understanding viewer tracking
TRANSCRIPT
Given that online attention spans are at an all-time low, the very fact that a web visitor is taking the time to sit down and watch your online video speaks volumes…
NIDEO.TV
10 seconds! That’s how long you have to grab the attention of viewers in a video marketing clip
NIDEO.TV
Thus with basic video analytics, you expect at minimum to find out how well your video is performing with regard to views. Those more seasoned in the use of video may want specific detail. Many questions come to mind, for example… At what point do most viewers drop off? When, where and on what device/browser are viewers watching your videos?
These are important considerations for any business investing in video. However, wouldn’t it first be useful to identify who is watching your videos?
Wouldn’t it first be useful to identify who is watching your videos?
NIDEO.TV
What is viewer tracking
Viewer Tracking is the term we use for IP Address lookups. Quite simply when this feature is activated for a video, Nideo attempts to determine viewer details.
How does viewer tracking work?
Where detailed viewer tracking data is returned, the information provided includes:
- Time and date the video was viewed
- Geographical location
- Company Details – Organisation name, address, contact numbers, number of employees, key industries and website
NIDEO.TV
NOTE!
Where limited tracking data is available (e.g. for mobile or domestic viewers) then provided data is limited to time, date, location and Internet Service Provider.
Typically videos with a B2B audience can expect to achieve detailed tracking returns in the region of 20 – 60%.
NIDEO.TV
Why track your videos?
Given that online attention spans are at an all-time low, the very fact that a web visitor is taking the time to sit down and watch your online video speaks volumes…So why track your videos?
NIDEO.TV
Identify prospects
racking analytics not only lets you know in real time the organisations watching your videos but also provides a timeline giving the number of times they viewed. This shows you those organisations that are engaging and enables marketing and sales to close in.
NIDEO.TV
Market research
Knowing your customers is vital in order to target them effectively. With Viewer Tracking removes the need to trawl through mountains of data in traditional platforms, whilst improving the actual data.
NIDEO.TV
What next?
Each Nideo plan comes with a generous monthly allowance of viewer tracks and additional tracks can be purchased for as little as 0.50p per track.
Get started with Nideo today and begin tracking your videos to enable ROI.
NIDEO.TV
