Understands SchoolsM A R K E T K N O W L E D G E . H U M A N I N S I G H T S . C O L L A B O R A T I O N .

S C H O O L S E G M E N T M A R K E T I N G R E S O U R C E M A T E R I A L S

MARS Understands Menu Ideas for schoolsThe following menu ideas were developed with neW uncle Ben’s® flavored Brown rice as part of a complete meal. each recipe offers whole-grain nutrition and features a flavor specifically created with kids in mind. Plus, there are all kinds of benefits that make it perfect for your lunchroom—

• Whole-grain brown rice-based

• 100% natural flavors and colors

• allergen free of peanut, fish, shellfish, and eggs

• 0g trans fat per serving

• no more than 230mg sodium per cooked 1/2-cup serving

• no more than 3g fat per cooked 1-cup serving

• no partially hydrogenated oil, high-fructose corn syrup, or added MsG

• Beans & rice items provide a good source of fiber

• simple prep in the oven or on the stove top

for complete recipes and additional ideas, visit

www.Marsfoodservices.com.

Bite-Size Santa Fe Turkey Pinwheelsuncle Ben’s® santa fe style Black Beans & Brown rice rolled up in soft flour tortillas with savory deli-sliced smoked turkey, fresh baby spinach, and creamy ranch dressing. cut into bite-size pieces and served chilled.

Honey BBQ Rice Bowl with Slaw Salad Warm, seasoned shredded pork tossed with sweet barbecue sauce sits atop uncle Ben’s® honey BBQ flavored red Beans and Brown rice. served alongside crispy crunchy ranch cabbage slaw with carrots.

Chicken Taquito Rice Bowl Two crispy taquitos nestled in uncle Ben’s® Taco flavored Pinto Beans & Brown rice and warm enchilada sauce. Garnished with crisp shredded lettuce and fresh tomato.

Meatball Skewers over Tomato Basil Rice skewered meatballs brushed with savory spaghetti sauce, baked, and sprinkled with shredded Italian cheese blend. served over complementary uncle Ben’s® Tomato & herb Brown rice.

Toasted Ham & Broccoli Cheddar Rice Melt Warm, soft flour tortillas filled with uncle Ben’s® Broccoli & cheddar flavored Bown rice, deli-sliced ham, steamed chopped broccoli, and melted cheddar cheese

fs59931 ®/™ Trademarks ©Mars, Incorporated 2011

www.Marsfoodservices.com1-800-432-2331

MARS Cares aBouT healThy schools

Mars, Incorporated is one of the five initial corporations to commit to the healthy schools Program by adhering to guidelines for competitive foods sold in schools.

Cool School Cafe® Mars, Incorporated is a proud participant in the cool school cafe Program. earn points toward valuable cool school prizes with each Mars product purchase!

Premium Points collect points for valuable prizes for your school. you can find Premium Points coupons on every uncle Ben’s®

rice package.Chicken and Pineapple “Fried” Rice The sweet and savory blend of the brown rice, peas and carrots found in uncle Ben’s® asian style Brown rice are mixed with large diced chicken breast, pineapple chunks, red bell peppers, carrots and green onions.

Mediterranean Rice Salad White kidney beans, red and green bell peppers and parsley are mixed with uncle Ben’s® roasted chicken flavored Brown rice and served atop fresh baby spinach.

Insight BudGeTs are TIGhT

Mars understands that providing more nutritious menus with increased costs and reduced budgets and resources makes menu planning a challenge.

Ideas for Schools cosT effIcIency

Low cost. High efficiency. look for low-cost high-nutrition food options that don’t require a lot of labor. cook in batches whenever possible.

Use your resources. suppliers and manufacturers, including Mars foodservices, often provide a range of cost-efficient menu ideas especially for schools. check out some of ours at www.Marsfoodservices.com.

Be creative. add commodity veggies, cheese, and more convenient flavorful products such as uncle Ben’s® flavored Brown rice for nutritious meals kids will love.

