UNDERSTANDING UNDERSTANDING THE TOURIST AS A THE TOURIST AS A

CONSUMERCONSUMER

FACTORS INFLUENCING FACTORS INFLUENCING TOURIST MOTIVATIONSTOURIST MOTIVATIONS

APPROACHES TO APPROACHES TO TOURIST MOTIVATIONTOURIST MOTIVATION

HEIRARCHY OF NEEDSHEIRARCHY OF NEEDS

PEARCE’S LEISURE PEARCE’S LEISURE LADDER MODELLADDER MODEL

TOURISMTOURISMSEGMENTATIONSEGMENTATION

BEHAVIORIST SEGMENTATIONBEHAVIORIST SEGMENTATION

FACTORS INFLUENCINGFACTORS INFLUENCINGDECISION MAKINGDECISION MAKING