unh.edu/cpa branded material instructions · 11/12/2014 · available via our branded materials...

Communications and Public Affairs (CPA) Branded Materials

Version as of October 31, 2014 1

unh.edu/cpa Communication and Public Affairs (CPA) has created a selection of Branded Materials for use across the university. These materials have been designed and approved to the highlight the UNH brand while also delivering the information and messaging that individual departments want to share. University Printing Services has worked closely with CPA to create materials that allow for quick and easy modification of the example templates to suit your unique needs and requirements.

• Use this document as a guide - to share the information with others and in planning your design prior to completing the online form to submit your design to Printing Services.

• Many of the designs feature photographs, a portfolio of preselected photographs are available via our Branded Materials Photo Gallery. We will periodically add new photos to this gallery to offer a variety of brand appropriate photos throughout the year.

• The iBelieve image will only be used on materials created for Advancement

Instructions To submit your design to Printing Services complete the online form. The information will be sent directly to Printing Services.

1. Complete the online form 2. Select the image(s) you would like to use (if applicable) 3. Click Submit

You should complete the form two weeks from the required delivery date. Multiple edits after submission will slow the process – we suggest editing your copy and getting all internal approvals prior to submission to avoid delays.

All text used in UNH materials should be edited by a qualified proofreader. While you will see a final proof of your project before it prints. You should make any and all edits necessary before uploading the information to printing services. Multiple edits after submission to Printing Services will slow the process. Many of us work on projects that require various levels of internal approvals. Complete as many of those approvals as possible before submitting your project.

When selecting photographs we suggest engaging, interesting, action type photos. Select something to capture the attention of the audience.

If you need help along the way contact us at [email protected] or 2-6000.

Communications and Public Affairs (CPA) Branded Materials - Postcards


The branded postcard designs have been created to provide a clean and simple platform for use across the university when sending information in postcard format. The backs of each are designed to accommodate mailing addresses. In selecting a template go with the option that best suits the information you are conveying. Postcard A: This design has limited detailed information on the front – a great option if you have a very engaging photograph and a catchy phrase you want to use to grab the audience’s attention. The back simply conveys event details.

Postcard B: This design allows for key dates and times on the front of the postcard. The back has an area for inserting a few call out messages and a large block section for text.



FRONT of POSTCARD A:

Photo Single (recommended)

Text over graphic, such as: You’re invited!

Join us! Save the date!

(Under 25 characters)

This section should include Summary text


University Logo



BACK of POSTCARD A: Example of the promotion of a single event

Example of the promotion of a multiple events

Department and address of the entity sponsoring the event

Title # of characters will dictate the size of the

font (suggest under 50) this example has 33

characters)

Event details Date, time, location

Additional text, to include: • RSVP information • More information

(Limited characters – given expanded event details section)

Additional text, to include: • RSVP information • For More Information • A FEW program highlights

(Under 500 characters between event details and additional text)

Event details Dates, times, locations

Entity sponsoring the event

Title



Postcard A: Utilize this table to finalize your text * = Required

FRONT Photo(s) *

Select from Photo Gallery

Text laid over graphic

Recommendation not more than 25 characters

Summary text* Recommendation not

more than 200 characters

BACK

Sponsoring entity*

Standard UNH address format

Title of event* Recommendation not


Event details* Character count when

combined with additional text should be less than 500 characters

Additional text Character count when

combined with event details should be less than 500 characters



FRONT of POSTCARD B: A great choice when you have a lot of information


Title (About 25 characters)

This section should include Summary text (under 50 characters)

This could be: multiple dates, a date, time, and location, or

a website address

University Logo

Shout Out (Under 20 characters)



BACK of POSTCARD B:

Department and address of the entity sponsoring the event

Shout out top The # of characters will dictate the size of the font (suggest under 50)

Event details When applicable date, time, a and location can always be

incorporated into the text

Block text to include whatever information

needs to be shared (under 750 characters)

Shout out bottom The # of characters will dictate the size of the font (suggest under 30)



Postcard B: Utilize this table to finalize your text * = Required

FRONT

Photo(s) * Select from Photo Gallery

Shout Out Recommendation not


Title of event* Recommendation not




BACK

Sponsoring entity* Standard UNH address

format

Shout Out top* Recommendation not


Block text* Recommendation not


Shout Out bottom* Recommendation not


Communications and Public Affairs (CPA) Branded Materials – Note Cards


The template note card designs provide options for university branded thank you cards and note cards.

