unified multimedia collaboration environments aka voip and voip applications charles studt

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1 Unified Multimedia Collaboration Environments aka VoIP and VoIP Applications Charles Studt Director of Product Management & Marketing April 24, 2007

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Unified Multimedia Collaboration Environments aka VoIP and VoIP Applications Charles Studt Director of Product Management & Marketing April 24, 2007. Future. IP. We just received a bg order. I know, I’ll get started on it right away. I saw your IM for next week’s meeting. - PowerPoint PPT Presentation

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Page 1: Unified Multimedia Collaboration Environments aka VoIP and VoIP Applications  Charles Studt

1

Unified Multimedia Collaboration Environments

aka VoIP and VoIP Applications

Charles StudtDirector of Product Management & MarketingApril 24, 2007

Page 2: Unified Multimedia Collaboration Environments aka VoIP and VoIP Applications  Charles Studt

2

The Future of Communications

Context-aware Session, not call-based User-oriented Multi-modal

Today

Hi, are you busy? No.

I called your mobile, is this the best way to reach you?

Ring my office next time. I wanted to talk about our meeting next week.

Can we chat later? That will be a long conversation. Bye.

Wait, we just received a big order…

PSTN

We just received a bg order. I know, I’ll get started on

it right away. I saw your IM for next

week’s meeting. My calendar has blocked out a

time to discuss that later.

Future

IP

Page 3: Unified Multimedia Collaboration Environments aka VoIP and VoIP Applications  Charles Studt

3

The Future of Voice

Standards-based, any-to-any connectivity Seamless communications anywhere, any time, over any device Communications sessions defined by user preferences, not

arbitrary network boundaries Context and relevance embedded in communications

Context

Preferences

Net

wor

kC

apab

ilitie

s Device

Capabilities

VoiceVideoTextData

TDM

IPSignaling

Codec

EnterpriseData

SocialNetworks

WebSearch …

Anonymity Timeof Day

Caller ID Context …

Voice 2.0

Page 4: Unified Multimedia Collaboration Environments aka VoIP and VoIP Applications  Charles Studt

4

Where are we today What’s possible How do we get there

Agenda

What % of students subscribe to your campus telecom service?

Page 5: Unified Multimedia Collaboration Environments aka VoIP and VoIP Applications  Charles Studt

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Telecom’s Historical Role

University Telecom Service

Students Faculty Staff

Page 6: Unified Multimedia Collaboration Environments aka VoIP and VoIP Applications  Charles Studt

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Today

University Telecom Service

Wireless

Wireline

Email

SMS

VoIP IM

Students

Faculty

Staff

Students

Faculty

Staff Multiple, disparate networks Varied communication formats

Page 7: Unified Multimedia Collaboration Environments aka VoIP and VoIP Applications  Charles Studt

7

Today’s Environment

Broadband throughout campus Ethernet WiFi

Network

VoiceServices

Video Data

5 digit calling Caller ID Voicemail

Services Call waiting Call forwarding …

Your competition:

Page 8: Unified Multimedia Collaboration Environments aka VoIP and VoIP Applications  Charles Studt

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Your Challenge

Provide reliable and high-value communications services to campus “customers”

Connect increasingly isolated communities Knowledge exchange Collaboration Emergency services

Meet (and exceed) expectations of increasingly sophisticated users

Page 9: Unified Multimedia Collaboration Environments aka VoIP and VoIP Applications  Charles Studt

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Where are we today What’s possible How do we get there

Agenda

Who offers:voice?data?video?

Who offers services beyond “triple play” bundle?

Page 10: Unified Multimedia Collaboration Environments aka VoIP and VoIP Applications  Charles Studt

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Mobility

SMS Media exchange Community collaboration/notification Public safety

WiFi VoWiFi Campus PBX extension

Cellular Dual mode – VoWiFi, FMC University client MVNO

Page 11: Unified Multimedia Collaboration Environments aka VoIP and VoIP Applications  Charles Studt

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SMS Demo

Song

U2.IWillFollow

SongVoice IntroU2.IWillFollow_01

SongComment #2Voice Intro Comment #1U2.IWillFollow_03

SongComment #3Voice Intro Comment #2Comment #1

U2.IWillFollow_04

U2 SongComment #1Voice IntroU2.IWillFollow_02

Song

publisher/Artistowner

contenttitle

U2.IWillFollow

Page 12: Unified Multimedia Collaboration Environments aka VoIP and VoIP Applications  Charles Studt

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Collaboration & Knowledge Exchange

Conferencing SMS/Mobile VoIP/virtual meeting room Video

Collaboration Widgets– context & relevance Data integration Consolidated identity/

unified messaging & calling

Page 13: Unified Multimedia Collaboration Environments aka VoIP and VoIP Applications  Charles Studt

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Where are we today What’s possible How do we get there

Agenda

Who operates telecom services in-house? (On-site PBX, etc.)

