unisim college marketing programme briefing 2014
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Marketing Programme BriefingMr Allan Chia
Dr Guan ChongSchool of Business
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Exercise: Taglines or Slogans
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Exercise: Tagline/Slogan
• Think of a suitable tagline/slogan for UniSIM that can be used in an advertisement
• Try your best to keep to 5 words or less• Write it on the piece of paper • Also write down your full name• You have 5 minutes to do this exercise• Please write neatly
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MARKETING is like preparing a meal
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Source : Kotler & Armstrong (2010), Principles of Marketing, Pearson Education
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Marketing is about . . . . . .
• Being customer-focused
• Creating customer value and satisfaction
• Offering superior value than your competitors
• Delivering customer satisfaction at a profit
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Cultivating the Marketing Mindset
• Behave like a consumer • Think like a marketer• Observe all things that can be marketed• Learn to use Marketing terminology• Be careful about Marketing Myopia• “Marketing is all about brevity”
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Marketing Major - Compulsory 80 CU
BUS100 Business Skills and ManagementBUS105 Statistics BUS201 Contract and Agency LawBUS204 Business ExcellenceBUS206 Managing PeopleACC201 Financial AccountingACC203 Managerial AccountingECO201 Managerial EconomicsFIN301 Financial Instruments, Institutions and
MarketsFIN303 Financial ManagementMKT202 Marketing Management MKT351 Consumer BehaviourMKT358 Integrated Marketing CommunicationsMKT361 Business-to-Business MarketingMKT363 Services MarketingMKT390 Marketing Research
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Marketing Management
Consu
mer
Behavi
our
Mark
e
ting
Rese
ar
ch
B2B Marketin
gServic
es
Marke
ting
Inte
gr
ate
d
MarC
o
mMarketing
Core
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Major Electives- 20 CU (Choose 4)
BUS354e Customer Relationship ManagementMKT352 Sales ManagementMKT353 Retail ManagementMKT354 Brand ManagementMKT355 Multivariate AnalysisMKT356 Marketing for Financial ServicesMKT360 Internet & Social Media MarketingMKT362 PricingMKT364 Case Studies in Marketing Management
CompulsoryApplied Project - MKT488 Marketing Applied Project (10
cu)Integrative Course - BUS488 Strategy (10 cu)
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Minor Courses- 40 CU
Choose from:
AccountancyAnalyticsCommunicationHuman Resource ManagementInformation TechnologyPsychologySociologySupply Chain Management
The Power of the Minor
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Marketing/Sales–related careers in :
Sales/ Sales ManagementAdvertising & PromotionsPublic Relations and Corporate
CommunicationsCustomer Support ServicesProduct & Brand ManagementRetailing & WholesalingPurchasing & MerchandisingMarketing/ Consumer ResearchE-Marketing
Every organisation in every industry does some form of Marketing
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Typical Job Titles For Marketing
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Account ManagerAdvertising ManagerBrand ManagerBuyerFund-raiserConsultantMarket ResearcherSales Manager
Marketing Support OfficerMedia PlannerProduct Development SpecialistProduct ManagerCall Centre ManagerCustomer Services ManagerMarketing Lecturer
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BUS354e Customer Relationship ManagementMKT352 Sales ManagementMKT353 Retail ManagementMKT362 Pricing
BUS354e Customer Relationship Management MKT352 Sales ManagementMKT356 Marketing for Financial Services
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MKT354 Brand ManagementMKT362 PricingMKT364 Case Studies in Marketing Management
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MKT354 Brand ManagementMKT355 Multivariate Analysis
MKT354 Brand ManagementMKT360 Internet & Social Media Marketing
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17
Start with the end in mind
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Thank You
Allan ChiaOffice : 62489124Email : [email protected]
Guan ChongOffice: 62486123Email: [email protected]
Our contact details :