understanding your audience using community driven tools
DESCRIPTION
An overview of how to define and understand your the audience you're trying to reach oline. Tips given on trend forecasting, online tools and resources.TRANSCRIPT
Understanding Your Audience Using Community
Driven ToolsWordCampNOLA, April 10, 2009
AUDIENCEMain Entry:au·di·ence
Pronunciation: \ˈo-dē-әn(t)s, ˈä-\Function: nounEtymology: Middle English, from Anglo-French, from Latin audientia, from audient-, audiens, present participle of audireDate: 14th century
1: the act or state of hearing
2 a: a formal hearing or interview <an audience with the pope> b: an opportunity of being heard <I would succeed if I were once given audience>
3 a: a group of listeners or spectators b: a reading, viewing, or listening public
WWJD?
What is YOU in one sentence?
• How do you define your web presence?
• What do you do in real life? vs.What do you do online?
• Are these two meant to be the same or different?
Setting Goals
• This Wordpress Is For:
• Yourself
• Company
• Hobby / Side Project / Cause
How Do You Measure Success?
• # of unique visitors, pageviews, return visitors...
• Time on site
• SEO
• ROI
• Personal Branding
Bueller? Bueller? Bueller?
Where Does Your Audience Come
From?
Audience• Direct Traffic
• Business Development
• Partnerships
• Affiliates
• PR
• SEO
• Blogs
• Emails
• Social Networks
• Friends
What To Do?
• Levels of Engagement:
• One-time visitors
• Deeper Engagement
• Return Traffic
Metrics & Analytics
• Google Analytics - click throughs
• Crazy Egg - heat maps, levels of engagement
• SEO - how easy to find you
Brass Tacks
5 Things to Increase Audience
• Develop Your Voice
• Look & Feel
• Regular Features
• Post More
• Consistency
Develop Your Voice
• The YOU online:
• Version 1: “Your Online Interactions Are Meant to Facilitate Your Offline Experiences.”
• Version 2: “Your Voice Online Is A Personality, A Version of You, If Not The Whole You.”
Personality Infusion
• Don’t get so caught up in details that you forget:
• Voice
• Tone
• Core Audience
• Potential Audience
Look & Feel•Easy to use•Accessible•Variety of media:
•Photos•Video•Plugins
Regular Features
• Pick a topic:
• Music Mondays
• Steals & Deal Thursdays
• Weekend Picks
• Online thinking like offline publications
Post, Post, Post
• Online writing don’t haz to be purrfect
• Post early, post often
• Linkback to other blogs - communication
• Educate, engage, entertain
• Make ‘em laugh, make ‘em think, make ‘em mad
Consistency
Social Media• MyBlogLog
• AllTop
• BlogHer
• Technorati
• Facebook/MySpace
• Flickr
• YouTube/Vimeo/Viddler
• Digg/Reddit/StumbleUpon
• Last.FM, Blip, Imeem
Resources• Trend Forecasting -
Intelligence Report, PSFK
• Music - BrooklynVegan, StereoGum
• Travel - Gridskipper, The Cool Hunter
• Real Estate - Curbed, BlogDowntown
• Fashion - Go Fug Yourself, Who What Wear Daily
• Food - Eater, Eating LA, la.foodblogging
• Media - Mediabistro, Ed2010
• Philanthropy - Beth Kanter, Tactical Philanthropy, Philanthropy 2173
• Shelter - Apartment Therapy
The Big Picture
• Who would you aspire to be?
• If your blog could take 3 blogs to dinner, who would they be?
• Where do you see your blog in 3 months, 6 months, 1 year?
About meSloane Berrent is a cause-based marketing consultant who works with for-profits and nonprofits companies creating social media strategies around
product evangelizing and community development. She blogs at The Causemopolitan.com, LAist.com and GirlsInTech.com.
Contact:w: http://www.thecausemopolitan.com
e: [email protected]: @sloane
linkedin: http://www.linkedin.com/sloaneberrentcontxts: text “sloane” to 50500
Questions?