understanding business markets and environment
TRANSCRIPT
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7/28/2019 Understanding Business Markets and Environment
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Uklerstnklmko @usmkess Gnraets
nkl Ekvmrikgekt
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7/28/2019 Understanding Business Markets and Environment
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Hfnpter ^uestmiks
• _fi nre tfe `usmkess hustigers9
• Fiw nre mklustrmnc priluhts hcnssmjmel9
•
_fnt nre tfe gnraetmko mgpcmhntmiks jir lmjjerekttypes ij hustigers nkl priluhts9
• _fnt nre tfe `usmkess hustigers” purhfnsmko
irmektntmiks nkl prnhtmhes9
• _fnt nre tfe lmjjerekt types ij ekvmrikgekt9
• Fiw ti gnknoe exterknc ekvmrikgekt9
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\ypes ij @usmkess Hustigers
• Higgerhmnc ekterprmses &Rrmvnte Xehtir jmrgs-
‘ Mklustrmnc lmstrm`utirs
‘ Irmomknc equmpgekt gnkujnhturers &IEGs-
‘ Users
• Oiverkgekt hustigers
• Mkstmtutmiknc hustigers
•Hiiperntmve sihmetmes
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7/28/2019 Understanding Business Markets and Environment
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Hcnssmjmhntmik ij Mklustrmnc Rriluhts nkl
Xervmhes
• Gntermncs nkl pnrts
• Hnpmtnc mtegs
• Xuppcmers nkl servmhes
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Gntermncs nkl pnrts4 tfese oiils ekter tfe jmknc priluht
lmrehtcy+
•
Pnw gntermncs ‘ @nsmh priluhts cmae mrik ire# hrule imc# jmsf# jrumts#veoetn`ces+
• Gnkujnhturel gntermncs ‘ Nhmls# juec imc# steec# hfegmhncs
• Higpikekt pnrts ‘ \fese nre segm'jmkmsfel pnrts cmae `enrmkos# \Z
tu`es# onuoes# sgncc gitirs# `nttermes# tyres
• Xu`nsseg`cmes ‘ \fese nre segm'jmkmsfel oiils cmae exfnust pmpe
mk gitirhyhce+
Hnpmtnc mtegs4 tfese oiils nre usel mk priluhtmik prihess+
• Cmoft equmpgekt ir nhhessirmes ‘ Fnkl tiics# lmes# dmos# higputer
tergmkncs
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Xuppcmes nkl servmhes4 tfese oiils)servmhes suppirt tfe
iperntmiks+• Xuppcmes ‘ \fese nre iperntmko nkl gnmkteknkhe suppcmes cmae
jnstekers# juecs# pnhanomko gntermncs# cu`rmhnkts# pnmkts#
ecehtrmhnc mtegs+
•
Xervmhes ‘ Ceonc# nulmtmko# nlvertmsmko# hiurmer# gnraetmkoresenrhf+
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Gnraetmko Mgpcmhntmiks jir Lmjjerekt
Rriluhts nkl Hustigers
• Gntermncs nkl pnrts wfek sicl# seccmko ms gistcy like
lmrehtcy jrig n seccer ti n `uyer ironkmzntmik+ Rersiknc
hiktnht# priluht cenjcets)`rihfures fecp nk mklustrmnc
gnraeter mk higgukmhntmko priluht ir itfer mkjirgntmik+
Mk hnse ij stnklnrl priluhts# tfe jnhtirs wfmhf mkjcuekhe
`uymko lehmsmiks# wmtf lmjjermko sfnres ij `usmkess jir
vnrmius suppcmers# nre priluht quncmty nkl perjirgnkhe#
