understanding the public policy landscape - … the public policy landscape lessons from a...

Understanding the Public Policy Landscape

Lessons from a Retrospective Evaluation

Veena Pankaj Kat Athanasiades

Innovation Network www.innonet.org

Agenda

Process

1 Setting the Stage

Key Insights

2

3

WHAT I REALLY DO

Agenda

Process

1 Setting the Stage

Key Insights

2

3

AUDIENCES

DECISION MAKERS

OU

TCO

MES

AC

TIO

N

WIL

L A

WA

REN

ESS

PUBLIC INFLUENCERS

Voter Outreach

Public Education Policymaker Education Influencer Education

Political Will Campaigns

Litigation

Media Advocacy

Regulatory Feedback

Public Forums

Champion Development

Model Legislation

Policy Analysis/Research

Demonstration Programs

Community Mobilization

Coalition Building

Community Organizing

Public Will Campaigns

Communications and Messaging

Advocacy Capacity Building

Public Awareness Campaigns

Public Polling

Leadership Development

Framework for Public Policy Advocacy

14 AUDIENCES

DECISION MAKERS

OU

TCO

MES

AC

TIO

N

WIL

L A

WA

REN

ESS

PUBLIC INFLUENCERS

Voter Outreach



Litigation

Media Advocacy

Regulatory Feedback

Public Forums


Model Legislation




Coalition Building






Public Polling


Content area: ___________________________ Grant Amount: __________________________ Grantee Name: __________________________ Grant Number(s): ________________________ Grant Term(s): __________________________

Strategies relevant to this grant(s): Key outcomes areas addressed:

1: Knowledge and Understanding for Action

2: Partnerships

3: Policy Innovation

Strategy framework c/o:

Targets:

INNOVATION NETWORK, INC.

Basic Grantee Information

Grantee Name: Organization X

Grant Amount: $300,000 Topic Area:

☒Area A ☐ Area B ☐ Area C ☐ Area D ☐ Other

Grant Term(s): January 1, 2009-December 31, 2009

If multiple grants, reason for grouping: ☐ Same grant activity (i.e. a renewed or extended grant) ☐ Same topic/approach with related grant activities

Assessment

This grant focuses on a tax coalition, which is comprised of 500 community asset-building organizations and pro bono tax sites across the county. With the funding, Organization X intended to launch a national advocacy campaign to inform policymakers, and do the following to advance its agenda: Build the affiliate base: Significantly increase the number of affiliates involved in the network from around 50 to over 100

Deliverable (2009): In first narrative report, Organization X indicates that # of affiliates reached 114

Create a comprehensive strategic communications plan. Focus on developing messages and eliciting stories to effectively and compellingly disseminate its core messages

Deliverable (2009): Some client stories elicited in 2009, and planned to test a key message at local sites.

Hire communications and political consultants Delayed in 2009. No info on this in 2010.

Redesign the website Deliverable (2010): Redesigned website launched in Feb 2010 with a more robust set of advocacy tools for clients.

Submit quarterly policy briefs and/or publish issue papers and disseminate to elected officials and their staffs and other policymakers

Deliverable (2009): Wrote in-depth policy paper. Distributed paper to field partners and members of Congress on Day of Action Oct 2009. Also released a policy brief on VITA and two position statements. Deliverable (2010): Produced policy brief on refundable tax credits, distributed to partners and Congressional offices. Produced targeted fact sheets with locally-focused information to distribute to members of Congress. Organization X president testified during hearing for

☒Deliverables met ☐ Deliverables not met ☐ General operating support (no specific deliverables)

Basic Grantee Information

Grantee Name: Organization X

Grant Amount: $300,000 Topic Area:

☒Area A ☐ Area B ☐ Area C ☐ Area D ☐ Other

Grant Term(s): January 1, 2009-December 31, 2009

If multiple grants, reason for grouping: ☐ Same grant activity (i.e. a renewed or extended grant) ☐ Same topic/approach with related grant activities

Assessment

This grant focuses on a tax coalition, which is comprised of 500 community asset-building organizations and pro bono tax sites across the county. With the funding, Organization X intended to launch a national advocacy campaign to inform policymakers, and do the following to advance its agenda: Build the affiliate base: Significantly increase the number of affiliates involved in the network from around 50 to over 100

Deliverable (2009): In first narrative report, Organization X indicates that # of affiliates reached 114

Create a comprehensive strategic communications plan. Focus on developing messages and eliciting stories to effectively and compellingly disseminate its core messages

Deliverable (2009): Some client stories elicited in 2009, and planned to test a key message at local sites.