MARS Answers QualITy nuTrITIon for less UNCLE BEN’S® Beans & Rice products. cost effective, delicious, nutritious products kids will love in flavors including Taco flavored Pinto Beans and Brown rice and honey BBQ flavored red Beans & Brown rice.

UNCLE BEN’S® Rice. uncle Ben’s® has an array of cost-effective, delicious, nutritious products for kids that can be prepared in a variety of ways, whether it’s on the stovetop or in a kettle, microwave or oven. There is no need to bring in new equipment to start offering more options that meet your nutrition standards.

undersTand Today. delIGhT ToMorroW.

We know you do it for the kids.

Why else would you churn out hundreds

of meticulously balanced meals every day

to the world’s pickiest eaters, all on

a shoestring budget?

at Mars, we understand. That’s why we

took a look at some of today’s hottest

trends and topics and how they impact

school foodservice. Then we outlined

some ideas and products you can use to

respond to these trends and keep your

program exciting.

Insight KIds JusT WanT To Play

everyone knows that kids love to play with their food, and when they get the opportunity to skip the utensils and eat with their hands they take it!

Ideas for Schools MaKe lunch funOffer Handheld Meals. finger foods, wraps, sandwiches, and more allow kids to eat in the manner they prefer—with their hands.

Create Creations. Present foods cut into fun shapes or create a design such as a happy face using the food on each tray.

Make Lunch More Interactive. offer bite-size foods with dips, sauces, or condiments students can apply themselves for a special, more customized experience.

Have Theme Days. call out special theme days in the lunchroom each month. for example, have Western day and serve an appropriately themed entrée such as cowboy chili (recipe available at www.Marsfoodservices.com). for more theme ideas, think about tying into some of the books students are reading in their classes.

MARS Answers fun foodsHandheld Menu Items. serve fun-to-eat items including wraps, bowls, salads, and quesadillas with the whole-grain nutrition of uncle Ben’s® flavored Brown rice.

Insight nuTrITIon Is Innutrition in schools has become a hot topic across the country with national efforts such as Michelle obama’s Let’s Move campaign, The healthierus schools challenge, and Jamie oliver’s food revolution.

Ideas for SchoolsMarKeT nuTrITIon In your lunchrooM Communicate the positive. Whether it’s a did-you-Know? section featured on the monthly menu calendar or a poster hanging in the lunchroom, creative marketing and proactive communication lets kids and parents alike feel good about the positive differences you’re making.

Boast name brands. Kids grow up knowing brand names and equating them with higher quality. If they recognize a brand name in the lunchroom, they’ll be more likely to try it. (cn executive summary 2010-2011; david Kaplan, founder for alliance for school foodservice leadership)

Get kids excited about nutrition. Post colorful point-of-sale materials that attract the attention of students and point out the benefits of eating nutritious foods such as whole-grain rice.

MARS Answers offer a feW neW healThIer alTernaTIVesNEW UNCLE BEN’S® Flavored Brown Rice. all our flavored brown rice varieties are brown rice-based with 100% natural flavors and colors, meet proposed sodium requirements and contain 0g trans fat per serving. But best of all, kids will love the taste with kid-friendly flavors such as Taco flavored Pinto Beans and Brown rice and Broccoli & cheddar flavored Brown rice. With several flavors to choose from, you’ll have no problem incorporating them into your menu.

UNCLE BEN’S® Whole Grain Brown Rice. one-half cup equals one cn serving of grains. Try our apple rice squares recipe for whole grains in a healthy dessert, or create a nutritious entrée with popular rice bowls!

Marathon® Smart Stuff™ Bars. available in four delicious flavors including,

crunchy Multi Grain, crunchy chocolate crisp, crunchy honey Graham and crunchy Trail Mix, these bars are the smart choice in healthy snacking and meet the alliance for healthy Generation (ahG) guidelines.

Savvy Schools

Boast name brands. Kids grow up knowing brand names and equating

Understands SchoolsM A R K E T K N O W L E D G E . H U M A N I N S I G H T S . C O L L A B O R A T I O N .

S C H O O L S E G M E N T M A R K E T I N G R E S O U R C E M A T E R I A L S

The smart choice in healthier snacking.