undp & social media - an overview september 2012
DESCRIPTION
This slide deck was used for a briefing of international journalists in New York in September 2012.TRANSCRIPT
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Jemima SuarezSocial Media Officer
@jemi_su
Benjamin KumpfKnowledge Management Specialist
@bkumpf
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UNDP is the United Nations' global development network
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an organization advocating for change and connecting countries to knowledge, experience and resources
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to help people build a better life.
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Democratic GovernanceEnergy & Environment
Poverty ReductionCrisis Prevention & Recovery
HIV/AIDS PreventionGender Equality & Women’s
Empowerment
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129 Country Offices
176 Countries & Territories
UNDP works on the ground
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Why do clients & partners come to UNDP?
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Information vs. Communication
[SOCIAL MEDIA]
Create Maintain Improve
Engagement
Transparency Credibility Visibility
Everyone can provide content
Day-to-day
Promote our work
Partnerships + Community + Relationships
Position our experts
Feedback
TALK LISTEN
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How we use TWITTER | @undp @pnud_es @pnud_fr
Leadership
+ 4.000 followers
+ 14.000 followers
+ 117.000 followers
Corporate TW Accounts
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How we use Facebook
Corporate Facebook Accounts
+ 113.000 Likes - English
+ 6.000 Likes - Spanish
+ 3.000 Likes - French
English UNDP Facebook has a weekly total
reach of about 200,000
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On the ground in 177 countries and territories worldwide
UNDP around he world
UNDP’s Country Offices are now managing a total
of over 100 social networking accounts
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Who is listening to us?
[OUR AUDIENCE]
JournalistsSM is increasing as an influential source
of information used by journalists
62 % of journalist draw news from trusted sources on TW or FB
(THE INFLUENCE GAME: HOW NEWS IS SOURCED AND MANAGED TODAY ORIELLA PR-NETWORK GLOBAL DIGITAL JOURNALISM STUDY 2012)
Two-thirds of journalists have written a story that originated via SM
UN System
General Public
Experts
NGOs
Partners
Donors
Mass Media
Academia
[TRENDS]
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UNDP’s Peer-Collaboration Platform
[Social Networking for Greater Efficiency]
Enables just-in-time exchanges across the globe and across sections and organizations.
Makes invisible visible.
[Benefits]
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357 actively participating Twitter users536 tweets11 million impressions Reaching 3 million unique followers
Some results
Twitter - Chat with Helen Clark on Rio+20
Live streaming and live tweeting
“Reach” means unique Twitter accounts and is less than “impressions”Impressions is the number of unique accounts x the number of tweets they received
HIV Report Launch #HIVLaws 840 tweets
419 different contributors Reaching 1.5 million unique TW users
#EqualityMonday
#ProgressTuesday
#GreenWednesday
#EndHIVThursday
#EndPovertyFriday
#DemocracySaturday
#CrisisSunday
Theme of the Day
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Are you in?
Three-day Conference: Sep 22-24
How technology can grow communities and improve life for all of us as we move toward
being a networked society.
The most innovative technologists, influential minds and passionate activists will come
together with one shared goal: to unlock the potential of new media and technology to
make the world a better place, and then to translate that potential into action.
The Global Conversation
“Where big ideas meet new media to create innovative solutions”
#SGSglobal
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Coming up next week
Panel discussion: Sep 27
1:15-2:45 pm Conference Room 6, North Lawn Building, UN
Headquarters..
UN General Assembly side-event
“Powerful Synergies: Gender Equality, Economic Development and Environmental Sustainability ”
#post2015
A discussion on gender equality and women’s empowerment in the post-2015 sustainable development agenda. Speakers include Nobel Laureate and Professor Amartya Sen; UNDP Associate Administrator Rebeca Grynspan; and Special Adviser to the Secretary General on Post-2015 Development Planning Amina Mohammed
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Thank you very much!