understanding millennial kitchen & bath consumers

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Understanding Millennial Kitchen & Bath Consumers

Upload: national-kitchen-and-bath-association

Post on 14-Jan-2017

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Page 1: Understanding Millennial Kitchen & Bath Consumers

UnderstandingMillennial Kitchen &

Bath Consumers

Page 2: Understanding Millennial Kitchen & Bath Consumers

OverviewUnderstand millennial shopping and purchase behavior for the kitchen and bath product category.

Page 3: Understanding Millennial Kitchen & Bath Consumers

OverviewRespondents ranged in age from 18 – 68+, with a focus on millennials.

Page 4: Understanding Millennial Kitchen & Bath Consumers

Average amount spent for kitchen remodels was $19,155, with emerging millennials (age 18-37) spending most ($22,508.)

Kitchen Remodeling

Page 5: Understanding Millennial Kitchen & Bath Consumers

Bathroom RemodelingAverage amount spent for bathroom remodels was $11,364, with emerging millennials (age 18-37) spending most $16,421).

80%of remodels

were for Master Bath

Page 6: Understanding Millennial Kitchen & Bath Consumers

Top Information Needs• Price• Customer Reviews• Product Specifications• Product Recommendations

Top Information Sources• Internet• Friends/Family (higher among millennials)• Store Associates

Top Product Selection Drivers (unaided)• Price• Quality Product• Design/Style• Appearance

Kitchen & Bath

Page 7: Understanding Millennial Kitchen & Bath Consumers

This full report includes:

• Detailed findings on kitchen and bath remodels, including information sources, primary retailers, top design styles, and more.

• Breakdown of key selection drivers, shopping and purchasing behaviors, design/style preferences, and more.

Our reports are $99 for members,$499 for non-members.

NKBA research provides the insights you need to be successful in the kitchen and bath industry.

Access this and other NKBA research reports here: nkba.org/research

Industry Intelligence