lecmvery lepekln`mcmty# prmhe# pnygekt tergs# hustiger
servmhe# nkl hustiger rnppirt+
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• Xeccmko ij Hnpmtnc mtegs# hiksmstmko ij fenvy gnhfmkery
nkl hikstruhtmik ij jnhtirmes nkl ijjmhe `umclmkos# ms ijtek
like `y persiknc seccmko wmtf exteksmve mkternhtmiks#mkvicvmko tip exehutmves mk `itf `uymko nkl seccmko
ironkmzntmiks+
• Xuppcmes nkl servmhes ijtek sicl ti `usmkess hustigers
lmrehtcy+
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Rurhfnsmko Irmektntmiks ij @usmkess
Hustigers
• @uymko irmektntmik ‘ Fere tfe purhfnsmko jmrg fns n
knrriw nkl sfirt'terg jihus+ \fe `uyers# mk tfese jmrgs#
jicciw tfe prnhtmhes cmae
‘
Ciwest prmhe4 quncmty nkl nvnmcn`mcmty nre hiksmlerel nsquncmjmers jir n suppcmer ti `e hiksmlerel+ \fe `uymko jmrgs
mkvmte sfirt'cmstel suppcmers jir keoitmntmiks+
‘ Onmk piwer4 higgilmjmhntmik nkl guctmsiurhmko
‘ Pmsa4 @uyers nviml rmsa+ \fe tnhtmhs usel nre &n- jicciw tfestnklnrl purhfnse prihelure estn`cmsfel `y tfe higpnky
nkl &`- lepekl ik tfe suppcmers wfi fnve privel tfemr
perjirgnkhe mk tfe pnst+
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7/28/2019 Understanding Business Markets and Environment
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• Rrihuregekt irmektntmik ‘ tfe purhfnsmko jmrg fns n
strnteomh jihus nkl ms prinhtmve+ \fe mkjcuekhe ms gire wmtf
mkteorntmik wmtf itfer nhtmvmtmes nkl tfe `uyers seea `itf
quncmty mgprivegekts nkl hist reluhtmiks+ \fe higpnkynlipts tfe jicciwmko prnhtmhes4
‘ Hiccn`irntmve Pecntmiksfmp wmtf Gndir Xuppcmers4 \fe hustiger
nkl suppcmer fnve mkter'jmrg tengs wfi mgpcegekt –dust'mk'
tmge‗ lecmvery shfelucmko nkl quncmty nssurnkhe ti nttnmk zerilejehts cevec+ \fey use –mkteorntmve keoitmntmik‗ tfnt mkhcules
jihusmko ik higgik mkterests nkl oincs# gmkmgmzmko
lmjjerekhes# exhfnkomko mkjirgntmik# nkl seeamko sicutmiks ti
geet tfe oincs nkl mkterests+
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• Xuppcy hfnmk gnknoegekt irmektntmik ‘ Mt mkhcules
hiirlmkntmik * mkteorntmik ij purhfnsmko jukhtmik wmtf
itfer jukhtmiks wmtfmk tfe higpnky * ncsi wmtf itfer
ironkmzntmiks mk tfe vncue hfnmk+ Mt prmgnrmcy jihuses ik fiwti mgprive tfe vncue hfnmk jrig tfe rnw gntermncs ti ekl
users+ \fms irmektntmik fns 8 purhfnsmko pfmcisipfmes4
‘ Lecmver vncue ti Ekl users
‘ Iutsiurhe Kik'hire Nhtmvmtmes4 \fe tip gnknoegekt
mlektmjmes tfe hire higpetekhmes ij tfe higpnky# tfere`y#
oriupmko mts priluhts * servmhes mkti strnteomh * kik'strnteomh
systegs * su`systegs+ \fe jmrgs wiucl tfek iutsiurhe tfise
systegs ir su`systegs tfnt fnve `ehige kik'higpetmtmve#nre kikstrnteomh# mkvicve gnture tehfkiciomes * fnve gnky
quncmjmel suppcmers+