All of the notecards feature the same back which includes the believe image and the unh.edu web address.

NOTE CARD A: This design is a clean and simple classic note card with a few options (two sizes, option to include name, title, and department). This is a standard card that folds. NOTE CARD B: This design features an area to include a photograph. It can include the words thank you or be blank to be used as a generic card. This is a standard card that folds.



NOTE CARD C: Thank You This design features a single facing card (does not fold), which can be used with or without an envelope. The card measures 5-1/8” x 7” (standard size) and works with a standard A7 envelope. NOTE CARD D: From the Desk of This design features a single facing card (does not fold), which can be used with or without an envelope. The card measures 5-1/8” x 7” (standard size) and works with a standard A7 envelope.



NOTE CARD A: DETAILS This is a standard card that folds. You can choose from two different sizes:

• A standard card size (5-1/8” x 7”), or • A smaller card (3-1/2” x 4-7/8”)

It can include (on the cover):

• The words “Thank You” to serve as a thank you card • University of New Hampshire to serve as a generic note card, or • University of New Hampshire, including name, title, department

Shout out Thank You or

University of New Hampshire

Text Details Name, title, department



Notecard A: Utilize this table to finalize your text * = Required

SIZE of NOTECARD* _____ 5-1/8” x 7” _____ 3-1/2” x 4-7/8”

FRONT

Shout Out * _____ Thank You _____ University of New Hampshire

Text Details (optional)

Name, Title, Department

INSIDE

Block text (optional) If you want text

preprinted inside



NOTE CARD B: DETAILS This is a standard card that folds. It can include:

• A photo of your choice • The words “Thank You” across the bottom of the card to serve as a thank you

card, or • Without words across the bottom to serve as a generic note card • You have the option to include preprinted text on the inside


University Logo




Notecard B: Utilize this table to finalize your text * = Required FRONT

Photo(s) * Select from Photo

Gallery

Shout Out *

_____ Thank You _____ None

INSIDE

Block text (optional)

If you want text preprinted inside



NOTE CARD C: DETAILS This is a single card (does not fold). It includes:

• The words “Thank You” at the top of the card • A short personalized message

Notecard C: Utilize this table to finalize your text * = Required FRONT

Message * Recommendation not more than

50 characters

University Logo

Message (Under 50 characters)



NOTE CARD D: DETAILS This is a single card (does not fold). It includes:

• The words “FROM THE DESK OF” at the top of the card • Name, title, and department

Notecard D: Utilize this table to finalize your text * = Required FRONT

Text Details * Recommendation

include name, title, and department

University Logo

Text Details (Suggest 3 lines of text)

Communications and Public Affairs (CPA) Branded Materials – Invitations


Invitation A: Formal with UNH Logo This design is a classic folded invitation featuring the UNH shield on the front. The inside includes event details and space for biographical information or other details. Front / Back: Inside:



Invitation B: This invitation is a single card (does not fold), inserted into an envelope. The front includes an optional photo and event details. The back includes the believe image and unh website address. The card fits into a standard A7 envelope.



Invitation C: Vertical with Photo This folded invitation includes a photo and large shout out on the front. The inside includes all event details and space for additional text and photo. Front/back: Inside:



Invitation D: Horizontal with Photo This invitation is a single card (does not fold), inserted into an envelope.

Invitation E: Horizontal with Photo This invitation is a single card (does not fold), inserted into an envelope.



