unilever food - knorr
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UNILEVER – KNORR
OSM: Lee Meng Chai (012-661 2733) Wong Chen Foo (016-337 7287)
Trainer: Jubeline Chin (012-287 2547)
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AGENDA
Administration Processes
Product Training
Operations Briefing
Sales Report Briefing
Role Play
Feedback
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Unilever (M) Holdings Sdn Bhd
Food Brands Home Care Brands
Personal Care Brands
1947The
Beginning…
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Malaysia Jenama NO.1 Stok & Perencah
46.7% Value Share (MAT NOV 2012 Nielsen Retail Audit)
Malaysia Jenama NO.1 Kiub51.2% Value Share
(MAT NOV 2012 Nielsen Retail Audit)
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Product Range
Knorr SeasoningPowder
Tom Yam PasteBBQ Sauce-Traditional-Hot & Spicy
Western Soup
Cubes Knorr Pasti Sedap
Oriental Soup
CupPorridge
SachetsPorridge
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Knorr Pasti Sedap
Sifat Produk Faedah Faedah Pengguna
Dibuat daripada ramuan asli
1. Lebih LAZAT 2. Lebih AROMA 3. Rasa Berlemak
Sesuai untuk hidangan seisi keluarga
-Makanan Bergoreng
-Pemerap Garam Lada Putih
Bawang Putih
Bawang Merah
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Knorr Cubes
Sifat Produk Faedah Faedah Pengguna
Dibuat daripada pati daging sebenar
- Jenama No. 1 Malaysia (2012)
1. Menyerlahkan rasa sebenar sajian
2. Rasa lebih “kuat”3. Senang Diguna
Sesuai untuk hidangan seisi keluarga
-SUP
-Gulai
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Product AyamKnorr Kiub
Ikan Bilis Knorr Kiub
Tom YamKnorr Kiub
Packsize 12 Kiub (RM5.10)6 Kiub (RM2.90)2 Kiub (RM1.20)
6 Kiub (RM2.90)2 Kiub (RM1.20)
6 Kiub (RM2.90)2 Kiub (RM1.20)
Product SKU
All in One Seasoning
Knorr Pasti Sedap
100gmRM3.20
All in One Seasoning
Knorr Pasti Sedap
300gm
RM5.90
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500gm Chicken fillet1 tablespoon Knorr ® Pasti Sedap4 tablespoon Corn Flour¼ teaspoon Turmeric PowderCooking oil to fry
Fried Chicken TimeThe
Ingredients
Step 1
Marinade Chicken with Knorr Pasti Sedap (Min. 30 min)
Step 2
Coat marinated chicken with thin layer flour
Step 3
Fry chicken till golden brown Cut and serve
Step 4
Note:Daily 8-10 portions. (Once every hour)
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Material Amount
Boneless Chicken Drumstick – Sliced into 2cm cubes 500g
Shitake Mushroom - Soaked until soft, sliced 40g (dried)
Old Ginger, sliced 8 slices
Oyster Sauce 2 tbsp
Dark Soy Sauce 2 tsp
Knorr – Chicken Cube 2 cubes
Claypot Chicken Rice
Material Amount
Rice 3 cups
Drinking Water 4 ½ cups
Ingredient A
Ingredient B
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Steps1. Mix ingredient A. Marinate for 30 minutes.2. Put rice into the rice cooker, flatten it.3. Add ingredient A mixture into the rice cooker, flatten it.4. Add water, start cook.5. Leave the rice cooker closed for 10 minutes after cooked.6. Transfer chicken rice to food warmer. Serve.
Notes7. Serve the chicken rice within 3 hours after cooked.8. Chicken meat must be used with 1 hour after removed from chiller
box.2. 4 times daily.3. Each pot serves 60-70 sampling cups.
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Competitors
MSGAjinomoto
150gm/300gmRM3.50/RM5.30
Make dish taste better with “Unami” flavouring.
All in One Seasoning
Maggi Cukup Rasa
All in One Seasoning
Maggi Cukup Rasa100gm 300gmRM2.90 RM5.90
Make Dish taste better Suitable for all cooking Contains fresh onions
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Q: Why should I use Knorr Pasti Sedap in my cooking?Made of all natural ingredients Convenient, all the flavoring or seasoning in 1 packSuitable for whole family Can be used for a lot of dishes
Q: Why do I need Chicken Cube in my soup?Made of real essence of meat Enhance taste of soup, stew & curry than normal flavoring
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Sales Target
Outlet Target / Day Mydin / TESCO 110
AEON Big / Giant 80
AEON / Billion / Econsave / Sunshine / The Store
60
Others 50
** The target is inclusive of Knorr Chicken Cube and Knorr Pasti Sedap
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