uniqueness of mobile
DESCRIPTION
short presentation that details where the value of mobile is going and who is understandingTRANSCRIPT
Tony Fish CEO [email protected] Page 1
AMF Ventures provides professionalconsulting services that will enable your enterprise to build returns within
the constraints of 1.0 and be ready to exploit opportunities created by 2.0 thinking and beyond….
Tony Fish CEO [email protected] Page 2
Tony Fish CEO [email protected] Page 3
UnIqUeNeSs
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Where mobile web thinking was 2006
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mobile content
mobile content
Harnessing Collective
Intelligence
Capturing Content at the
Point of inspiration
Extending the web
Mobile web 2.0
I am a tagmy identity
I am a tagmy identity
multilingualmobile access
multilingualmobile access
digital convergence
digital convergence
mobilesearch
mobilesearch
AJAX/widgets
AJAX/widgets
Uniquely mobile
LocationLocation
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EnablersPlatformAccessDeviceUser
User Device Access Platform Enablers
User creates content and publishes it
Content created for the user to consume
Point of inspiration
Sport
reality
family
News
friendsholiday
night out
movie
cartoon
Adult
e.g publishing
e.g search e.g payment security, DRM
e.g GSM WiFi UMTS
e.g phone smartphone
e.g hosting, integration with WWW
Events
Professional Editing
Content creation
PersonalTagging
Professionalcapture
concert
music
colleaguesgathering
Personalcreation
Personalcapture
SportNews
Point of entertainment
Events
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before we do where thinking is up to…
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let’s do what “mobile web 2.0” is not….
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technology
company
service
owned
android
mobile OS
framework
platform
mobile broadband
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by the way
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I don’t care if you call mobile web 2.0
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Mobile 2
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Mobile 2.0
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Next gen mobile
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MW2
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or any other flavour
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what I do care about, is
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that you engage in thinking and debate
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so Mobile Web 2.0 is….
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all about
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UnIqUeNeSs
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The correct question is ..
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What can you do on a mobile, that
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you cannot do on any other platform ?
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other platforms are…
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WEB (internet, access, IP)
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Broadcast (TV, radio)
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Mobile (wi’x)
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here is the story
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well in a minute
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Why is Google chrome so important?
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Who thinks it is a browser?
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Who thinks it about user data?
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Who thinks it is an Operating System?
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So why has Google developed an OS?
Why does Dr Schmitt say “mobile, mobile, mobile”
Why does the cloud need a client?
Why’s Google Mission “do no evil”?
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In simple terms
Data from
platforms
click data
content
my data
Data analysis
Value
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If you own the data and the analysis
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you own the value
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to own the data, you need to own the platforms
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Why is Google’s current position not sufficient?
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…from the mobile Internet
.. from watching TV
…in front of the PC
..from engaging with a PC/Web
..spent with a mobile in your pocket
…generated from a mobile device
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
% of time
Value of metadata
Source AMF Ventures www.amfventures.com
Doing traditional stuff, search, buy, find, map etc
Automated data pick up
In complex terms
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so what data do “they” want?
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contextpersonalis
ation
recommendation
requirement/ enforcement/policy
security trust loginauthentication
proof
recognition/ desire/ peer pressure/ community
attention location time searchcontentcreate
Identity
access
contentconsume
purchase
banking discoveryreputation
corporate
Digital Footprint
individual community
inputs
outputs
who benefits
motivation
database
Clo
sed
loop
of
feed
back
and
im
pro
vem
ent
trade or barter
billing
accuracy colour
intent
activity
advertising
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So why is the web working and mobile not?
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Some are open
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Some are closed
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and some are not sure!
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device
tethered
generic
network
platformapplications & content
closedopen
proprietary
All IP network
deliver capture
closed ecosystem
open ecosystem
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device
tethered
generic
network
platformapplications & content
closedopen
proprietary
All IP network
deliver capture
closed ecosystem
open ecosystem
Mob
ile to
day
!
WEB t
oday
!
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so what?
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who does it effect and how…
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2.0 thinking does effect everyone here and …
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and every aspect of your business
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developer & design
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application interface and structure
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service
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delivery
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trust
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brand
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position
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strategy
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regulation and policy
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because…
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Access is a commodity and ownership is unimportant. Value will be retained by those
who get the deep and dirty in the management of complexity for getting data in, stored and out.
In the New Kingdom, Loyalty is Dead, Trust is the Challenger, the Princes’ are Editors, the
Princesses are Simplicity, Attention is Queen and Metadata is King.
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how’s time?
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There is an important question?
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How will the “purchase decision change”
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As you are not buying anything that you
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You currently sell/ buy
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‘Rainbow of Trust’
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parting thoughts
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some companies get it…
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Why speak to Tony Fish 07808 142121
funding
strategy non exec
implementation
knowledge
workshops
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don’t forget
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UnIqUeNeSs
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