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UNIQUE TELECOMS MEETING

28-29 SEPTEMBER, 2015 – 3 SIMULTANEOUS SESSIONS

30 SEPTEMBER, 2015 – EXCLUSIVE WORKSHOP ONLY FOR OPERATOR

ROYAL TULIP - RIO DE JANEIRO - BRAZIL

Av. Aquarela do Brasil, 75 - Rio de Janeiro/RJ - Brazil

Speakers Confirmed so far:

Igor Sanabria, Revenue Assurance & Procurement Manager, DIGICEL PANAMA

Carlos Baigorri, Superintendente de Competição, ANATEL

Arturo Greco, Convergent Billing Manager, TELECOM PERSONAL PARAGUAY

Javier Postigo Lopez, Gerente de Detección de Fraude, Tgestiona PERU-

TELEFONICA

Sergio Inchausti, Coordinador Customer´s Analytics, CABLEVISIÓN ARGENTINA

Cicero Olivieri, Network Implementation Director, TIM BRASIL

Arthur Skinner Neto, Gerente Geral de Telecomunicações, COMITÊ ORGANIZADOR

DOS JOGOS OLÍMPICOS E PARALÍMPICOS RIO 2016

Isaias Alegria Garcia, Engineering and Operations Manager, MARCATEL MEXICO

Christiams Valle Gomez, Jefe de Prevención de Riesgo Operacional, TELEFONICA

PERU

Leonel Alejandro Aquino Rodas, Gerente de Aseguramiento de Ingresos y Riesgos,

TELEFÓNICA MÓVILES DE GUATEMALA

Guilherme Fernandes Silveira, Consultant Engineer, TELEFONICA VIVO

Tony Poulos, Consulting, WeDo Technologies

Gadi Solotorevsky, CTO, cVidya and Ambassador and Chair of the Revenue

Assurance team, TM FORUM

Rodrigo Tavares, Customer Experience Management Director, MERCADO LIVRE

Luciano Goulart Paz, Customer Experience Director, OI

Jorge Koreeda, Consultor Executivo de Tecnologia, OI

Floriano Paulino da Costa Neto, Superintendente de Garantia de Receita, CLARO

John Gillespie, EVP of Global Sales and Business Development, CVIDYA

Ana Paula Rodrigues Marques de Oliveira, Diretora de Relacionamento com

Cliente, ALGAR TELECOM

Robert Skrok, Solution Architect & Consultant, COMARCH

Ricardo Telles Kalume, Gerente Regional de Operações SP, EMBRATEL

José Ricardo Formagio Bueno, TM Forum Latin America Interest Group Chairman

and TM Forum Latin America Ambassador, TM FORUM

Marcelo Martignago Bailão, Gerente Sênior de Relacionamento com o Mercado e

Operações de Faturamento, CLARO

2015 SPONSORS:

Platinum Sponsor: Gold Sponsor: Silver Sponsor:

Bronze Sponsor: Associate Sponsors:

Sponsor:

Day 1: Monday, 28th September, 2015

08:00 Reception and Welcome Coffee

09:00 Official Conference Openning 09:00 Official Conference Openning 09:00 Official Conference Openning

BSS & OSS SESSION

Session focused on Operations Support Systems and

Business Support Systems. Working with OSS and BSS

always mean to adapt, change, adjust, improve and

upgrade. It means knowing exactly what is going on

from end to end, including all network elements. All

fixed and mobile parts that make up the connected

society. The network must be planned to function in the

best possible way.

CUSTOMER EXPERIENCE MANAGEMENT, BIG

DATA & ANALYTICS SESSION

Session focused on successful initiatives in Customer

Experience in Brazil and Latin America. It will also be

discussed how to monetize the customer experience

through Big Data & Analytics.

REVENUE MANAGEMENT & FRAUD PREVENTION

SESSION

Session focused for those responsible for ensuring

revenue in the operator and responsible for fraud

prevention. It will be addressed new market trends in

Latin America, loss control, recent studies and

practices to prevent fraud, big data, etc. We will have

the participation of speakers from throughout Latin

America, including presentation of TM Forum insights.

