understanding workwear and exports in 2011
DESCRIPTION
This brief presentation highlights which industries are benefiting most from the resurgence in U.S. exports. Find the growth, find the jobs, sell the workwear!TRANSCRIPT
David Crace - May 2011
CHASING GROWTH: WHY EXPORTS MATTER TO YOU
David Crace - May 2011
Exports, Jobs, & You• The economic advantage of a weaker U.S. dollar is that the cost of U.S.
goods abroad drops versus competition.• Smart U.S. companies are seizing this opportunity to drive export sales.• Exports were up +21% in 2010, and through the first quarter of 2011 they
are up another +18%!• At this pace, exports will exceed $1.4 trillion, easily surpassing the
previous record year of 2008.• All this export growth is driving JOB GROWTH in the U.S. which is making
Washington hesitant to enact measures that could strengthen the U.S. dollar. Seems there is always a trade off in economics!
• This report highlights the industries benefiting the most from exports and provides insight for you to chase growth edges in this sluggish recover.
• Find the new jobs, find the growth opportunity in work wear!
David Crace - May 2011
20 Year Growth Trend of US Exports
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 $-
$200
$400
$600
$800
$1,000
$1,200
$1,400 (Billions)
U.S. Exports reached $1.3 Trillion in 2010, up 21% from 2009 and near the historical high set in 2008.
Source: US Department of Commerce
David Crace - May 2011
Industry Guide to Export GrowthNAICS Category 2010
$ Growth 2010 vs. 2009
% Growth 2010 vs. 2009
% Growth in Q1 2011 vs. YA
TOTAL EXPORTS $1,277.5 $221 21% 18%
1 336--TRANSPORTATION EQUIPMENT $190.3 $25 15% 11%
2 334--COMPUTER AND ELECTRONIC PRODUCTS $190.1 $29 18% 10%
3 325--CHEMICALS $179.4 $27 18% 8%
4 333--MACHINERY; EXCEPT ELECTRICAL $137.6 $24 21% 16%
5 111--AGRICULTURAL PRODUCTS $60.2 $9 19% 41%
6 324--PETROLEUM & COAL PRODUCTS $61.2 $20 47% 69%
7 331--PRIMARY METAL MFG $53.4 $13 31% 33%
8 339--MISCELLANEOUS MANUFACTURED COMMODITIES $61.1 $8 16% 16%
9 311--FOOD MANUFACTURES $51.9 $7 16% 17%
10 990--SPECIAL CLASSIFICATION PROVISIONS; NESOI $45.4 $13 39% 9%
11 335--ELECTRICAL EQUIPMENT; APPLIANCES & COMPONENTS $37.4 $6 19% 13%
12 332--FABRICATED METAL PRODUCTS; NESOI $35.7 $5 18% 17%
13 910--WASTE AND SCRAP $29.6 $8 35% 34%
14 326--PLASTICS & RUBBER PRODUCTS $25.9 $4 20% 14%
15 322--PAPER $23.6 $4 20% 16%
16 212--MINERALS & ORES $17.2 $6 58% 78%
17 211--OIL & GAS $9.1 $2 36% 21%
18 327--NONMETALLIC MINERAL PRODUCTS $9.8 $2 23% 14%
19 920--USED OR SECOND-HAND MERCHANDISE $8.3 $0 4% 29%
20 313--TEXTILES & FABRICS $8.1 $1 22% 22%
Highlighted categories are experiencing above average growth.
Source: US Department of Commerce
David Crace - May 2011
Application• In reviewing the data on the previous slide we see that export growth is
widespread across many of our core industrial categories (transportation, machinery, etc) and in industries tied to commodities like oil, coal, metals, and minerals.
• In the 2011 job recovery, the overall the service sector remains soft. But thanks to export growth, the core hard-goods industries above are generating job growth!
• Which of your accounts are in these industries? Do you have potential customers in your territory in these industries? Find the jobs, sell the workwear!
David Crace - May 2011
U.S. Key Export Markets Exports in 2010 $ Growth in 2010 % Growth
1 Canada $248,194,089,454 $43,536,134,236 21%2 Mexico $163,320,752,355 $34,428,614,710 27%3 China $91,878,263,856 $22,381,585,245 32%4 Japan $60,545,481,743 $9,411,297,542 18%5 United Kingdom $48,496,669,439 $2,793,071,185 6%6 Germany $48,201,242,184 $4,894,983,743 11%7 South Korea $38,843,771,795 $10,231,843,628 36%8 Brazil $35,357,376,959 $9,261,921,619 35%9 Netherlands $34,997,732,191 $2,756,214,535 9%
10 Singapore $29,149,783,256 $6,917,961,280 31%11 France $27,010,086,542 $517,077,192 2%12 Hong Kong $26,569,309,718 $5,518,784,539 26%13 Taiwan $26,027,318,041 $7,541,677,164 41%14 Belgium $25,551,083,176 $3,943,355,983 18%15 Australia $21,803,320,227 $2,204,016,300 11%16 Switzerland $20,691,881,031 $3,187,471,162 18%17 India $19,222,742,837 $2,781,347,351 17%18 Italy $14,191,354,071 $1,923,342,121 16%19 Malaysia $13,981,912,464 $3,578,628,358 34%20 Colombia $12,043,953,868 $2,592,494,457 27%21 United Arab Emirates $11,638,320,469 $(572,542,888) -5%22 Saudi Arabia $11,590,952,234 $798,794,966 7%
Fun Fact: These are top export markets ranked by $ exported in 2010. This list represent 80% of $ exported and 80% of export growth in 2010.
Source: US Department of Commerce
David Crace - May 2011
VF IMAGE
VF Imagewear
545 Marriott Drive
P.O. Box 140995
Nashville, TN 37214-0995
1-800-733-5271
www.vfimagewear.comwww.redkap.com
www.bulwark.comwww.horacesmall.com