unisys sc case study: socially-enabling a global workforce · unisys is a worldwide information...

46
Unisys Case Study: Best Practices in Socially-enabling A Global Workforce APQC Knowledge Management Conference Houston May 2-3,2013

Upload: lexuyen

Post on 06-Apr-2018

217 views

Category:

Documents


4 download

TRANSCRIPT

Unisys Case Study: Best Practices in Socially-enabling A Global Workforce

APQC Knowledge Management Conference Houston – May 2-3,2013

© 2013 Unisys Corporation. All rights reserved. 2

We are pleased to share our Unisys Case Study with you today

Gloria is director of Knowledge and Collaboration Strategy and Governance

at Unisys. She is responsible for development of the company’s Enterprise

Social Business Strategy and its supporting Knowledge and Culture

transformation Initiatives, which focus on exploiting social computing

technologies to improve employee connection, collaboration and knowledge

sharing practices across the enterprise.

In addition, Gloria also directs the evolution of “Inside Unisys”, the

company’s intranet environment that hosts its authoritative knowledge base

and collaborative work spaces. She chairs the company’s Knowledge &

Collaboration Advisory Council, as well as its Intranet Steering Committee.

Gloria is a subject matter expert in the areas of Social Business Strategy,

Enterprise Collaboration, Intranet Design and Culture Transformation. Prior

to joining Unisys in 2009, she spent 14 years at Booz Allen Hamilton as its

global knowledge and collaboration manager. She has authored numerous

blogs on social computing and culture transformation which have been

featured on Unisys.com and in Social Media Today. She is a featured

conference presenter on these topics.

Recently Gloria was named by Information Week Magazine’s BrainYard as

one of its Seven Social Business Leaders of 2012.

Gloria Burke Director,

Knowledge and Collaboration

Strategy and Governance

Follow Gloria on Twitter: https://twitter.com/GloriaBurke

© 2013 Unisys Corporation. All rights reserved. 3

About Unisys

Unisys is a worldwide information technology company with a rich history than spans 140 years.

We provide a portfolio of IT services, software, and technology that solves critical problems for our clients, focused on:

securing their operations

increasing the efficiency and utilization of their data centers

enhancing support to their end users and constituents

modernizing their enterprise applications.

With approximately 23,000 employees, Unisys serves commercial organizations and government agencies throughout the world.

© 2013 Unisys Corporation. All rights reserved. 4

Social Business Trends

Value Propositions

1 - Analysts Discuss Key Issues Facing the IT Industry, Gartner, October 2012; 2 – Information Week, March 2012

Emerging Requirements

Avoidance of social silos as socially-enabled applications

proliferate

Social computing part of enterprise architecture

Extending social capabilities to mobile applications

Establishing a common enterprise social platform

“Social computing is moving from being just on the

outside and into the core of business operations.” 1

“The enterprise social platforms market is expected to

reach $4.5 billion by 2016, representing growth of 43

percent over the next four years.” 1

“Social networking services will replace email as the

primary vehicle for interpersonal communications for

20% of business users by 2014.” 2

Establishing new and highly

effective human connections

across a geographically dispersed

and mobile workforce

Providing more personalized,

interactive and transparent

engagement, overt participation,

and better service and support

Optimizing business processes and

transactions and modernizing

applications to meet new workforce

demands

Knowledge &

Collaboration

Customer

Engagement

Enabling

Enterprise

Applications

Business Trends

© 2013 Unisys Corporation. All rights reserved. 5

Social Business Evolution – What’s your current state?

The use of social tools and technologies has grown from “limited experimentation” within the business enterprise to what’s now considered “mainstream”.

However, the Digital Workplace -- Social, Mobile and Cloud -- is far from the tipping point.

At the end of 2012, most organizations were leveraging social between the maturity stages of “Engaged” and “Structured”

Unisys is approaching an “Optimized” maturity level and has developed a “Unified Social Business Strategy”

Unisys Current State

Statistics according to study performed by The Dachis Group

© 2013 Unisys Corporation. All rights reserved. 6

To evolve their Social Business, Companies will focus on Eight Key Areas

© 2013 Unisys Corporation. All rights reserved. 7

Only 17% of companies with a social business enterprise model

have achieved an adoption rate of more than 75%.

