unified marketing campaign...2015/09/02 · unified marketing campaign charge by chairman hosseini...
TRANSCRIPT
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State University System of Florida
Unified Marketing Campaign
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CHARGE BY CHAIRMAN HOSSEINI…
“We already surpass many states in terms of producing high-skilled graduates. We already conduct cutting-edge research, but what we DON’T have is a collective strategy for marketing what we have to offer.”
--Chairman Mori Hosseini
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GOALS Enhance statewide/national recognition of state universities in Florida
Build synergies with Florida businesses
Attract new businesses to Florida
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Think talent , intelligence , and
curiosity…
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Think research, innovation, and
inquiry…
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Think synergy, partnerships, and
entrepreneurship…
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HOW DO WE GET THERE?
Website
Events & Panel Discussions
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TIMELINE
October September November December
Present Concept to Future of Florida Forum
Website, Social Media
Planning
Launch Website
Discuss at Florida Council of 100
Meeting
Launch Newsletter, Consider
Advertising/Other Media
Launch Social Media Campaign
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