Unit 13 Task 2B

Mood and atmosphere

• For moving image the mood and atmosphere can be changed by sound such as music. This can be with an increase in the music level or pace or a decrease in it.

• The mood and atmosphere for posters is determined on the colour scheme of the poster and the images and text used to make the poster. Layout is what shows the mood of a poster.

• Layout also affects the mood to tell if it is formal, inspiring, dark and more. Websites are also laid out in a way that makes the text easy to read and understand.

• There could be a sense of reliability with websites especially the navigation bar. It can be in neither a line going horizontally or vertically. The reliability is the fact that it makes it easier for users to access different topics if the topic is listed.

• Behaviours such as music automatically playing on a website will change the mood or notify the viewer of the type of mood they want to give off.

Genre

• Whatever genre it is the point of focus for the poster will be the image. The image will instantly tell viewers what type of genre it is.

• A genre Horror will have a colour scheme of red and black for websites and posters and will use a lot of scary or gruesome images. For moving image there would be scary music with big build ups and slow moving shots.

• Comedy would have more up beat music for moving image and would be more colourful with funny images for a poster.

• Action is a genre that would have fast paced music and scenes for moving image and would have a picture of a gun, explosion etc. these images would be for a poster.

Ideology

• The navigation bar on a website will also show weather the website is political or campaign wise. This can be shown with tags on the navigation bar such as donations.

• There could be a focus on religious values for campaigns and equality for a brighter future.

• Political campaign like elections will have websites for candidates these websites will have a layout and theme to attract and inspire people to vote for them.

• Some websites or posters can be made with elements to give it a personal touch. They can also be made to look creative and inspiring to others.

Brand identity

• Brands can be shown on these technical elements by where they are laid out. The titles and text of the brand can be in a different font to show a different effect for posters and websites. While for moving image it is about what time the brand or logo is played and why it is played then.• For adverts the brand identity is determined on the advert its self

some could be for a youthful audience, formal audience and more. These are used to increase sales in product or service.• Formal for moving image tend to have proper language which

means no slang. There is formal clothing and nice calm music if it is added.