Unisys is one of those companies

© 2013 Unisys Corporation. All rights reserved. 8

Unisys Case Snapshot

Benefits and Results:

The results -- 91% of the Unisys targeted employee base, and 77% of its total global workforce adopted social tools within an initial 18 month period. This rapid adoption of social technologies has fueled the innovative culture at Unisys, increased workplace efficiency, facilitated employee development and improved market agility and customer service.

Business Issue:

Unisys wanted to enhance the ability of its employees to connect with subject matter experts and collaborate more efficiently and share knowledge in a more transparent and effective manner across the enterprise.

Unisys launched a global initiative to make knowledge sharing and social collaboration an integral part of its culture based on Microsoft SharePoint 2010 and NewsGator to engrain social collaboration to the daily workflow of its employees.

Unisys Solution:

© 2013 Unisys Corporation. All rights reserved. 9

Our Case Situation

Disconnect between Ideas and Innovation

Inconsistent Knowledge Capture &

Reuse

Cultural Mindset to “hoard” knowledge

Social Media Learning & Use Curve

Silo’d Knowledge

Inability to Find and

Connect with SME’s

Lack of Social Collaboration

Platform

Inefficient New Hire Onboarding

Knowledge silos were prevalent and a lack of a common social platform were preventing transparent sharing of knowledge and ideas across the enterprise.

Employees could not easily identify or connect with subject matter experts

Strategy & Approach

© 2013 Unisys Corporation. All rights reserved. 11

Our Future State Vision

To make knowledge sharing and social collaboration an intrinsic

and integrated part of the Unisys workplace experience by:

Employee Presence

&Connection

Enabling employees to build a professional presence and quickly develop a strong

and valuable network of colleagues

Levering social tools to streamline employee access to people and knowledge

and to easily identify and connect with Subject Matter Experts at the time of need.

Establishing and evolving Communities of Excellence as the hub of social

collaboration, to share knowledge, promote best practices and to provide and

ecosystem to develop ideas that contribute to new and refined innovations.

Integrating social collaboration tools and activities into existing business

processes and daily work flow practices to maximize efficiency and productivity.

Transforming the Unisys Knowledge Sharing Culture, using a “leadership down”

model, and institutionalizing employee behavior patterns to support and sustain a

successful environment.

Encouraging employees to seek and share knowledge in order to evolve

expertise and career development for their benefit and that of their colleagues.

Communities of

Excellence

Integration with People

and Business

Processes

Culture

Transformation

© 2013 Unisys Corporation. All rights reserved. 12

We conducted leadership interviews

We performed and external benchmarking

We engaged cross-organization stakeholders

to identify common issues and eliminate potential barriers

We developed a three-year strategy objectives and goals

Our Strategic Approach

© 2013 Unisys Corporation. All rights reserved. 13

We created a enterprise-wide Knowledge & Collaboration Initiative focused on five key program areas

Social Connection

& Collaboration

Knowledge Capture

Repurposing & Reuse

Knowledge Access,

Management &

Governance

Culture

Transformation

Infrastructure

& Applications

• Employee Presence & Networks

• Communities of Excellence

• Socially-enabled Client Bid/Delivery Team Rooms

• Social Media Policy and Governance

• Proposal Development

• Contracts and Records Retention

• Client Engagement Artifacts Repositories

• Tacit IP (Wikis, Blogs…)

• Multi-language Intranet

• Enterprise Content Management System

• Authoritative Content Sources

• UniPedia (Unisys version of Wikipedia)

• Unisys Blog Center / Unisys Video Center

• SharePoint & Social Technology Environment

• FAST Search Enhancements

• Extranet Environment Upgrades

• End-User Support

• Awareness & Communications / Value Case Socialization

• Knowledge & Collaboration Center Community

• Education & Training

• Effectiveness & Value Measurement

Key Elements Program Areas

© 2013 Unisys Corporation. All rights reserved. 14

Yammer

replacement solution

“My Newsfeed”

