unilever

GLOBAL TRANSNATIONAL

INTERNATIONAL MULTI-NATIONAL

unilever

FMCG

SPECIALITY

FIRM’S STRATEGY, STRUCTURE, RIVALRYInternational rivals like Procter & Gamble and Colgate-Palmolive are not the greatest threat to Unilever, but instead the main competition comes from local brands in emerging markets(itc, dabur, colgate )

FACTOR ENDOWMENTS DEMAND CONDITIONS

RELATING ND SUPPORTING INDUSTRIES1,60,000 suppliers worldwideMore than 2000 suppliers for hul

Country similarity,heckschler ohlin theory

HUL hasalso set up a subsidiary in Nepal, Unilever Nepal Limited (UNL), and its factory represents thelargest manufacturing investment in the Himalayan kingdom. The UNL factory manufacturesHULs products like Soaps, Detergents and Personal Products both for the domestic market andexports to India.

Global competitive alignment matrix

National EthosRefers to prevailing attitudes towards FDI, competition, liberalization and related softer dimensions like literacy, corruption, democracy 1

Public PolicyTrade, finance and labor policies introduced towards encouraging FDI, competition, rule of law (contracts). 2

Firm CultureExisting organizational culture and mindsets towards change management, flexibility and sensitivity to customers, global quality levels and innovation 3

Company StrategyStrategies, structures and systems initiated for exploiting emerging global opportunities under a paradigm of market capitalization 4

Building blocks, competitive advantage matrix

Born global

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