INVITATION A: DETAILS This is a standard card that folds. Inside:

Event Title

Summary text (Under 200 characters)

Date and Time

Location / Address

RSVP Details (Under 100 characters)

Additional Text and Photo (Optional)



Invitation A: Utilize this table to finalize your text * = Required

INSIDE



Event Title*

Date and Time*

Location / Address*

RSVP Details* Recommendation not


Optional Additional Text

Optional Photo Select from Photo

Gallery



INVITATION B: DETAILS This is a single card that does not fold. Front:

Event Title


Date and Time

Location / Address


Photo


Please Join You’re Invited



Invitation B: Utilize this table to finalize your text * = Required

FRONT

Shout Out* Recommendation not more

than 30 characters

Summary text* Recommendation not more

than 200 characters

Event Title*

Date and Time*

Location / Address*

RSVP Details* Recommendation not more

than 1000 characters

Optional Photo Select from Photo Gallery



INVITATION C: DETAILS This is a standard card that folds. Front of Invitation C:

Event Title

Summary Details (Under 200 characters)

Photo

Shout Out



Inside of Invitation C:

Event Title


Date and Time

Location / Address


Photo

Additional Details (Optional)

Venue details, guest speaker biography, etc.

Questions

Shout Out



Invitation C: Utilize this table to finalize your text * = Required

FRONT

Photo-Front *

Shout Out* Recommendation not


Event Title* Recommendation not


Summary Details* Recommendation not


INSIDE

Event Title*

Shout Out* Recommendation not




Date and Time*

Location / Address*



Questions Recommendation not


Additional Details Recommendation not


Photo-Inside (Optional)



FRONT of Invitation D:

BACK of Invitation D:

Photo Single

(recommended)


University Logo

Event Date

Event Title


Date and Time

Location / Address


Shout Out



Invitation D: Utilize this table to finalize your text * = Required FRONT

Photo(s) * Select from Photo Gallery

Shout Out * Recommendation not


Event Date / Time*

BACK

Shout Out * Recommendation not


Summary text * Recommendation not


Event Title*

Date and Time*

Location / Address*





FRONT of Invitation E: BACK of Invitation E:



University Logo

Shout Out - Inside (Under 30 characters)

Please Join You’re Invited

This section should include Summary text


Date and Time

Location / Address




Invitation E: Utilize this table to finalize your text * = Required

FRONT

Photo(s) *

Shout Out * Recommendation not more than 30

characters

BACK

Summary text * Recommendation

not more than 200 characters

Shout Out - Inside*

Date and Time*

Location / Address*

RSVP Details* Recommendation


Communications and Public Affairs (CPA) Branded Materials - Programs


These designs provide options for university branded programs. PROGRAM A: This design is a clean and simple with two versions (informal and formal). The program is printed on medium weight stock and measures 3.635" x 8.5". Informal Version



Formal Version



PROGRAM B: This design is clean and simple.



PROGRAM C: This design is a less formal. It partners well with Invitation C.



PROGRAM A: FRONT Informal: Formal:

Event Title

Program Outline (Under 500 characters) Enter Program Section

Titles in CAPS and details in title and lowercase



PROGRAM A: BACK Informal: Formal:

Back Title

Program Text (Under 500 characters)



Program A: Utilize this table to finalize your text * = Required

Style* _____ Informal _____ Formal

FRONT

Event Title * Recommendation not more than 30

characters

Program Outline *

Recommendation not more than 500

characters

BACK

Back Title

Program Text* Recommendation




PROGRAM B: DETAILS

Event Title





Program B: Utilize this table to finalize your text * = Required

FRONT


characters

Program Outline *


characters



PROGRAM C: FRONT

Event Title

Subtitle

Date/Time

Location

Photo



PROGRAM C: INSIDE



Program Text (Optional)

(Under 500 characters) Welcome letter,

biographical information, program history, etc.



Program C: Utilize this table to finalize your text * = Required

FRONT

Photo* Select from Photo

Gallery


characters

Subtitle Recommendation not more than 50

characters

Date / Time *

Location

INSDE

Back Title

Program Text* (Optional)


characters

Program Outline*


characters

Communications and Public Affairs (CPA) Branded Materials - Powerpoint


These design provide options when creating presentations using Powerpoint. Powerpoint A: This design comes in a variety of formats. You can select:

• The color: white or blue • The screen size: a standard size (720 x 540) or a wide format (1280 x 720) • The font: Myriad Pro (for Macintosh users) or Calibri (Windows/PC users)

Blue / Wide Screen White / Standard Screen

Communications and Public Affairs (CPA) Branded Materials - Powerpoint


Powerpoint B: This design is a less formal template.

unh.edu/cpa branded material instructions · 11/12/2014 · available via our branded materials...

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