(NewsGator) Deployed

Archival

Solution

Deployed

Redesigned

Intranet

“Inside Unisys”

cutover to

SharePoint 2010

2010 Jun

My Site

Replaces Corporate

Directory

SharePoint 2010

Search & My

Sites Launched

NewsGator Social

Sites 2010 installed

on SharePoint 2010

Strategic

Communities

Socially-Enabled

2012

Strategic

“Areas of

Strength”

Communities

Launched MS 2010 Unified

Communications

Deployed

“Organic”

Communities

Enablement

Process

Deployed

Proposed

(Video,

Spotlighting

and Badging

Solutions

Proposed

Extranet

Collaborative

Team Rooms

Socially Enhanced Proposed

Mobile Apps

Developed &

Deployed

(in flight)

We deployed SharePoint 2010, FAST Search and Unified Communications to improve our collaborative platform

Deployment Time Line

2011

BYOD

Program

Enhancement

Industry-focused

Communities

Launched

My Site

“Employee

Skills” and

“SME” ID

Integration

Sales Force

iPad & Chatter

Tools

Deployed

“Inside Unisys”

Intranet BU/Orgs

Socially-enabled

Unisys.com

Socially-enhanced

(in flight)

FAST

Search

Deployed

2013

SP 2013

Planning

(in flight)

© 2013 Unisys Corporation. All rights reserved. 15

We redesigned our Intranet “Inside Unisys” to streamline access to knowledge and to showcase social capabilities

My Site Elements and

Enterprise Search are part of

an action bar that is persistent

across the company’s intranet.

Global Company News is

featured in main display

screen and allows for social

commenting.

Audienced “Regional” and

“organization” news

improves end user relevancy.

Leadership use of social

tools is evident in rotating

featured blogs at across

bottom of the site.

Video pod casts showcase

the latest news and activities

My Newsfeed roll-up will be

added in next release

1

2

3

4

5

1

2

3

4

5

6 6

© 2013 Unisys Corporation. All rights reserved. 16

We added NewsGator social engine on top of SharePoint to increase social functionality of My Site Profile …

My Profile

1

2 3

4

“My Profile” makes it easy for

employees to build an individual

company presence and to

“follow” colleagues to quickly

develop a valuable social

network.

About Me This section provides a description

of “who I am and what I do” in my

role at Unisys

Ask Me About This section showcases my areas

of expertise and is linked to search.

When colleagues ask question and

#hashtag the topic, I am notified.

My Organization This section provides a view of

my peer colleagues, those to whom I

report and employees who report up

to me.

In Common With You This section provides a view of

managers, colleagues and

community memberships that the

person viewing my profile has in

common with me.

1

2

3

4

© 2013 Unisys Corporation. All rights reserved. 17

Transparent Newsfeeds and Blogs improve the flow of knowledge sharing across the enterprise

My Newsfeed

The integration of “My

Newsfeed” and “My Blog”

posts provides a simple and

more transparent way for

employees to share and learn

• Post Questions & Answers Employees can pose and answer

questions within the newsfeed with

greater transparency and reach.

The use of hash tags directs

questions to experts who can then

respond with the right answer in a

real time environment.

• Filtered Newsfeed Viewing This allows employees to view

global posts, or post made by

colleagues whom they are following

or by communities to which they

are subscribed.

• Add/Follow Colleagues Enables employees to quickly build

a valuable network by following

colleagues and the information they

share in the newsfeed.

• Search & Join Communities Employees can search by topic to

find communities of interest or view

a list of recommended communities

to join.

