unexpected forces that shape how we think, feel, and behave - from adam alter
TRANSCRIPT
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@33voices / www.33voices.com / [email protected]
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NOTE:The following represents ten highlights
from the interview by @MoeAbdou, founder & host of 33voices®.
Click to stream audio
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AdamAlter
Assistant professor of market-ing and psychology at NYU’s Stern School of Business.
His research focuses on the intersection of behavioral economics, marketing, and the
psychology of judgment and decision-making.
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33voices.com/Adam-Alter
Keeping things simple will help you capture attention, but a little artificial complexity
will help you maintain it.
No.1
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33voices.com/Adam-AlterNo.2
Subtle changes - like altering a font -
will enhance your ability to learn new information.
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33voices.com/Adam-AlterNo.3
Naming a business or a project goes a long way in shaping your destiny.
Eliminate ambiguity.
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33voices.com/Adam-AlterNo.4
The dominant sounds of hard “K’s” or “T’s”
(Costco and Coke)will convey powerful images in the minds of your potential customers.
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33voices.com/Adam-AlterNo.5
Your environment matters.Nature is healing and nurturing.
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33voices.com/Adam-AlterNo.6
When you’re mindful of how certain words influence you and others,you’ll be more attuned to your behavior.
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33voices.com/Adam-AlterNo.6
When you’re mindful of how certain words influence you and others,you’ll be more attuned to your behavior.
33voicesAdam Alter - Influence of words
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33voices.com/Adam-AlterNo.7
Positive self-affirmations, internalized,are a powerful boost to your self-esteem.
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33voices.com/Adam-AlterNo.8
There’s not a great relationship between confidence and decision making accuracy.
decide prudently.
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33voices.com/Adam-AlterNo.9
Making a critical pitch or presentation?Let your most important point be vague.
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33voices.com/Adam-AlterNo.10
Colors matter, and are driven by associations.Universally, we love blue, and are not too crazy about brown.
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Really reflect...
What word do you use to describe yourself to yourself?
Really reflect...