UNICONSULT March 2005

Geographical Position- Kronoberg County

UNICONSULT March 2005

Some Facts on Växjö

• Växjö is the County capital of Kronoberg County

• Kronoberg County has 177,000 Inhabitants, Växjö Municipality about 74,000 inhabitants

• low unemployment rate (about 5% in 2002)

• region is dominated by small and medium-sized companies

• well-known international university (>10,000 students)

• tourism activities: Kingdom of Crystal, Technical Visits, House of Emigrants, Camping, Summer Houses

Kronoberg County / Växjö

UNICONSULT March 2005

Kronoberg County / Växjö

UNICONSULT March 2005

Tourism Activities

• Swedish Emigrant Institute / House of Emigrants• 28,500 visitors in 2004, many of them Swedish-

Americans, annual growth of visitors ~15%

• Door to the Kingdom of Crystal• the Kingdom of Crystal attracts around 1 Mio. visitors a

year, 25% of them foreigners

• Organisation of technical visits • welfare system, sustainable energy• visitors are coming from Austria, Norway, France but

the majority comes from Japan

UNICONSULT March 2005

350.628

314.122

287.575

200.000

300.000

400.000

1998 1999 2000 2001 2002 2003 2004**

Tourism Statistics

Guest Nights in Kronoberg County 1998-2004

2004** = preliminary data

In 2004, Kronoberg County realised a total of 314.122 overnights

UNICONSULT March 2005

Tourism Statistics

Overall Overnights in Kronoberg County 2004Origin of Visitors

Sweden81%

Scandinavia5%

Europe9%

Rest of the World

5%

Most of the overnights (ca. 255,000) are by Swedish visitors

Source: Turistdelegationen, overall overnights in Kronoberg County 2004, excluding Camping overnights

UNICONSULT March 2005

Denmark15%

USA9%

Norway4% Finland

5%

Great Britain3% Netherlands

8%

Rest of Europe

16%

Rest of the World19%

Germany21%

Tourism Statistics

Foreign Overnights in Kronoberg County 2004Origin of Visitors

Total of foreign overnights: 59,393 whereof 21% (~ 12,000) are by Germans, 9% (~5,500) by Americans

UNICONSULT March 2005

Regional Impact of Tourism

Emigrant House

• Swedish Emigrant Institute founded in 1965

• Total Number of Visitors in 2004: 28.439

• Fee for Research Activities

• 150 SEK for half-a-day of research

• 200 SEK for a full-day research

• $60 for each individual to be searched

UNICONSULT March 2005

Regional Impact of Tourism

Total Visitors 28,500

Overnights Estimate 14,000 10,000 5,000

Generated Jobs 140 100 50

90 50 65 35 33 17

direct jobs indirect jobs

Emigrant House: Estimate of Regional Impact