My Blog

1

2

3

4

1

2 3

4

© 2013 Unisys Corporation. All rights reserved. 18

We integrated Skills from PeopleSoft into “My Profile” and

added SME “badging” in Search to improve discovery

SME and Skills feed from HR System, which is the single source of record

Skills reflect official company skill sets

Expertise and Skill levels validated by business and organization leadership

Skills update feed to My Profiles daily

Skills review integrated with annual performance process

SME’s designated with “star” badge in Search returns

Users can search for SME’s related to specific Areas of Expertise or by key word(s)

© 2013 Unisys Corporation. All rights reserved. 19

Areas of Strength “Know What” to sell and deliver

Understanding and leveraging

Unisys Portfolio Solutions

and Innovations

Industry/Vertical “Know Who” to sell solutions and

deliver services to.

Better understand market trends

and opportunities

Role-Based “Know How” Develop and grow

expertise in sales and delivery

Business Unit, Organization

and Offices Be “In The Know” about

organization news, alerts,

announcements and events

Organic “Know More” and develop

expertise about topics of interest

through interaction with like-minded

colleagues.

Areas of Strength

Communities

Industry / Vertical Communities

Role-Based Communities

Business Unit, Organization and Office

Communities

Organic Communities

We launched strategic communities and positioned them as the “hub” for social collaboration

Employee-owned

“Business related”

Organic Communities

Unisys-sponsored, Authoritative

Communities of Excellence

Supporting Key Solution Offerings

and Innovations

Unisys-sponsored

Communities of Excellence

Unisys Communities Model & Key Attributes

© 2013 Unisys Corporation. All rights reserved. 20

We created a Communities Center to promote awareness, drive membership and provide education and support

Community Center

Features Search Existing

Communities/Topics

Join a Community

Create a New Community

Community Evolution &

Management Community Manager Kit Training

Member Activity Metrics

Activity Type

Share & Learn from other

Community Managers

Unisys Communities are the place where employees go to find subject matter expertise, share and leverage best practices to grow and contribute

to their profession

© 2013 Unisys Corporation. All rights reserved. 21

We created a Community Enablement and Evolution Framework to ensure effectiveness and sustainability

Our Framework is guided by Community Leaders and nurtured by Subject-Matter Experts. We apply proven methodologies for successful growth and maturity and capture metrics to ensure effectiveness and value to the business as well as to the community.

Sources: APQC, Community Roundtable

© 2013 Unisys Corporation. All rights reserved. 22

This integrated Community environment enables:

Faster access to focused, relevant information

Richer knowledge exchange with leadership, subject matter experts and field

practitioners enabled through advanced social collaboration tools

Creation of relevant new information tagged and

harvested to repositories for re-use

Closer integration with knowledge repositories,

filtered through smart search, subscriptions and alerts

Idea channelling to refine and develop innovations

We linked authoritative content into communities to maximize efficient access to relevant knowledge assets

© 2013 Unisys Corporation. All rights reserved. 23

We implemented an ideation model into communities to crowd-source ideas that contribute to innovations

© 2013 Unisys Corporation. All rights reserved. 24

We empowered employees to manage their Community memberships and Newsfeeds to increase relevancy

Role Based

Sales Center

Project Managers

World-class Architects

Portfolio (Areas of Strength)

AMOS

DCTO

Security

Organic “Topic”

Getting Things Done!

Social Computing

LIFE! Learning In A Fast Environment

BU or Org

Global Managed Services

Federal Systems

Finance

Industry

Financial

Public Sector

Telecommuni-cations

Transportation

Employees are “hard aligned” to their Business Unit or Organization Community and to their Office and Country Newsfeed. This allows for Corporate and Organization and Geographic push of important news and information.

Employees “self-subscribe” to other communities and newsfeeds based on what is of interest and what matters to them in their Unisys role. This helps to avoid information overload.

Newsfeeds Filters

Country or Office

Blue Bell

London

Reston

What is of Interest

and matters most

to me

© 2013 Unisys Corporation. All rights reserved. 25

To avoid “social silos”, we enabled an enterprise model for transparent community and global newsfeed sharing

Unisys My Site “Global Community”

“Specific” Interactions & Conversations

COMMUNITY NEWSFEED - Default is to contribute and consume knowledge by sharing within a Specific Community, but end-users can target posts directly to other specific communities environments or individuals or elect to post globally

GLOBAL NEWSFEED - Default is to contribute and consume knowledge by sharing globally, but end users can target posts directly to specific Community-based, Country, Offices, Business Units Organization environments or individuals

Industry Based

Financial

Public Sector

Tele-communi-cations

Trans-portation

Role Based

Sales Center

Project Managers

World-class Architects

Portfolio (Areas of Strength)

AMOS

DCTO

Security

Organic

Getting Things Done!

