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Google Analyticswww.google.com/analytics/

Ann Treacy broadband.mnrem.com

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

Google Analytics (GA) is a free service offered by Google that

generates detailed statistics about the visitors to a website.

Google Analytics hit the scene in 2005.

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

Advantages of Google Analytics• Free• Easy to use• High level dashboard• Detailed reports

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Disadvantages of Google Analytics• Doesn’t track everyone– Visitors needs to accept cookies & JavaScript– Not tracking spiders

• Limiting info provided– Searchers can turn off tracking– Limitations may increase

• Need to have Google AccountBut again free and easy!

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How to Set Up:• www.google.com/analytics

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Set up Website

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Add Code to Your Site

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“Home”

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Dates• Choose dates

to view• Compare to past

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Compare Dates

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Home - Email

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Email• Have stats

emailed toyou (orothers) on a regularbasis

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Home - Visits

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Visits

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• Audience – How many? Location? Duration of visit? New, returning, bounce? Device?

• Advertising - Tracking success of AdWords• Traffic Sources – Where does the traffic come

from? SEO? Ads? Links?• Content – Which pages are working? • Conversions – Are visitors doing what you

want them to do?

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Visits

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Audience

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Mobile Traffic

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More Details (Second Dimension)

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Visitor Flow

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Audience• How many visitors?• Any campaigns rewarded with more traffic?• Where are they located?• Are they mobile?• New people, returns or bounces?

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Traffic Sources

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Referrals (Links from other sites)

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SEO Note: This info is becoming limited!

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Traffic Source• Are our ads leading to visits?• Which links bring us traffic?• What terms do people use to find us?• Are social media efforts paying off?

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Content Overview

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On Page Analytics

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Content• What pages are entry?• Where do people exit?• What pages are most/least popular?• Where do people link?

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Setting Up Goals

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Goals

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For the FutureFilters, Funnels, E-Commerce…

For today – 1. Get GA set up2. Email stats monthly3. Look at them!

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

QUESTIONS?If you have an interest in further training on in your area, please let us know.Session will be posted online: http://www.mnrem.com/blog/