understanding instagram
TRANSCRIPT
Understanding InstagramSocial Media for FashionOctober 31, 2013
150 million users
16 billion photos shared | 55 million photos daily | 1 billion daily likes
Instagram registers 25x higher engagement than any other social platform.
Online photo and video sharing channel
Visual StorytellingBrand Association
Instagram and
fashion brands
are a perfect
match for each other
#VogueInstaFashion:
Vogue’s First Instagram Photo Shoot
8 Ways to use Instagram as a marketing tool
1/ Build your brand
This could involve posting images of staff, the company’s offices, pets, or cityscapes – basically anything that you want the brand image to be associated with.
2/ Shout about your products
Nobody wants to follow a brand that just posts boring stock images of its own products, but there are ways of being creative with product images that will keep people entertained.
“one of our team members took her beau to the west coast this week. can you guess where? #meandmybeau”
3/ Launch Competitions
Competitions are a common way of starting conversations with users and driving up follower numbers.
4/ A Look Behind the Scenes
It acts as a reward for your followers’ interest in the brand and helps to build customer loyalty.
5/ Brag About Celeb Fans
If your brand is lucky enough to have celebrity fans then why not make the most of them?
Useful Supporting Apps
Regram
6/ #Hashtag
People can use them to search for interesting content.
Useful Supporting Apps
Tagstagram
7/ Link it to Foursquare
This only really works for businesses with brick-and-mortar locations, but it’s a great way of injecting some interest into your foursquare listing and hopefully attracting more customers.
8/ Celebrate your Followers
Sharing user-generated content is a great way to reward followers and help to increase brand affinity.
COMING SOON / Sponsored Ads
3 ways to convert Instagram followers to customers
1/ Make your Instagram followers a part of your inner circle
Tease out exclusive offers on your Instagram feed that can be redeemed online and in stores.
2/ Turn your store into a hotspot
Think of it as your Field of Dreams approach: If you build it up, they will come.
3/ Follow your fans lead
Showcase influential customers wearing your pieces — which, in turn, the fashionistas often
regram to their followers.
Instagram stats
10 Tips for Fashion on Instagram
10 Tips for Fashion on Instagram
1/ Stay true to your brand values
2/ Think of your Instagram feed as a natural extension of your existing online presence3/ Appeal to your fans’ desire to be a part of your world
4/ Don’t be afraid of a little shameless self-promotion
5/ Engage by showcasing a little personality6/ Variety is the spice of life, so mix product images with backstage pics
7/ Utilise a branded hashtag to encourage social sharing
8/ Repost images followers have shared that evangelise your brand, to demonstrate engagement
9/ Engage in conversation via comments when you can
10/ Be discerning – not everything can be suitably summed up in a single image
Taking Photos for Instagram
Please Don’t.
Yes.
Product Shots
Get the right perspective/angle
If you’re mouth is not watering, it’s a bad picture
Useful Supporting Apps
Interesting Fact:Normal or #nofilter is by far the most popular filter, but it is not the most effective.
Instagram Video
Sharing 15 second brand moments
Your Turn
Thank you