Social Computing

LIFE! Learning In A Fast Environment

Organization Based

GMS

TCIS

Finance

Posting via Chatter within Community

Posting via My Site Newsfeed

for global or targeted posts

Newsfeed

Chatter Environ-

ment SF.com

Culture

© 2013 Unisys Corporation. All rights reserved. 27

We recognized that our success would be dependent on People – their willingness to adopt new behaviors

Implementing social tools with the business enterprise is not just about technology -- it’s also about

“transforming company culture”

and influencing employee behavior patterns.

© 2013 Unisys Corporation. All rights reserved. 28

Our Senior Leadership “leads-by-example” to drive employee adoption and reinforce accepted practices

Our CEO actively reinforces the importance of social connection and collaboration

© 2013 Unisys Corporation. All rights reserved. 29

A Global Awareness & Communications Campaign supports our Knowledge Initiative

Monthly theme posters are strategically placed throughout our global offices help to build awareness, to socialize

value case scenarios and to promote employee involvement. (E-posters are emailed to remote workers.)

Annual Global Knowledge & Collaboration Awareness Campaign socializes tools, processes and desired behaviors

Contests for Best Practices Profiles, Sites and Communities encourages participation

Knowledge Scavenger Hunts at Regional, Town Hall and Organization All-Hands Meetings put social tools to use in

real time

© 2013 Unisys Corporation. All rights reserved. 30

We integrated social into new hire orientation to enable employees to more quickly onboard and engage

© 2013 Unisys Corporation. All rights reserved. 31

We influence Employee Behavior Patterns through Role-based value case socialization and peer testimonials

Targeted,

Role-based

Communications,

Education &

Training

Behavior Pattern

Transformation

Successful

Adoption and Use

of Social Tools

© 2013 Unisys Corporation. All rights reserved. 32

We identified and socialized repeatable behaviors and actions that would transform how employees work

Lead by Example to Promote Engagement

Build an Individual Company Profile

Presence

Establish a Strong

and Valuable

Colleague Network

Form a Daily Routine of Sharing and

Learning

Subscribe to Relevant Content and Newsfeeds

Engage in Community to Evolve Expertise

© 2013 Unisys Corporation. All rights reserved. 33

We provide self-enabled education, training and support through our Knowledge & Collaboration Center

The Knowledge & Collaboration Center provides a variety of “click and learn” education and training materials, as well as community crowdsourcing and support services to help employees excel in their work

Employees can easily access

the Knowledge &

Collaboration Center from the

“Support” tab in the pull down

menu located in the persistent

action bar or from the main

“Navigation Menu” of the

“Inside Unisys” home page.

The Knowledge &

Collaboration Center

community-based. Employees

can connect with subject matter

experts and colleagues to learn

about knowledge sharing and

collaboration best practices and

access a variety of self-enabled

educational and support tools to

hone their skills.

© 2013 Unisys Corporation. All rights reserved. 34

A cross-organization Knowledge & Collaboration Advisory Council provides stewardship and governance

Business Units

Information Technology

Human Resources

Legal & Risk Management

Finance Global

Operations

Marketing & Comms

Learning & Development

World-wide Strategic

Svcs

Unisys Knowledge & Collaboration

Advisory Council

The purpose of the Unisys Knowledge & Collaboration Advisory Council is to:

Guide and evolve the company’s knowledge & collaboration strategic vision and implementation road map

Review and guide initiative progress to ensure success and value delivery to the business

provide counsel and governance to preserve the integrity, effectiveness and sustainability of the knowledge and collaboration environment

“People support what they help to build – and then they have an ongoing stake in its success”

© 2013 Unisys Corporation. All rights reserved. 35

We made Social Media a shared responsibility and socialize key policy tenets and proper use through video

© 2012 Unisys Corporation. All rights reserved.

