ungagged
TRANSCRIPT
The X ToolI WANT TO Believe
@AlexTachalova
I feel good!
@AlexTachalova
We were tricked. It’s not our X Tool
After 2 weeks…
@AlexTachalova
@AlexTachalova
We don’t want to spend time on making an informed decision
@AlexTachalova
Fist Impressions Form within 2.6
seconds.
Missouri University of Science and Technology
1
@AlexTachalova
The brain processes visuals 60,000
faster than text.
Research at 3M Corporation
21
@AlexTachalova
@AlexTachalova
@AlexTachalova
Our knowledge base (the bigger, the better)
Expert Opinions
Market Trends
Our Decision is Based on:
@AlexTachalova
Search for
@AlexTachalova
Comparing the tools: 20 mins
On what we pay attention to:
• Website Design• Tools Interface• Social Approval/Testimonials• Price• Range of Data/Metrics• API• Support• The last Update date@AlexTachalova
Price Last Update
Interface
Data Customization
Range of data/metrics
Social Approval
Support
API
$199 Dec. 2014
6 No 7 8 Yes ?
FREE ? 3 No 6 8 ? ?
$15 ? 7 Yes 10 6 Yes ?
$69.95
Apr. 2015
7 ? 7 8 Yes Yes
$99 ? 8 Yes 7 6 Yes Yes
Comparing the tools: 1 week
Q1Can I trust the numbers?
@AlexTachalova
Method of Calculation:
Exported data from Tool (around 5k keywords from each tool)
Exported the same keywords from Google Keyword Planner and match numbers
@AlexTachalova
Spyfu
michae
l kors
handbag
s
michae
l kors
watch
michae
l kors
shoes
michae
l kors
purse
michae
l kors
outlet o
nline
michae
l kors
sunglasse
s
michae
l kors
watches
on sale
michae
l kors
perfume
michae
l kors
handbag
s on sa
le
michae
l kors
coats
0
50000
100000
150000
200000
250000
Spyfu Local monthly searchers
Keyword Planner
@AlexTachalova
Searchmetrics
michae
l kors
handbag
s
michae
l kors
bags
michae
l kors
purses
michae
l kors
watch
michae
l kors
shoes
michae
l kors
boots
michae
l kors
wallet
michae
l kors
purse
michae
l kors
mens w
atches
michae
l kors
crossb
ody
michae
l kors
outlet o
nline
michae
l kors
sunglasse
s
macys m
ichae
l kors
michae
l kors
handbag
s outle
t
michae
l kors
bag
michae
l kors
diaper
bag
michae
l kors
sandals
0
50000
100000
150000
200000
250000
Searchmetrcis Search Volume
Keyword Planner Search Volume
@AlexTachalova
SEMrush
michae
l kors
handbag
s
michae
l kors
purses
michae
l kors
shoes
michae
l kors
boots
michae
l kors
crossb
ody
michae
l kors
outlet o
nline
macys m
ichae
l kors
michae
l kors
backpack
michae
l kors
bag
michae
l kors
com
0
50000
100000
150000
200000
250000
SEMrush Search Volume
Keyword Planner
@AlexTachalova
Keywordtool.io
michae
l kors
handbag
s
michae
l kors
bags
michae
l kors
watch
michae
l kors
boots
michae
l kors
crossb
ody
michae
l kors
outlet o
nline
michae
l kors
handbag
s outle
t
michae
l kors.
com
michae
l kors
factory
outlet
michae
l kors
jet se
t tote
0
50000
100000
150000
200000
250000
Keywortool.io Search Volume
Keyword Planner Search Volume
@AlexTachalova
Keyword Eye
michae
l kors
outlet
michae
l kors
bags
michae
l kors
shoes
michae
l kors
wallet
michae
l kors
purse
michae
l kors
crossb
ody
michae
l kors
mens w
atches
macys m
ichae
l kors
michae
l kors
outlet o
nline
michae
l kors
sunglasse
s
michae
l kors
diaper
bag
michae
l kors
com
michae
l kors
sandals
michae
l kors
handbag
s outle
t
michae
l kors
bag
michae
l kors
backpack
0
50000
100000
150000
200000
250000
Keywordeye Search Volume
Keyword Planner Search Volume
@AlexTachalova
Wordtracker
michae
l kors
handbag
s
michae
l kors
bags
michae
l kors
shoes
michae
l kors
boots
michae
l kors
mens w
atches
michae
l kors
sunglasse
s
michae
l kors
watches
for men
michae
l kors
rose go
ld watc
h
michae
l kors
sandals
michae
l kors
backpack
0
50000
100000
150000
200000
250000
Wordtracker Search Volume
Keyword Planner Search Volume
@AlexTachalova
Wordtsream
michae
l kors
shoes
michae
l kors
boots
michae
l kors
sunglasse
s
michae
l kors
com
michae
l kors
diaper
bag
michae
l kors
wallets
michae
l kors
perfume
michae
l kors
rose go
ld watc
h
michae
l kors
rain boots
michae
l kors
coats
michae
l kors
glasse
s
michae
l kors
sneake
rs
michae
l kors
jewelr
y
michae
l kors
earrin
gs
michae
l mich
ael k
ors
michae
l kors
satch
el0
20000400006000080000
100000120000140000160000180000200000
Wordstream Search Volume
Keyword_Planner
@AlexTachalova
Q2Was it easy to collect the
data via tools?
@AlexTachalova
London vs Saint-Petersburg
What I consider here:Number of results which I get via one export
Understanding columns
General navigation
Additional features of filtering/grouping
@AlexTachalova
Tools Name
Nb of Results via Export for
Kw “michael kors”
Understanding Columns (from 1
to 10)
General Navigation Score
(from 1 to 10) Additional features
Spyfu 116 8 8 Yes
Searchmetrics 5000 8 8 No
SEMrush 5600 10 8 Yes
Keywordtool.io 852 10 10 No
Keyword Eye 100 10 6 Yes
Wordstream 2400 10 6 No
Wordtracker 4500 10 10 Yes
Q3How many new keywords I
can find across all those tools?
@AlexTachalova
New Keywords (%)
Keywordtool.io
Wordtracke
r
Wordsream
Spyfu
SEMrush
Searc
hmetrics
Keywordeye
0%
10%
20%
30%
40%
50%
60%
70%
80% 74% 73% 73%
58%54%
39%
27%
@AlexTachalova
Q4Whether those new
keywords are useful?
@AlexTachalova
Spyfu
10-100 100-1000 1000+ Not in Database0%
10%
20%
30%
40%
50%
60%
@AlexTachalova
Searchmetrics
10-100 100-10000%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
@AlexTachalova
SEMrush
10-100 100-10000%
10%
20%
30%
40%
50%
60%
70%
80%
90%
@AlexTachalova
Keywordtool.io
0 10-100 100-10000%
10%
20%
30%
40%
50%
60%
@AlexTachalova
Keyword Eye
10-100 100-10000%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
@AlexTachalova
Wordstream
0 10-100 Not in Database 100-10000.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
@AlexTachalova
Wordtracker
0 10-100 100-1000 1000+ Not in Database
0%
10%
20%
30%
40%
50%
60%
70%
@AlexTachalova
Our Today Winner?!
@AlexTachalova
bit.ly/tools_comparison
@Alextachalova
Alextachalova.com
