unified messaging at williams college a cost model analysis by mark berman copyright mark berman,...
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Unified Messaging at Williams College
A Cost Model AnalysisBy Mark Berman
Copyright Mark Berman, 2002. This work is the intellectual propertyof the author. Permission is granted for this material to be sharedfor non-commercial, educational purposes, provided that this copyrightstatement appears on the reproduced materials and notice is given thatthe copying is by permission of the author. To disseminate otherwiseor to republish requires written permission from the author
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The Background Williams College is an elite Liberal
Arts College E-mail has been in use ubiquitously
since 1991 Voicemail was introduced in 1996 E-mail is used regularly by all
students, faculty and administrative staff
Voicemail is not as widely used
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The System Avaya Communications is the vendor
for the Octel voicemail system They recommend a third-party
solution called “Message Bridge” Message Bridge will pass messages
from the Octel system to any standards compliant e-mail server
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TechnoTrivia A required upgrade to the Octel
system will allow FAX reception in voicemail
The Message Bridge converts audio messages to .WAV and FAX messages to .TIFF
Any multimedia capable computer can receive, store, edit, forward, or include these messages in other documents
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Added Value The ability to receive FAX will
reduce need for FAX machines on campus
Metcalfe’s Law states that the value of a network is equal to the square of the number of users
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What is Modeling A model is a simulation or
representation of an object or process
Physical networks or computing equipment can be usefully modeled, check out Opnet: WWW.OPNET.COM
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What is Cost Modeling? Costing is the allocation of
expenses and benefits associated with a system or project
A cost model is a system of static, variable, and probable costs and benefits presented in an understandable way
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Types of Costs Past and Future Costs Sunk Costs Direct (parts/labor) and Indirect Costs Fixed and Variable Costs Long-run and Short-run Costs Unit Costs
$Walljack=$Network/#Drops
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Valuing Benefits Difficult in Higher Ed Utilization Measures and Projections Cost Avoidance Cost Recovery Competitive Factors Metcalfe’s Law:
The Value of a Network = #users2
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The Modeling Process A Life Cycle model was used The following steps were followed:
Define Requirements Describe the System Life-Cycle and identify activities
in each phase Develop a Cost Breakdown Structure Establish/Estimate costs for each activity Develop a cost model using Analytica Identify Benefits and Drawbacks & assign Values Evaluate the Cost Model and make a
recommendation
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The Cost Breakdown Structure
M es s age BridgeL ife C yc le C os t Brea k dow n
B en efitsIn c reased N etw ork V a lu e
P er M etca lfe 's L aw
S oftw are p rice
H ard w are p rice
S ys tem D es ig n
D ata co llec tion
P u rch asean d p re -in s ta lla t ion
d es ig n
H ard w are in s ta ll
S o ftw are in s ta ll
In it ia l d a ta en try
N etw ork ad d ress in gan d se tu p
Tra in in g o fsu p p ort p erson n e l
In teg ra tionin to exis t in g d irec to ry
sys tem s
In s ta lla t ionse tu p an d con fig
H e lp D esk
D ata en try
S ys tem A d m in is tra tion
S ys tem C ap ac ityU p g rad es
N etw orkU tiliza tion
N etw orkP rob lem R eso lu tion
In c rem en ta lload on e -m a il s ys tem
O n g o in gO p era tion s
D ecom m iss ion in gan d d isp osa l
R etirem en tan d D ecom iss ion
L ife C yc leC os t
E con om ic F ac to rsB en efits /C os ts
To ta l S ys tem V a lu e
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Variable Definitions Basic Purchase price (Hdwr & Sftwr) Installation & Configuration Integration with existing systems Data Entry Training and Support Systems Administration Network and E-mail system impact Maintenance & Support Retirement and Decommissioning
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The Model
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Results
Statistic Result
Min $150,200
Median $159,500
Mean $159,500
Max $168,300
Std. Dev. 3659
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Analysis Using original purchase price as value
of existing voicemail system Model sets cost of proposed system Metcalfe’s Law shows that the
increase in value of the network exceeds the cost of the proposed system
PURCHASE IS JUSTIFIED! Let’s look at the model in detail…
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How to get Analytica
http://www.lumina.com/reg/acanalytica.htm
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That’s All!
Questions?