undp sustainable tourism - examples
DESCRIPTION
The first European inter-parliamentary conference on sustainable tourism was organized in Zagreb and on the northern Adriatic island of Losinj on September 10-13 by the Croatian parliament. The conference focused on the role of tourism in the development of national economies, the need to develop the concept of sustainable tourism, and the promotion of a responsible use of the cultural heritage and environmental protection as an integral part of that concept.TRANSCRIPT
Sustainable Tourism: Examples from a decade of UNDP development work in Croatia
EUROPEAN INTER-PARLIAMENTARY CONFERENCE Zagreb, September 11, 2014
United Nations Development Programme
• COAST project• GACKA project• PARCS project• Via Dinarica initiative
... but it is much beyond the projects, it all counts!
Common: integrated development
approach based on natural, cultural, economic, social resources and heriatage
... Integrated means opportunities and challenges at the same time!
In partnership with the 4 Dalmatian counties and the Ministry of the Environment and Nature Protection, we supported the
creation of 97 “green businesses” with a total value of
EUR 20 million
COAST
Green Business Support Programme: 97 beneficiaries – 67 agriculture, 21 tourism ...
Family Farm Frano Milina – Bire, Korčula: First organic vineyard with autochthonous varieties of Grk and Plavac Mali, upgrading existing tourist offer on family farm
Mrša family farm: Organic husbandry of autochthonous Buša cattle as base for premium price products
4.4 kilometers of scenic coastal trail along the St. Anthony’s Channel in Šibenik
With 60.000 EUR UNDP helped the county to prepare design and blueprints for 1.4 million EUR IPA to complete construction
The trail runs across a former closed military zone
Vis Adventure craft: Construction of traditional fishing boat Falkuša, eco-touristic offer based on Falkuša – big game fishing, Rota Palagruzona...
Ecomuseum Komiža : TERRA MARIQUE concept supported by UNDP
Green businesses in rural Dalmatia
• Integrated approach combining: – Job creation, sustainable livelihoods– Environmental protection, agri-environment– Cultivation of local traditions, landscapes
• 97 “green businesses” in four Dalmatian counties– Organic wine and olive production– Shellfish farming– Cultivation of autochthonous sorts and breeds– Agro- and nature tourism
• Diverse financial instruments (“green lending”), grants and mentoring (technical assistance)
• EUR 6.2 million of GEF grant invested over seven years with large multiplier effect
Local development
In Zadar County alone, we provided
certified training to 445 people in
fields like beekeeping, goat and
sheep breeding, cheese making,
and vegetable and fruit growing to help family farmers compete on the EU market
Zadar County Farmers’ Market sells only genuine local produce
Certified training for beekeepers in Zadar County
Combined different funds, sectors and partners:• Tourism infrastructure: bicycle trails, rent-a-
bike, rent-a-rod, brown signalisation, brochures, brand development
• Human resources development: trainings for local caterers; certification of guides
• Social infrastructure: elderly care home in Vrhovine, outdoor fitness facilities in Otočac
• Environment: “carstic fish & crayfish centre” visitors’ centre, awareness raising on water sources, crayfish breeding
GACKA Valley: integrated – “all in one” approach
Otočac: carstic fish & crayfish centre
Springs at the origin of the Gacka River
PARCS project “to go”
2014 - 2017:• Component 1: increase efficiency of
management, both institutional and financial
• Component 2: increase financial efficiency of the parks: – Improved quality of offer to visitors– Involvement of local communities and
produce– Better connectivity of all parks into one
but diverse quality “package of nature” from Croatia!
PARCS: $5 million GEF grant + co-fin total $23 million
Risnjak – renewable energy use
Via Dinarica Connecting naturally
Connect, harmonise offer and standards, brand, develop rural communities – people and nature together.
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Sustainable tourism is much more then just a niche in tourism market.
• Develops not only the sector but also local people and assets in a sustainable way
• 8-10.000 jobs potential in rural Dalmatia• Boosts (eco-)agriculture, fishing, nature protection• Keeps rural areas alive• Keeps the heritage• Smaller in scale, of a higher value• Income remains locally• Recognisable, genuine, unique brand• Smart specialisation for Croatia!?
Thank [email protected]