Unica – StrongView Integration

ADVANTAGE

Frustration

• Reintegration of campaign data back into Unica • Data transmission latency• Lack of advanced email marketing features• Recurring and escalating CPM fees• Issues with scalability, performance and

usability

Are you experiencing any of these challenges with your existing ESP?

Proprietary and Confidential | 2

The Solution

• Increase the value and ROI of your Unica Campaign implementation

• Integrate natively with Unica output tables, eliminating manual data transfer

• Easier re-integration of data and correct attribution to Unica Campaign

• Increase data transfer frequency, allowing a real-time view of customer activity

“Unica integration enabled us to have a complete view of the customer”

Unica + StrongView

Proprietary and Confidential | 3

Experience You Can Count On: Choice Hotels

• Extensive RFP and market review.

• Invited all providers from Forrester Wave to participate in RFP.

• Selected StrongView for deployment Q3-FY12.

• Easiest UI for marketing team.

• Tightest integration with Unica.

Proprietary and Confidential | 4

Unica: How It Works

Create Flowchart

Define Segmentation & Target Cells

Execute Flowcharts

Reports / BI / Retargeting

Data Mapped To Unica Response Tables

Success, Aggregate, & Tracking Data

Point to/ImportData Source

Define Target(s)

Create Message Templates

Create Mailing

Response Data

Launch/Schedule Mailing

Reports

Unica Campaign Message Studio

Track & CollectResponse Data

Response Data

Data Warehouse

StrongView Data Connect

Unica GeneratedTemp Tables

Or FlatFile(s)

Proprietary and Confidential | 5

Real-Time Integration Has Its Benefits

Proprietary and Confidential | 6

Key Benefits:• Dynamic, one-to-one email marketing offers

assembled and delivered in under two seconds.• Real-time access to customer response data

provides the enterprise with a single, current view of the customer.

• Tight integration with Unica Interact for RT offer displays in Transactional emails.

• Efficiencies gained through StrongMail’s Strategic and Production Services have reduced number of external FTE’s needed to manage their email programs from 8 to 2.

• Full data re-integration of campaign results back into Unica Campaign.

Return on Investment:• Saved millions of dollars in email delivery costs.• 75% reduction in staffing requirements.• Email marketing performance has “increased

significantly”.• 81% reduction in time to build and deploy dynamic

emails.

Summary

• Increase the value and ROI of your Unica Campaign implementation

• Integrate natively with Unica output tables, eliminating manual data transfer

• Easier re-integration of data and correct attribution to Unica Campaign

• Increase data transfer frequency, allowing a real-time view of customer activity

Proprietary and Confidential | 7