understanding the roi of led lighting - paramont eo · understanding the roi of led lighting...
TRANSCRIPT
There have been major advances in LED
lighting technology over the past few
years; but while these light bulbs (or
lamps) tend to offer many benefits, the
initial investment sometimes doesn’t seem
attractive and people are hesitant to
make the switch from incandescent and
halogen to LED. Therefore, it’s import-
ant to look at the long-term investment
and other factors that go into lighting a
facility. This white paper is designed to
help you calculate the return on invest-
ment (ROI) for a LED lighting project by
accounting for all the factors that go into
quality lighting.
LED LIGHTING CREATES INTENSITY AND UNIFORMITY
Visual quality is about combining visual
comfort with efficiency, which is a person’s
ability to perform tasks involving vision. Visual
comfort is related to the ease of seeing the
task. This part of lighting quality is subjective
because it’s based on perceptions. However,
one of the main reasons why LEDs are good
for lighting quality is because of the intensity
of illumination on the areas of interest and the
uniformity of illumination.
Unlike incandescent lamps, LEDs are
directional in nature and when combined with
a unique optic, LEDs can create a specified
beam spread; so you can create illumination in
specific areas of interest. The phosphor of LEDs
also helps with maintaining color consistency
between options. Color is responsible for
the experience people get from vision. An
incandescent lamp is a simple design with a
tungsten filament, and it produces the same
type of light with the same characteristics. You
can get many types of colors and create many
different experiences with LED lighting.
Look at the Color Rendering Index (CRI),
which is a system derived from visual experi-
ments. To achieve a good CRI, you must use
a high quality phosphor. To see if you are
comparing apples to apples with LED lighting,
1
Understanding the ROI of LED LightingQuality lighting generates revenue and supports the bottom line for organizational success
you need to look at the CRI. Reputable manufacturers want a CRI that
is greater than 80.
To achieve a quality environment of color rendition and quality
light, the R9 value (or saturated red) is an important value to look at
because it’s where LEDs are the weakest. For instance, a negative R9
value is seen in cheaper manufactured LED lamps. It is also important
to note that CRI is different than CCT.
To understand Correlated Color Temperature (CCT) for a lamp,
you need to understand that there can be a number of color
combinations used to create white light. Color is defined by degrees
measured in Kelvin (K). Traditional ranges of CCT within LED lighting
go from 2400K to 5000K. Traditional incandescent and halogen
lamps can only produce at 3000K CCT.
Furthermore, a good LED driver (or the power supply of the lamp)
gives long lamp life. LEDs need to be driven with constant direct cur-
rent (DC) power supply for to achieve their long life. You’ll also want
to invest in an LED lamp that utilizes top tier LED chips, which come
with a higher cost. However, while the array of chips affects the cost
of a LED, it provides stability against electric current variations.
Illumination intensity is typically measured in lux or footcandles,
which measures the luminous flux per unit area. One lux is equal
to one lumen per square meter. While high illumination levels may
increase efficiency, it can also cause discomfort to the user.
There are many factors that go into appropriate illumination levels,
so it’s important to get quality LED lamps to help you meet those levels
and create contentment. Otherwise, it could affect a facility’s worker
performance and guest satisfaction, thus decreasing your ability to
achieve good ROI. For instance, say a hotel doesn’t have good
light quality, it could affect guest loyalty. The same can be true for a
restaurant, because there is actually a correlation with quality lighting
and how it relates to expected food costs.
CALCULATIONS FOR ROI WITH LIGHTING
As you can see, there are many things to consider for gaining ROI
with LED lighting, such as guest satisfaction and worker productivity. If
you want to calculate the ROI for installing LED lamps in your lighting
project, we can start by breaking it down into categories—guest
satisfaction, workforce engagement, maintenance savings and finally
energy savings.
#1 – Guest Satisfaction
The National Business Research Institute indicates that when a
company retains five percent of its customers, profits can increase
by 25 to 125 percent.1 Let’s look at the amount of ROI when there’s
guest loyalty in a hotel.
2
1 Retrieved September 2015 from www.nbrii.com/customer-survey-white-papers/wise-investing-customer-surveys-and-roi
Lines of constant correlated color temperature (CCT)
Kruithof CurveD65
10000
1000
100
10
1000 3000 4000 5000 6000 7000
Color Temperature (Kelvins)
Illum
inan
ce (l
ux)
Appears reddish
Appears bluish
Pleasing
The revenue per year for a guest is $10,764 when booking
a $299 hotel room three times a year. If that guest was a
customer for 10 years, he or she would generate $107,640 in
lifetime revenue. Now imagine if there are referrals, that guest
could generate $10,764 per referral.
#2 – Workforce Engagement
Employee engagement has an economic impact on a facility.
Research conducted by Gallup stated poor management and
disengagement are costing companies money. Employee engagement
is clearly tied to the bottom line of organizational success. According
to the research, employee engagement affects the following2:
• Productivity
• Customer satisfaction
• Attendance
• Turnover
• Safety incidents
Imagine how you can achieve the bottom line by providing an
environment with visual comfort and efficiency. Research shows that
companies with higher than average employee engagement
receive 21 percent more in productivity. Let’s look at the ROI for
employee engagement for a company with 500 employees.
When focusing on workforce engagement, this company saved
$5,017,982.3
#3 – Maintenance and Energy Savings
LED lamps are relatively small, solid and very efficient. LEDs are
known to bring more value because they last longer; they last up
to 10 times longer than compact fluorescents. They are durable
because they don’t have filament and can’t be broken like an
incandescent lamp.
