unit 1 retail projectv4

8/7/2019 Unit 1 Retail projectV4

1/9

NIS SPARTA LTD Project Booklet Retail 1

UNIT 1

Retail OVERVIEW

End of Module Project


2/9

2 Project Booklet NIS SPARTA LTD. 2009

Pro j ect Execu t ion

Phases in Pro j ec t Execut ion

Pr o j ec t Eva lu at ion Guid e l ine

This project aims to give students an idea about the Retail scenario in their city. The students areexpected to identify the key organised Retail Outlets/Establishments operating in their city (part of the

city in case of Metro locations like Mumbai/ Delhi/ Kolkatta/ Chennai/ Bangalore). Specifically thestudents are expected to study and report on the following :

The top 5 Leading retail outlets in their city in the following segments o Food and Beverageo Clothing and textileo Consumer Durableso Jeweler and watcheso Home dcor

Do a comparison of 7 Ps between any 3 leading retailers in each of the above segments/categories

The project will be carried out in the following phases:

Data collection: The student is expected to visit the Leading Retail outlet in his city and carry outmystery shopping and also speak to floor supervisors, Information can be obtained by talking topeople in the industry/ web search/ observation and other sources i.e. to collect information onthese Retailers through both primary sources and secondary sources. Primary sources mean thatthe student meets people and collects information from them. Secondary sources would includedirectories, web, media reports etc.

Analysis: This stage requires students to analyze the information they have collected and decideon the salient points. Students are expected to be able to classify the data collected into relevant

parts and analyse the comparative offering of different providers

Documentation: This stage requires the student to prepare the project as per project formatprovided and submit it to the coordinator. Students are free to add additional sections and mustprovide interview templates, questionnaire used, promotional literature collected etc as part of theannexure

The project is to be evaluated on the following parameters:

Quality: Conformance to the requirements specified 30 marks.Depth and accuracy of details in the project report and the presentation.

Timeliness: completion of project within the specified timelines 20 marks. Quality of documentation: Adherence to specified standards 20 marks.

Completion of all formats.Adherence to standards and guidelines.Appropriate explanatory notes and comments.

Query handling during project presentation: Coordinators may ask students for clarificationsduring the project presentation. Students are expected to answer these queries satisfactorily - 30marks.


3/9


Pro j ect Stan dard s and Gu ide l i nes

Pro j ect Ac t i v i t i es

The following standards and guidelines are to be followed while creating the project. Following thesestandards and guidelines is one of the evaluation criteria for the project:

Mention all information sources and references. For instance, mention names of books, URLs,names of company personnel and consumers with whom the students have interacted etc. Insert explanatory notes and comments wherever necessary.

The student has a total of fifteen days to work on the project and deliver the presentation. The

activities to be carried out by the student during this period are: Collect the necessary information. Analyze the data and information and come up with insights. Document the project using the formats given in the later section. Submit the documentation to the coordinator. The students will deliver a presentation on the project. The coordinator will assign marks based

on the specified evaluation format.


4/9


Sam p le Pro j ec t Docum ent a t ion : Ret a i l

Project onRetail Trends

Developed by

Name: Reg. No.:


5/9


7 Ps in Retail A comparative analysis

Batch code :

Start date: : End date:

Name of coordinator :

Name of student :

Date of submission :


6/9


Acknowledgement

I have benefited a lot from the feedback and suggestions given to us by

Mention names and designations of people you have interacted with.

(you may provide contact details of these people as part of the annexure)


7/9


In this section, the student is expected to mention:

A description of the industry at the national/ global level. (introductory need not be verydetailed)

The key players in the Retail space in the City these need to be classified into various segments(e.g: Food and Beverage, Clothing and textiles etc)

The student is expected to attach all the relevant documents collected such as pamphlets, processformats, process flow sheet etc.

Retail Key Players in


8/9


In this section, the student is expected to mention at least top 3 key retailers in each segment

The companys product/s and services Its target market/s. Its strategy. Comments on the strategy, and do a comparative analysis of 7 Ps offered by each one

o Food and Beverageo Clothing and textileo Consumer Durableso Jeweler and watcheso Home dcor

Comparison of 7 Ps


9/9


Annexure

In this section, the student is expected to attach any templates, questionnaires, product literature,articles, etc that the student has used/ collected as part of this project.

Also include a list of books/ magazines/ urls you have referred to for making this project.

unit 1 retail projectv4

Documents