09:05 Chairman’s Opening Remarks: Ari Lopes,

Principal Analyst, OVUM (confirmed)

09:05 Chairman’s Opening Remarks: 09:05 Chairman’s Opening Remarks: Tony Poulos,

Consulting, WeDo Technologies (confirmed)

09:10 Opening Panel: How to Meet the Growing Demands of End Users for More Personalized and Innovative Services and Faster Response Times The increasing complexity and scale of telecommunications networks and the also increasing local services demand a lot of those who design, operate and maintain them. OSS simplifies and automates common operational processes, bringing benefits for CAPEX and OPEX, increased customer satisfaction and faster implementation. Learn more about the projects and successful case studies.

09:00 Customer Experience Management and Data

Analytics Best Practices

This presentation will cover an Introduction to how TM

Forum’s members are advancing CEM and data analytics

concepts and best practices by collaborating with

companies from across the digital ecosystem.

- Get introduced to some of the best practices produced

by TM Forum members, including maturity models,

CEM lifecycle model, a suite of over 550 metrics

mapped to every stage of the lifecycle model, an

09:10 Loss Control in Data Services

- Cases related to revenue evasion

- Internal controls and revenue cycle market

Leonel Alejandro Aquino Rodas, Gerente de

Aseguramiento de Ingresos y Riesgos, TELEFÓNICA

MÓVILES DE GUATEMALA (confirmed)

10:00 Can a Dynamic Revenue Assurance Coverage

Strategy Create More Value?

- Revenue assurance coverage in relation to revenue

Ricardo Telles Kalume, Gerente Regional de Operações

SP, EMBRATEL (confirmed)

Cicero Olivieri, Network Implementation Director, TIM

BRASIL (confirmed)

10:00 Prepare BSS for the Internet of Things

10:40 Coffee Break & Exhibition Visit

11:20 Digital Telco Transformation

Jesper Rhode, CMO LATAM, ERICSSON (confirmed)

12:00 Validation Billing & Charging: A Convergent

Solution

12:40 BSS in Front of Challenges of M2M and IoT World Robert Skrok, Solution Architect & Consultant, COMARCH (confirmed)

13:15 Networking Lunch & Exhibition Visit

14:40 How Can You Forecast Future Network Capacity

and Demand to Optimize Network Performance?

15:20 NFV (Virtualized Network Function) and its

Relation to the OSS / BSS

Jonas Santiago, OSS Sales & Architecture, Director,

AMDOCS (confirmed)


omnichannel guidebook, an ROI calculator, innovations

in 360 degree view of the customer, data analytics

reference model, 59+ data analytics use cases and much

more

- Hot off the presses – hear key findings from just

released CEM research we have done with our members

as well as recent data analytics research findings

- Gain insight into the future vision of CEM and data

analytics according to TM Forum members, in particular

the impact on the customer with the Internet of Things,

Digital Health, Smart Cities and Data Monetization

José Ricardo Formagio Bueno, TM Forum Latin America

Interest Group Chairman and TM Forum Latin America

Ambassador, TM FORUM (confirmed)

10:00 How to Monetize the Customer Experience

Through Big Data & Analytics

- Using Big Data to work optimize VIP customers?


11:20 What Differential are Operators Working on Regarding Customer Service?

12:00 How Does Big Data Produce "Targeted Offering" Following Individual Customer’s Behaviors 12:40 Managing Customer Experience and Improving

Customer Retention

- How to show the ROI for the operator

- Actions and proactive actions

assurance maturity

- Revenue assurance around the world

- Which percentage of company revenue is effectively

covered by RA controls, and how to best allocate the

RA resources in order to get the most return in terms

of reducing risks and preventing revenue leakages?


11:20 Digital Biometrics (Implementation Peru) - Main threats telecommunications services - Use of biometrics to combat the informal market Christiams Valle Gomez, Jefe de Prevención de Riesgo Operacional, TELEFONICA PERU (confirmed)

12:00 Margin Assurance: Can you Calculate the Cost

Margin and Revenue by Client?

The telecom industry has been dealing with revenue

assurance for a number of years. Most telcos have

made solid strides in improving financial performance

from short-term revenue assurance efforts, but few

have made the longer-term operational performance

improvement changes to sustain these benefits.

Embedding revenue assurance within your processes

and systems will help your company to remain agile

and competitive, and to build customer loyalty.


16:40 Real Time Charging’ s Cases of Success

17:20 ANATEL's Vision on the Impact of the Revenue

Reducers on the Telecom Business

- Reduced revenue due to the replacement of

traditional services by OTT applications (WhatssApp,

Netflix, etc.)

