unified data base of rgr
TRANSCRIPT
Unified DB RGR.On the way to a civilized market
Victor Shchebletsov
MIRKVARTIR. Development Director
Vice chairman RGR IT committee
June / 2009
Moscow, XII National Real Estate Congress
Presentation plan
What is Unified DB RGR? What is the goal of creation UDB RGR? Features of UDB RGR How to rise MLS out of UDB ? Promotion as a basic attraction to UDB RGR
Unified DB RGR / Victor Shchebletsov June / 200802
What is Unified DB RGR?
Unified DB RGR got started on 1 August of 2008
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Statistics:
1500+ cities
60+ regions
3000+ RE companies
330+ thousand flats
60 thousand monthly reach
Price index in 23 cities
Unified exchange format RGR
Project «Unified DB RGR» is a unified base of real estate objects from companies - members of RGR and other market operators with daily updates
Unified DB RGR / Victor Shchebletsov June / 2008
Dynamic of UDB RGR growth
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50000
100000
150000
200000
250000
300000
350000
400000
450000
500000
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now
350 000++
Features of UDB RGR
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Geocoding and common language search
Unified Address
Directory
Indices of residential properties of Russia
Unified Real Estate Exchange
Format
What UDB RGR created for? Civilized RE market support
Fair competition Fair price Openness, transparency Open standards co working High status of Realtor profession Market regulation
RGR members helping Cost-effectiveness in objects
advertising Promoting companies brand Technical support New Tech education
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From the «Mission and objectives RGR»: The creation of a unified information network of commercial information relating to real estate investment and construction activities in order to enhance real estate transactions in the inter-regional and international level. Promoting MLS development in Russia
Unified DB RGR / Victor Shchebletsov June / 2008
Wнy MLS is not done ?
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The main obstacle to MLS in Russia – great polarization between companies. The small ones want MLS, but have no power. The big ones have power, bun do not want MLS
Unified DB RGR / Victor Shchebletsov June / 2008
RE market in Russia is 17 years old Lack of government regulation Self regulation is not yet established No common standarts
Russia is the big country Population difference Price difference Regulations difference Capitals and regions difference
Companies polarization
Moving in 2 steps
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The main objective of the project - a site to become number 1 in the Russian segment of the real estate and technical platform for the Russian MLS under control of RGR
Unified DB RGR / Victor Shchebletsov June / 2008
Start project
Site publication
350 000 flats in DB
All segments & regions
Self repayment status
The platform of Russian MLS
06.2008 08.2008 05.2009 12.2009 2010 2012
Start of UDB RGR
UDB RGR is the site of first choice
MLS RGR is functioning
How to rise MLS from UDB ?
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Common exclusive objects
UDB
MLSAgreement on compliance with the
rules of MLSАгентство
недвижимостиАгентство
недвижимостиАгентство
недвижимостиReal Estate
agencies
Agreement is subscribed
More fields- fee split- exact address- claims
More obligations- penalty for ruls violation
More promotion- within RE community- as RGR standard
Unified DB RGR / Victor Shchebletsov June / 2008
Wнy UDB will be popular ?
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The place of Russian RE portal is not taken Customers need all RE in “one window”
Small companies needs promotion Only 25 % of RE companies in Russia have sites Big companies spend up to 80 % of the total
advertising budget in sector
Market needs analytic information No trusted information of price, volume, tendencies
The Internet needs a quality content Mass media need the project with social value Capitals needs regions and vise versa
Main focuses
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The goal of RGR is MLS There are evident obstacles We are go in to steps
1st To create the Unified DB of RGR2nd To build on UDB’s ground MLS of
RGR The plan to start MLS 2012
Thank you!
Ph/fax +7(495)733-9024Mob. +7(906)723-7339
http://www.base.rgr.ruhttp://[email protected]
Victor Shchebletsov
MIRKVARTIR. Development Director
Vice chairman RGR IT committee
June / 2009
Moscow, XII National Real Estate Congress
Annex. Promotion as attraction
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MIRKVARTIR
Агентство недвижимости
Агентство недвижимости
Агентство недвижимости
Real Estate agencies
Ob
ject
s
Bra
nd p
rom
otio
n
Yandex
Google Rambler
Winner
Iz ruk v ruki
Unified DB RGR / Victor Shchebletsov June / 2008
Structure of the UDB RGR
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Russian Guild of Realtors
IT committee
ownership
Unified DB
Searchable through www.rgr.ru
Analytic products
Development & support
treaty on the partnership
www.mirkvartir.ru
data
Unified DB RGR / Victor Shchebletsov June / 2008
Data flow
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Unified DB RGR
Desk-top client
Local MLS
XLS data
XML data
Privat web account
Unified DB RGR / Victor Shchebletsov June / 2008
Partners
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All the big Russian local MLS
Unified DB RGR / Victor Shchebletsov June / 2008