Hire communications and political consultants Delayed in 2009. No info on this in 2010.

Redesign the website Deliverable (2010): Redesigned website launched in Feb 2010 with a more robust set of advocacy tools for clients.

Submit quarterly policy briefs and/or publish issue papers and disseminate to elected officials and their staffs and other policymakers

Deliverable (2009): Wrote in-depth policy paper. Distributed paper to field partners and members of Congress on Day of Action Oct 2009. Also released a policy brief on VITA and two position statements. Deliverable (2010): Produced policy brief on refundable tax credits, distributed to partners and Congressional offices. Produced targeted fact sheets with locally-focused information to distribute to members of Congress. Organization X president testified during hearing for

☒Deliverables met ☐ Deliverables not met ☐ General operating support (no specific deliverables)

Media Advocacy

Public/Influencer Education

Public Education Policymaker Education

17 AUDIENCES

DECISION MAKERS

OU

TCO

MES

AC

TIO

N

WIL

L A

WA

REN

ESS

PUBLIC INFLUENCERS

Voter Outreach



Litigation

Media Advocacy

Regulatory Feedback

Public Forums


Model Legislation




Coalition Building






Public Polling





2: Partnerships



Targets:


Area A Organization X

1/1/09-12/31/09

$300,000 OrgX20090112


AUDIENCES

DECISION MAKERS

OU

TCO

MES

AC

TIO

N

WIL

L A

WA

REN

ESS

PUBLIC INFLUENCERS

Voter Outreach



Litigation

Media Advocacy

Regulatory Feedback

Public Forums


Model Legislation




Coalition Building






Public Polling




2: Partnerships



Targets:


Policymakers Advocates

Area A Organization X

1/1/09-12/31/09

$300,000 OrgX20090112


Influencer Education

Media Advocacy

Model Legislation


Policymaker Education Public Education

Public Forums Ou

tco

me

s

Audiences

AC

TIO

N

WIL

L A

WA

REN

ESS

DECISION MAKERS PUBLIC INFLUENCERS

Organization X


9

Champion Development 15

Coalition Building 21


36

Community Mobilization 18

Community Organizing 10

Demonstration Programs 18

Influencer Education 81

Leadership Development 6

Media Advocacy 36

Model Legislation 29

Policy Analysis/Research 90

Policymaker Education 71

Political Will Campaigns 1


21

Public Education 63

Public Forums 27

Public Polling 22

Public Will Campaigns 3

Regulatory Feedback 14

Voter Outreach 1

Ou

tco

me

s

Audiences

AC

TIO

N

WIL

L A

WA

REN

ESS


All Grants (n = 110)


5




11






Media Advocacy 17






11

Public Education 26

Public Forums 10

Public Polling 6



Voter Outreach 1

Ou

tco

me

s

Audiences

AC

TIO

N

WIL

L A

WA

REN

ESS


Potential Case Study Grantees (n = 38)


6




22






Media Advocacy 22






17

Public Education 43

Public Forums 15

Public Polling 16



Voter Outreach 1

Ou

tco

me

s

Audiences

AC

TIO

N

WIL

L A

WA

REN

ESS


Repeat grantees (n = 75)


4




27






Media Advocacy 31






13

Public Education 44

Public Forums 25

Public Polling 10



Voter Outreach 1

Ou

tco

me

s

Audiences

AC

TIO

N

WIL

L A

WA

REN

ESS


Grantees receiving >$300,000 (n = 69)


7




16






Media Advocacy 15





12

Public Education 30

Public Forums 9

Public Polling 16



Ou

tco

me

s

Audiences

AC

TIO

N

WIL

L A

WA

REN

ESS


Grantees receiving $300,000 (n = 59)

How do you

operationalize

this information?