- Reviewing the traditional telcos regulation

- In general the regulation does not keep pace of

technological innovation - how should the government

appropriate the benefits of new technologies,

overcoming the tensions today?

Carlos Baigorri, Superintendent of Competition, ANATEL

(confirmed)

18:00 Ending of Conference Day 1 with Cocktail

Sponsored by

Rodrigo Tavares, Customer Experience Management

Director, MERCADO LIVRE (confirmed)

13:20 Networking Lunch & Exhibition Visit 14:40 Expectations and Requirements Relation CEM

Tools

Jorge Koreeda, Consultor Executivo de Tecnologia, OI

(confirmed)

15:20 Analytics & Geolocation


16:40 From Feedback to data and from data to the

clients

Sergio Inchausti, Coordinador Customer´s Analytics,

CABLEVISIÓN ARGENTINA (confirmed)

17:20 Big Data for the Olympic and Paralympic Games

Arthur Skinner Neto, Gerente Geral de

Telecomunicações, Comitê Organizador dos Jogos

Olímpicos e Paralímpicos Rio 2016 (confirmed)


Sponsored by

14:00 IoT – The Opportunity, the Revenue Risks, and

the Role of RA and FM

Gadi Solotorevsky, CTO, cVidya and Ambassador and

Chair of the Revenue Assurance team, TM FORUM

(confirmed)

Raul Azevedo, Director of Product Development,

WeDo Technologies (confirmed)

15:20 The Great Unknown

How can operators leverage big data to prevent future

revenue losses in the a data based world

- The existing and future fraud challenges

- Using DPI (Deep Packet Inspection) to identify fraud

- Sponsored data

- The importance of streaming data

- C²P – Coverage, Cost, Performance

- Building the right architecture

John Gillespie, EVP of Global Sales and Business

Development, CVIDYA (confirmed)


16:40 Understating the Bypass and New Modalities

Javier Postigo Lopez, Gerente de Detección de Fraude,

Tgestiona PERU - TELEFONICA (confirmed)

17:20 RA for Enterprise / Wholesale Lines of Business


Sponsored by

Day 2: Tuesday, 29th September, 2015

BSS & OSS SESSION

Session focused on Operations Support Systems and

Business Support Systems. Working with OSS and BSS

always mean to adapt, change, adjust, improve and

upgrade. It means knowing exactly what is going on

from end to end, including all network elements. All

fixed and mobile parts that make up the connected

society. The network must be planned to function in the

best possible way.

CUSTOMER EXPERIENCE MANAGEMENT, BIG

DATA & ANALYTICS SESSION

Session focused on successful initiatives in Customer

Experience in Brazil and Latin America. It will also be

discussed how to monetize the customer experience

through Big Data & Analytics.

REVENUE MANAGEMENT & FRAUD PREVENTION

SESSION

Session focused for those responsible for ensuring

revenue in the operator and responsible for fraud

prevention. It will be addressed new market trends in

Latin America, loss control, recent studies and

practices to prevent fraud, big data, etc. We will have

the participation of speakers from throughout Latin

America, including presentation of TM Forum insights.

09:05 Chairman’s Opening Remarks 09:05 Chairman’s Opening Remarks: 09:05 Chairman’s Opening Remarks: Tony Poulos,

Consulting, WeDo Technologies (confirmed)

09:00 Ensuring the Delivery of Invoices in Suitable

Time and Cost

Marcelo Martignago Bailão, Gerente Sênior de

Relacionamento com o Mercado e Operações de

Faturamento, CLARO (confirmed)

09:40 Impact of OSS/ BSS in Customer Loyalty and

Efficiency


11:00 Replacement Technology Project of the BSS /

OSS Systems - Telecom Personal Paraguay' s Case

Study

09:00 Management View on Customer Experience and

How It Can Drive Business Performance

- Is CEM in the telecoms industry a worthwhile long-

term investment?

- How is your current performance of CEM delivering to

top management goals?

- How does CEM tie-in with your long-term business

plans?

- Is CEM offering operators a competitive advantage in

the market?

- What expectations do you have for your CEM functions

for the next 3 years?

