Unit 1 advertising

Step 1 lead-in discussion of text AWhat do you know about types of advertising?

• Step 2 read the text A and summarization

• 1. Prepare for the vocabulary • 1)Layout executive • Expenditure sponsor• Symphony • Rate rating • Proportionately

• 2. read and understand the passage in limited time• 3. questions• A what is the definition of advertising?• B what are the types of advertising and their

respective features according to the text?• C based on the article, what are the three types

that direct-action advertising can be divided into?• D what is the general idea of the last part?

• Step 3 exercises of text A• 1 Comprehension • Choose the right answer of the following multiple

choices • 1) the passage mainly discusses all of the

following except______• A types of advertising • B advertising media• C considerations in choosing media• D measuring the effectiveness of advertising

• 2. vocabulary • 1) Modern business practices have further

divided these two types of advertising into distinct approaches.

• A distant B different• C distinguished D diverse• 2) examples include the current advertising

campaign promoting the merits of cotton as a basic garment material and milk as a natural food.

• A quality B nature C softness D excellence

• Step 4 fast reading • Passage one • Tremendous statistical• Principle consequence• Bestow stringent• Guideline viability• Credibility brownie point• First, read the following question• What is the topic of the passage?• A Japan’s TOM• B Ford’s TQE• C quality management • D product quality