Most importantly though, LEDs are cost effective because of
energy savings and maintenance cost. Because they last longer,
maintenance and labor shouldn’t be an issue. This should be a big
concern for those warehouse lighting projects because replacing a
lamp is no small feat. It can take many workers with cherry pickers
and U-Haul trucks.
LEDs use 87 percent less energy than halogen lamps and have
a 25,000 to 50,000 hour lifespan. Say your facility leaves its lamps
on for 24 hours per day, lamps won’t have to be replaced for almost
six years. The following are items to consider when measuring ROI:
• Amount of hours lights are on each day
• Number of days per week lights are in use
• Number of existing and new fixtures and lamps
• Wattage amount of existing and new lamps
• Current KWh rate
• Estimated cost of yearly maintenance
• Installation cost for lighting
Let’s say you have a hotel with 300 rooms, and you’re consid-
ering taking out the MR16 halogen 50 watt lamp and replacing it
with the 7 watt LED lamp. If the cost per kWh is $.12 and the labor
cost is $.39 per lamp installation, then the total kWh saved would
2 Retrieved September 2015 from http://www.gallup.com/businessjournal/163130/employee-engagement-drives-growth.aspx3 Retrieved September 2015 from www.officevibe.com/employee-engagement-roi
3
ROI – Customer Loyalty
Average customer check/purchase............................ $299.00Visits by customer per year ................................................ 3
REVENUE PER YEAR $10,764.00
Years as Customer............................................................ 10
LIFETIME VALUE OF CUSTOMER $107,640.00
Potential Revenue Generatedby each Customer’s Referral
Referrals to others per year ................................................ 5Average purchase per referral .................................. $299.00Visits per year per referral .................................................. 3
REVENUE PER YEAR PER REFERRAL $10,764.00
Years each referral is a Customer...................................... 10
LIFETIME VALUE of EACH REFERRAL $107,640.00
Total Lifetime Value of Referrals $538,200.00
Company Size 500
Average Salary 50,000
Turnover Rate 25%
Productivity Savings 1,637,500
Absentee Savings 682,292
Turnover Savings 2,053,425
Onboarding Savings 644,766
Total Annual Savings 5,017,982
325 Campus Dr. | Aurora, Ohio 44202 | P: 800-324-1496 | tcpi.com©TCP OCT 2015/56366
TCP®
we know light.™
be 180,806; and that’s if you needed 480
lamps, had a 43 watt reduction and used
those 24 hours a day throughout the year.
As a result, you would get an annual savings
of $22,696 in energy for the hotel.4 See
example at top left.
Another example is when TCP donated
$17,000 worth of LED lamps to Lied Lodge
& Conference Center’s renovation project for
supporting conservation mission, which is to
inspire people to plant, nurture and celebrate
trees. After looking at its previous lighting
system, the lodge and conference center is
expected to save an estimated $25,000
annually in energy consumption.
The donation gave the lodge and
conference center a longer-lasting, energy
efficient light source, because it has reduced
wattages after switching from incandescent
lamps to TCP’s LED A-lamps and LED
decorative lamps. Keep in mind that
efficiency is measured by comparing the
number of lumens per watt. The switch will
not only help the lodge and conference
center to save energy, but it will also save
on overall maintenance costs due to the
long life of the lamps.
If you want to compare the different types
of lamp wattage to lumen, see the chart
below for finding energy efficient lamps.5
As you can see, there are many factors
to consider when installing LED lamps.
Therefore, it should be easy to demonstrate
the ROI just by looking at the type of environ-
ment LEDs create for customers and workers,
the type of savings on an energy bill and
the amount of savings for maintenance and
labor. Each year, as LEDs are dropping in
cost and technology develops, making that
switch from incandescent to LED lamps will
become the obvious choice.
4 Retrieved August 2015 from www.ahla.com/Green.apx ?id=357465 Retrieved August 2015 from cltc.ucdavis.edu/sites/default/files/files/publication/2013-title-24-lighting-for-office-applications-guide-may15.pdf
4
Analyzing Lamp Wattage for Energy Efficiency
NOT EFFICIENT EFFICIENT
Standard Incandescent Halogens CFLs LEDs
WATTS LUMENS WATTS LUMENS WATTS LUMENS WATTS LUMENS
40 450 29 450 10 450 5 450
60 800 43 800 13 800 9 800
75 1100 53 1100 16 1100 13 1100
100 1600 72 1600 20 1600 16 1600
300 Room Hotel MR16
50WHalogens
LED7W
Lamps
REPLACED
with
REPLACEMENT COST & SAVINGS
Cost per kWh .............................. $.12
Labor Cost (per lamp installation) ........ $.39
TOTAL kWh SAVED ................ 180,806
ANNUAL ENERGY SAVINGS .................. $22,696* That’s if you needed 480 lamps, had a 43 watt reduction
and used them 24 hours a day throughout the year.
*
HVAC SAVINGS
OVERALL COST & POTENTIAL ENERGY SAVINGS
kW Reduced ............................ 32.378
Avg kWh Rate (National Average) .... $0.12
kWh Reduced:........................ 183,706
Annual Direct Utility Savings .................... $22,044.72
Annual Total Utility Savings (With HVAC) .... $24,800.30
Annual Maintenance Savings $3,440.72
TOTAL NET SAVINGS .......... $28,241.02
Incandescent Lampsemit 90% of their
energy as heat
= Significant Savings on overall Energy Consumption Costs
LED Lightingutilize thermals for
optimal heat dissipation
vs.