AUDIENCES

DECISION MAKERS

OU

TCO

MES

AC

TIO

N

WIL

L A

WA

REN

ESS

PUBLIC INFLUENCERS

Voter Outreach



Litigation

Media Advocacy

Regulatory Feedback

Public Forums


Model Legislation




Coalition Building






Public Polling


Framework for Public Policy Advocacy

AUDIENCES

DECISION MAKERS

OU

TCO

MES

AC

TIO

N

WIL

L A

WA

REN

ESS

PUBLIC INFLUENCERS

Media Tracking

AUDIENCES

DECISION MAKERS

OU

TCO

MES

AC

TIO

N

WIL

L A

WA

REN

ESS

PUBLIC INFLUENCERS

Legislative Assessment

Checklist

AUDIENCES

DECISION MAKERS

OU

TCO

MES

AC

TIO

N

WIL

L A

WA

REN

ESS

PUBLIC INFLUENCERS

Bellwether Interviews

AUDIENCES

DECISION MAKERS

OU

TCO

MES

AC

TIO

N

WIL

L A

WA

REN

ESS

PUBLIC INFLUENCERS

Peer Perception Interviews

AUDIENCES

DECISION MAKERS

OU

TCO

MES

AC

TIO

N

WIL

L A

WA

REN

ESS

PUBLIC INFLUENCERS

Context Mapping

AUDIENCES

DECISION MAKERS

OU

TCO

MES

AC

TIO

N

WIL

L A

WA

REN

ESS

PUBLIC INFLUENCERS

Advocacy Timeline

AUDIENCES

DECISION MAKERS

OU

TCO

MES

AC

TIO

N

WIL

L A

WA

REN

ESS

PUBLIC INFLUENCERS

Strategy Module Protocol

AUDIENCES

DECISION MAKERS

OU

TCO

MES

AC

TIO

N

WIL

L A

WA

REN

ESS

PUBLIC INFLUENCERS

Process Tracing

AUDIENCES

DECISION MAKERS

OU

TCO

MES

AC

TIO

N

WIL

L A

WA

REN

ESS

PUBLIC INFLUENCERS


Checklist


Media Tracking


Context Mapping

Advocacy Timeline Strategy Module Protocol Process Tracing

Public Awareness/ Education

General Policy

Analysis & Research

Policymaker Education


Advocacy Capacity Building Media

Campaign

Governmental Forums


Coalition Building

Legislation Assistance

Summary/ Wrap up

Strategy Module Protocol

Media Campaign

Media Campaign

Did your organization specifically target the media in your outreach?

Media Campaign

Did your organization specifically target the media in your outreach? Which types of media outlets were you targeting?

Media Campaign

Did your organization specifically target the media in your outreach? Which types of media outlets were you targeting? To what extent did your efforts enhance visibility of your issue?

Agenda

Process

1 Setting the Stage

Key Insights

2

3

http://www.flickr.com/x/t/0090009/photos/mdpettitt/4809326421/

Landscape

http://www.flickr.com/x/t/0090009/photos/mdpettitt/4809326421/ http://www.flickr.com/x/t/0099009/photos/dangwynne/9342745130/

Sub-group strategies

http://www.flickr.com/x/t/0099009/photos/dangwynne/9342745130/ http://www.flickr.com/x/t/0090009/photos/mdpettitt/4809326421/ http://www.flickr.com/x/t/0099009/photos/rutgersmit/38040046/

Strategies of each grantee

AUDIENCES

DECISION MAKERS

OU

TCO

MES

AC

TIO

N

WIL

L A

WA

REN

ESS

PUBLIC INFLUENCERS


Checklist


Media Tracking


Context Mapping

Advocacy Timeline Strategy Module Protocol Process Tracing

Veena Pankaj Director [email protected]

Kat Athanasiades Associate [email protected]

Thank You! Innovation Network

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