From Gloria Burke, director, Knowledge & Collaboration Strategy & Governance:

Oct. 17, 2012

We are two years into our commitment of building a knowledge sharing culture that capitalizes on our collective intelligence and uses social tools to make us more nimble, creative and successful.

With 78 percent of Unisys employees participating on My Site, it's a good time for a refresh on the key tenets of our Social Media Policy:

Be respectful

Maintain confidentiality

Protect privacy

Ensure accuracy

Watch our new Social Media video, "The Way We Connect" (click on image at right), to ensure you understand the guidelines.

To Unisys employees:

Knowledge & Collaboration Resources:

Social Media Policy

My Site Ov erv iew

My Site Prof ile Content Posting

Guidelines

Knowledge & Collaboration Center

Results

© 2013 Unisys Corporation. All rights reserved. 37

We mapped the progress of employee adoption of My Site and Newsfeed against established Industry standards

Page 37

Definitions:

• Innovators: Brave people, pushing change. Innovators are very important in communications.

• Early Adopters: Respectable people, opinion leaders. Try out new ideas, but in a careful way.

• Early Majority: Thoughtful people. Careful, but accepting change more quickly than the average.

• Late Majority: Skeptic people. Will use new ideas or products only when the majority is using it.

• Laggards: Traditional people. Caring for the “old ways” and are often critical toward new ideas and

will only accept it if it has become mainstream or even tradition.

Adoption Phase Time Table 1.5 Years:

1. Innovators: June 21 – July 30, 2010

2. Early Adopters: August – September 30

3. Early Majority: October – December 31

4. Late Majority: January – June 30, 2011

5. Laggards: July – December 31, 2011

Adoption Curve Progression

Phases 1 & 2 – 16% Goal + 2.5% “Innovators

+ 13.5% “Early Adopters”

Phase 3 – 50% Goal + 34% - Early Majority “

Phase 4 – 84% Goal + 34% - “Late Majority”

Final Phase 100% Goal +16% - “Laggards”

© 2013 Unisys Corporation. All rights reserved. 38

Within the scope of our 18 month adoption campaign we achieved excellent results

91% of our targeted employee user group (apprx.16,000) activated and populated their My Site Profiles

78% of the 20,000 in scope Unisys Global Employee population enabled My Site social tools.

100% of Senior Leadership have active My Sites and use and promote social collaboration within their organizations

91%

77%

100%

June 2010 – December 2011

* Unisys total global employee headcount is 23,000. The figure of 20,000 represents in scope employee-only headcount during Initiative 2010-2011, which excludes employees who work in classified or restricted environments with limited or no access behind Unisys firewall.

© 2013 Unisys Corporation. All rights reserved. 39

Today, our Communities are well-subscribed and flourishing

3894

5802

6528 6065

6148 6501

0

1000

2000

3000

4000

5000

6000

7000

4Q2011

1Q2012

2Q2012

3Q2012

4Q2012

1Q2013

Employees

Unique Employee Membership Subscriptions

11311

17739

20853 19314

20920

23283

0

5000

10000

15000

20000

25000

4Q2011

1Q2012

2Q2012

3Q2012

4Q2012

1Q2013

4Q 2011

1Q 2012

2Q 2012

3Q 2012

4Q 2012

1Q 2013

Non-Unique Membership Subscriptions

13 Company-sponsored Strategic Communities of Excellence with 33 underlying special

interest groups have been launched

70 Employee-owned Organic Communities have been formed

6,500 Unique employee memberships have been enabled

23,200 Non-unique subscribed memberships have been enabled across all Communities

460 Company-designated subject matter experts support our Strategic Communities

© 2013 Unisys Corporation. All rights reserved. 40

Higher Value Content quickly emerged as the “norm” as employee confidence in Newsfeed use increased