Who outsources one or more components of their telecom service?

Page 14: Unified Multimedia Collaboration Environments aka VoIP and VoIP Applications  Charles Studt

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1. Determine your focus Consider your mission and core

competencies Do you want to be a network operator, an IT

shop, or an application developer? Offload non-critical operations for greater

efficiency

Path to the Future

Page 15: Unified Multimedia Collaboration Environments aka VoIP and VoIP Applications  Charles Studt

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2. Connect user “islands” IP is the common denominator, but… Interoperability is not guaranteed

Media encoding Session creation/management

Consolidated user identity is critical Comprehensive mapping of communication devices

and networks (data store of record) User preferences and availability ENUM is the solution

Path to the Future

Page 16: Unified Multimedia Collaboration Environments aka VoIP and VoIP Applications  Charles Studt

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Sample ENUM Query

E.164 TN+165052592000.0.2.9.5.2.5.0.5.6.1.e164.arpa

NAPTR Record

NAPTR 10 100 "u" "E2U+sip" "!^.*$!sip:[email protected]!"

Input Output

mailto:

h323:

Telephone number in, IP out

Page 17: Unified Multimedia Collaboration Environments aka VoIP and VoIP Applications  Charles Studt

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Consolidating User Identity

Wireless

Wireline

Email

VoIP

IM

ENUM provides… A universal addressing scheme

for IP Foundation for enhanced services

ENUM

Page 18: Unified Multimedia Collaboration Environments aka VoIP and VoIP Applications  Charles Studt

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3. Build communications development environment

No “killer” application, only the “killer” environment

Flexibility and rapid innovation are critical Search out partners and vendors that

accelerate your innovation Complete solution offer

(application/connectivity/transport) Hosted environment to reduce risk Community leverage Commercial experience and feature set

Path to the Future

Page 19: Unified Multimedia Collaboration Environments aka VoIP and VoIP Applications  Charles Studt

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Network Evolution

Vertically integrated Monolithic Discrete, specialized

networks Network defines the service

Legacy Networks

Transport

Signaling/Session Control

Applications

Voice Data App n

Next-Gen Networks

Disaggregation & horizontal specialization

Abstracted network infrastructure Commoditization of transport Application developer defines the

service

Transition has already started

Value

Page 20: Unified Multimedia Collaboration Environments aka VoIP and VoIP Applications  Charles Studt

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VoIP Applications Environment

ENUM/LNPRegistry

CallControl

APISMS/MMS

APIWeb/Data

APILocation/Presence

APICore ApplicationServices

Com

mun

ityA

pplic

atio

n

Com

mun

ityA

pplic

atio

n

Applications

Mobile Client Desktop Client

Scre

en P

op/

Web

Inte

grat

ion

Enha

nced

411

/Vi

rtua

l Ass

ista

nt

Transport

Posi

tiona

l Voi

ce/

Con

fere

ncin

g

Clic

k to

Cal

l

Signaling InterworkingTDM/IP Transport

CODEC Translation

Consolidated environment for the creation of enhanced communications applications

Applications – “Plug and play” applications easily extend basic VoIP feature set

Core Application Services – Reusable service building blocks provide abstracted access to core services required for application setup and call completion

Registry & Transport– Eliminates PSTN transport and maps legacy to IP end point domains (DIDs, cross connect, media conversion, etc.)

Page 21: Unified Multimedia Collaboration Environments aka VoIP and VoIP Applications  Charles Studt

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Questions?

VoEX, Inc.950 Tower LaneFoster City, CA 94404www.voex.com

Charles [email protected]+1.650.235.8512

VoEX enables the future of communications.

VoEX Open Communications Platform

Global voice network World’s largest ENUM registry Applications development

environment