Guilherme Fernandes Silveira, Consultant Engineer,

TELEFONICA VIVO (confirmed)

09:00 New Revenue Assurance Functions Challenges Facing the Value Added Services and Broadband Floriano Paulino da Costa Neto, Superintendente de Garantia de Receita, CLARO (confirmed) 09:40 Blast impact on LTE and Data Traffic in Revenue Assurance and Risk 10:20 Coffee Break & Exhibition Visit

11:00 IT platforms versus Pricing Model OTT

11:40 Innovations in Fraud & Revenue Assurance

Guy Van der Meeren, Principal Consultant

Arturo Greco, Gerente Billing Convergente, Telecom

Personal Paraguay (confirmed)

11:40 Preparing Your Network for SON Platforms - Benefits for LTE launches using SON platforms

12:20 Delivering Comprehensive End-to-End BSS/OSS

Transformation

- End-to-end BSS/OSS to ensure that its contracting,

supply, invoicing, and service assurance operations can

support the company’s new direction

- The advanced functionality utilizing a single, unified

platform for BSS and OSS will enable and simplify

operations, increase automation, and improve ease of

use. This, in turn, will accelerate the rollout of new

products, reduce CapEx and OpEx, and enhance the

customer experience


14:00 SON - Self-Optimizing Networks e Inovações na

Experiência da Rede

14:40 Efficient Operations, including reduction of

OPEX and Increased Productivity

15:20 NFV and OSS: Implementation and Operating

Cost Reduction

Isaias Alegria Garcia, Engineering and Operations

Manager, MARCATEL MEXICO (confirmed)

09:40 How Big Data Can Help to Identify Customer

Needs

- Anticipating what your customers don’t know!

- How to build innovative opportunities and foresee

future customer patterns

- How can you leverage CRM analytics and predictive

analytics for sales proposals, promotions offerings and

campaign management strategies?

- Taking steps to advance the level of maturity of your

organization’s content creation, delivery, and

measurement activities


11:00 Self-Organizing Networks have the Potential to

Rapidly and Simultaneously Transform Network

Economics and Improve Customer Experience

11:40 Monetizing Customer Experience Through Big

Data & Analytics

Ariel Pacilio, Engagement Manager OSS/BSS, ERICSSON

(confirmed)

12:20 Monitoring Communication Channels and

Optimizing Customer Experience


14:30 Improving Customer Care Process Through

Quality of Experience Analytics

Ana Paula Rodrigues Marques de Oliveira, Diretora de

Telecommunications, SIGOS (confirmado)

Paul Lia, Business Development Director – Revenue

Assurance, SIGOS (confirmado)

12:20 Frauds on Data Network Security weakness in cloud-based data - Fraud in ecommerce

13:00 Networking Lunch & Exhibition Visit 14:00 Fraud Prevention Sales for Telecom Products

Igor Sanabria, Revenue Assurance & Procurement

Manager, DIGICEL PANAMA (confirmed)

14:40 Fraud Prevention Associated to Continuous

Auditing

15:20 Big Data and Revenue Management

16:00 Fraud Management and Security – Is There a

Clear Border?

- Models for Cooperation

Relacionamento com Cliente, ALGAR TELECOM

(confirmed)

15:20 Discussing Customer Experience Strategy

- How to ensure your customer expectations are being

met

- Is the customer-centric organisation

- Discussing VoC (voice of customers & value of

customers)

- Outlining how different customer expectations means

different need

Luciano Paz, Customer Experience Director, OI

(confirmado)

16:00 Coffee Break & Exhibition Visit 16:00 Coffee Break & Exhibition Visit

16:30 Sizing up your Data Situation to Transform Your Customer Experience Strategy

- Leveraging big data to create a single source of truth and making customer intelligence accessible throughout the

enterprise

- Transparently handling privacy concerns regarding customer data

- Using conventional data in unconventional ways

17:00 Customer Experience Management Effectiveness is Broader than the CRM

Ensure operators to implement tools and processes to extract, expose and analyze real time data throughout any

customer implementation, so that the customer experience continually improves all the way through the customer

lifecycle. This way, it brings the opportunity to not only improve customer intimacy, but also enhance brand,

loyalty and advocacy, create innovation, and drive opportunities across industries

Daniel Varesio, IT Project Director, GVT (awaiting the final confirmation)

17:30 Closing of the Event

16:30 Group Operations – Best Practices of RA and

FM at the Group Level

17:10 Moving from Voice Based Revenues to Data

Based Revenues - The Revenue Management

Implications

17:40 Terminal, Routes, Origins and Destinations

Blocking Tools

18:00 Closing of the Event

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