Social exchanges, which initially dominated the newsfeed, are now dwarfed by more valuable, useable content

© 2013 Unisys Corporation. All rights reserved. 41

The end results are delivering value to our business in the following key areas

Enhanced Employee Skill Sets and

Expertise

Enhanced Employee Onboarding & Development

Greater Marketplace Agility

Improved Quality of

Customer Service

More Effective Workplace

Collaboration

Ideas Fueling Innovations

© 2013 Unisys Corporation. All rights reserved. 42

Social tools and processes are transforming the way our employees work

I am a remote, home-based company director

The majority of my 30+ member, global team is also remote and home-based

Together, we drive the success of the Unisys K&C Initiative

as a virtual team

My Team “lives in” the social business model we created and implemented:

© 2013 Unisys Corporation. All rights reserved. 43

Our success as a social business enterprise is recognized externally

© 2013 Unisys Corporation. All rights reserved. 44

There are several key take-aways from our Unisys Case experience that we want to emphasize

You Can’t Get there unless you

“know where you are going”

Create an end-state Vision

Develop a Strategic Plan and an Implementation Road Map to get there

Utilize metrics to measure progress and to identify potential barriers

Create a Culture Transformation strategy that influences employee behaviors

and helps socialize how social collaboration can add value in their daily work.

Encourage employees to develop a company presence (profile), build a

valuable network of colleagues, and join communities to more effectively

collaborate, share and learn from experts.

Engage Leadership and key organizational stakeholders early on as

champions to “lead by example” and to be “visible” agents of change.

“People support what they help to build and have an on-going stake it is

success”.

Utilize Technology “out-of-the-box” -- avoid customizations that add

complexity.

Provide self-enabled “click and learn” education and training.

Focus On Culture:

“People Drive Success”,

Technology is just

an enabler

Adopt a “Leadership top-down” model

to drive change

Keep Tools and Processes

“intuitive and simple to use”

© 2013 Unisys Corporation. All rights reserved. 45

Reference Materials

Published Articles & Blogs:

Harvard Business Review Blog: Increase Your Company’s Productivity with Social Media (Unisys Case reference) by Jeanne Meister, author “The 2020 Workplace”. CIO Magazine (Australia): Corp Social Networks Driving Sales Through Better Information (Unisys Case referenced) by Andrew Birmingham Forbes Magazine Blog: Social Media Training is Now Mandatory—Five Ways to Make Sure Your Company Does It – Collaborative blog with Jeanne Meister, author of “The 2020 Workplace”.

Information Week: Unisys Lets Employees Drive Face of Social Business – by David Carr, Editor of the BrainYard

Social Media Today: Communities: The Hub of Social Collaboration – by Gloria Burke, Director Knowledge & Collaboration Strategy – Unisys

Unisys.com: Social Computing Trends in 2013: Integration – A Key to Maximizing Value by Gloria Burke and Nicholas Evans

Case Studies & White Papers

Microsoft Unisys Case Study: Unisys Uses Social Collaboration to Increase Agility and Competitive Advantage

Unisys White Paper: Leveraging Social Collaboration to Increase Agility and Competitive Advantage

Recognition:

Information Week: The BrainYard's 7 Social Business Leaders Of 2012: Gloria Burke

The Social Media Marketing Blog Infographic: Unisys, One of 5 Companies Rocking Social Media

© 2013 Unisys Corporation. All rights reserved. 46

Thank you for allowing me to share our case study with you.

For additional information:

Gloria Burke Director, Knowledge & Collaboration Strategy and Governance Unisys Information Technology Department

Contact me: [email protected]

Read my Unisys Blogs: Social Computing Trends in 2013: Integration – A Key to Maximizing Value http://blogs.unisys.com/index.php/2013/01/18/social-computing-trends-in-2013-integration-a-key-to-maximizing-value/

Communities: The Hub of Social Collaboration http://blogs.unisys.com/index.php/2012/03/13/communities-the-hub-of-social-collaboration-3/

Follow me:

https://twitter.com/GloriaBurke