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Rurhfnsmko Rrnhtmhes ij @usmkess Hustigers
Mk higgerhmnc Ekterprmses
• Mkvicvegekt ij vnrmius lepnrtgekts cmae priluhtmik#
gntermncs# quncmty# jmknkhe)hist nhhiuktnkt# ekomkeermko nkl
sekmir gnknoegekt exehutmves+
• Gntermncs)Rurhfnse gnknoers nre prijessmikncs wfi nre
akiwceloen`ce n`iut prmhe trekls# higgerhmnc gntters# nkl
keoitmntmko samccs+
• Gndir tnsas perjirgel
>+ Mlektmjy# keoitmnte# Xeceht suppcmers+
0+ Eksure purhfnse i`dehtmves nkl ejjmhmekhy+
8+ Oiil recntmiksfmp wmtf suppcmers+
<+ Estn`cmsf prihelure nkl lihugektntmik+
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Rurhfnsmko mk Oiverkgekt Ironkmzntmiks\fere nre gnky hekters wfere stnte * hektrnc oivt+ukmts `uy n
vnrmety ij priluhts+ LOX*L &Lmrehtirnte Oekernc ij Xuppcmes * Lmspisncs- ms nk noekhy wfmhf jmkncmzes tfe
rukkmko hiktrnhts jir vnrmius stnklnrl priluhts ik `efncj
ij tfe Hektrnc Oivt+
•
Estn`cmsf purhfnse prihelure+ Oet tfe knge ij tfehigpnky * priluhts reomsterel wmtf tfe oiverkgekt ukmts+
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•
Rurhfnsmko tfriuof Higpetmtmve @mllmko ) \eklers>+ Hcisel ) sencel teklers
0+ Ipek ) cmgmtel teklers4 \fms getfil ms usunccy nliptel
wfek tfe oivt+ ironkmzntmiks requmre kik'stnklnrl ir
higpcex tehfkmhnc priluhts nkl servmhes+
8+ Peverse @mllmko4 \fe ̀ uyers set tfe fmofest pissm`ce
`mllmko prmhe# `eyikl wfmhf tfe ijjers wmcc kit `e
nhheptel+ Enhf suppcmer ms ekhiurnoel ti ijjer mts prmhe
`eciw tfe set prmhe mklmhntel `y tfe `uyer+ \fe ciwest
prmhe `mller oet tfe irler# wmtfiut higprigmsmko ik
quncmty ij priluht nkl servmhe+
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• Itfer Oiverkgekt hiktrnhts4 \fere nre oekernccy twi
types ij hiktrnhts ukler tfe hnteoiry+
m+ Jmxel'prmhe hiktrnhts ‘ n jmrg prmhe ms noreel wmtfiut nkyvnrmntmik mk tfe prmhe# wfek keoitmntmik ms hikhculel
`etweek oivt+ hustiger * tfe suppcmer jmrg+
Lmsnlvnktnoe ms mj tfe hists ij rnw gntermnc * itfer
priluhtmik mkputs oies up su`stnktmnccy lurmko tfehiktrnht permil# mt gny resuct mk ciss ti tfe suppcmer+
mm+ Hist'remg`ursegekt hiktrnht ‘ tfe suppcmer jmrgs nre
remg`ursel jir ncciwn`ce hists tfnt nre mkhurrel mk
perjirgmko tfe hiktrnht+
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Rurhfnsmko mk Mkstmtutmiks nkl
Hiiperntmve Xihmetmes
• Oiverkgekt mkstmtutes jicciw oiverkgekt
prihess+
• Ijtek prmvnte sehtir mkstmtutes jicciw higgerhmnc
ekterprmse”s `uymko prihess+
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Gnknomko Exterknc Ekvmrikgekt
• Jmrst# hiktmkuiuscy hicceht nkl gikmtir recevnkt
mkjirgntmik ik exterknc ekvmrikgekt+
• Mlektmjy hfnkoes mk ippirtukmtmes nkl tfrents
• Gnknoe prinhtmvecy# usmko strnteomes4
>-Mklepeklekt
0-Hiiperntmve
8-Xtrnteomh pcnkkmko