understand why and how the african continent’s economy is ... · on the strategy and values of...

Understand why and how the African continent’s economy is taking off, focus

on the strategy and values of those making Africa what it is today and

building the Africa of tomorrow.

2015-2016 MEDIA KIT

Forbes Afrique magazine uses studies, profiles, rankings, analyses, and examples to explain Africa’s economic development. Built on an unwavering Pan-African vision and on a resolute world outlook, Forbes Afrique sets

itself as a clear and distinct voice in French-speaking Africa’s innovative and entrepreneurial sphere. Forbes Afrique magazine firmly believes in the power of example and looks to highlight profiles of dynamic entrepreneurs who are leading the way in sectors that succeed and create jobs, and that contribute to inclusive growth. Following in the footsteps of its big brother in the US, this magazine also ranks, evaluates, measures, and assesses the wealth and influence of those with and in power, the chances of success for start-up initiatives, as well as the talents within a rising generation that is looking to accelerate Africa’s economic

lift off. Forbes Afrique magazine is for all those who have a share in the continent and specifically for the African elite, (senior executives, entrepreneurs, politicians…), as well as all those who are working towards taking leadership roles. 50,000 print copies are distributed every month throughout a strategic distribution network focusing on the target client base. A digital version is also sent to an additional 10,000 certified addresses.Both partners and advertisers can take advantage of optimal exposure via a combination of a highly refined database, a cross-media strategy, participation at the annual Forbes Afrique forum, held every year in Congo-Brazzaville, and an ever-growing digital presence. Forbes Afrique is distributed across the continent including Benin, Burkina Faso, Burundi, Cameroon, the Central African Republic, Chad, Congo-Brazzaville, the Democratic Republic of the Congo, Djibouti, Gabon, Guinea, Ivory Coast, Madagascar, Mali, Mauritania, Mauritius, Niger, Togo, Rwanda, and Senegal, as well as in Europe (Belgium, France, and Switzerland). Forbes Afrique offers specialists in the African market unique access to key economic information for a continent that currently has the highest growth rate in the world.

Forbes Afrique is a monthly economics publication distributed throughout French-speaking Africa as well as in France, Belgium, and Switzerland.

MÉDIA KITMISSION STATEMENT

F.AFRIQUE MÉDIA SAS- €2,000,000- HEADQUARTERS: 18 AV. FRANKLIN ROOSEVELT- 75008 PARIS – FRANCE -752041582 RCS PARIS – TVA FR 1275 2041 582

www.forbesafrique.com

MÉDIA KITOUR FOCUS & READERSHIP

An influential readership of senior executives and decision makers

A readership of experienced investors and well-seasoned affluent travellers.

40%NICT sector acquisitions

35%Financial services sector

acquisitions

68%Owner/Partner/Senior

Executive**

21%EO/President/Director

70%Overall corporate

acquisitions

US$1,380,646Spent on business acquisitions

84% MALE

US$1.3 bn NET WORTH

US$192,058 REVENUES

48 YEARS OF

AGE

33%Senior Manager*

BUSINESS SECTORS OCCUPATION

* Including: CEO, president/chairman, CFO, COO, CIO/CTO, CMO, other Chief Officers** Including: CEO, president/chairman, CFO, COO, CIO/CTO, CMO, other Chief Officers, Executive/Senior vice president, GM, MD

Source: Business Elite/BE 2011: IPSOS MediaCT, Business Elite (BE) survey assessing media consumption and international senior executives’ professional and personal profiles.

businesses with international operations

personally involved in international

business operations

50%51%

SEASONED TRAVELLERS

43% 26% 25% 28% 38% 26%20% 27% 69% 26%

DISCERNING CONSUMERS

EXPERIENCED INVESTORS


MORE THAN 3 INVESTMENTS

PRIVATE BANKS

MAJOR OR EXCLUSIVE NAME BANKS

REVENUE GENERATING PROPERTY

WATCH WORTH >

$5,444

HIGH-END CLOTHING AND ACCESSORIES

FINE WINES/CHAMPAGNE/FINE LIQUEURS

VACATIONS > $3266

AVERAGE NUMBER OF HOTEL NIGHTS 20%

TRAVELLING FIRST OR BUSINESS CLASS


MÉDIA KITPUBLICATION DATES & RATES


Editorial schedule 201610 issues per year plus one special edition

Print Advertising Rates

ISSUE PRINT CLOSE DATE RELEASE DATEDec 2015/Jan 2016 Oct 25 2015 Dec 01 20152016February December 28 2015 February 2016March January 25 2016 March 2016April February 25 2016 April 2016May March 25 2016 May 2016June April 25 2016 June 2016July/August May 25 2016 July 2016September July 25 2016 September 2016October August 25 2016 October 2016November September 26 2016 November 2016December 2016/January 2017 October 25 2016 December 2016

DOUBLE PAGE FRONT COVER: $32.664

SINGLE PAGE REGULAR: $13.065

INSIDE FRONT COVER: $30.486

DOUBLE PAGE SPREAD REGULAR: $25.042

INSIDE BACK COVER: $21.776

HALF PAGE: $7.622

BACK COVER: $38.108

SALES Contact: Mathilde LafargeMarketing Director and Key Accounts Manager+33 (0)1 84 79 06 44 • [email protected]


PDF Format 286 mm

Trim format

266 mm

MÉDIA KITTECHNICAL SPECIFICATIONS

FILE SUBMISSION REQUIREMENTS & RECOMMENDATIONS-High resolution PDF - for four-color printing-PDF Version 1.3-Provide one PDF file per page (provide two files for double spread page)-Files must include a 5 mm bleed on all sides-Pages must have a 10 mm border on all sides(provide the file in 223 mm x 286 mm format = 203 mm x 266 mm plus a 10 mm border on all sides).See the page layout schema below -PDF files must contain crop marks-Maximum total ink coverage:300%-We recommend that black full tone areas are enriched with 40% cyan

TEXT AND HAIRLINES-No text or typographic elements less than 5 mm from the trim line.-Minimum body size for single color text is 5 pt.-Text or background with two colors or more must be a minimum of 8.5pt bold body and sans serif to ensure good quality print.-Single color hairline thickness (or single color background) must be a minimum of 0.20mm (approx. 0.4 pt).-Hairlines with two or more colors (or backgrounds with two or more colors) must be a minimum of 0.40mm (approx. 0.8 pt).

Available in print and digital versions.Four-color printing process + high gloss UV varnish on inside cover.Trimmed size: 203 x 266 mm.Binding: perfect bound – Weight: 290 g.Number of pages: 100.

Page must be centered with a 10 mm border on all sides beyond the trim

5 mm bleed on all borders

5 mm inside trim contains no typographic elements

5 mm5 mm

10 mm

Trim format 203 mmPDF format 223 mm

PAGE LAYOUTS

PAGE SIZES

PROOFSFor the best color output we recommend providing a color proof from the file provided for printing as well as a control bar and a profile for offset printing

HALF PAGEWidth: 6.85 inches

(174 mm)Height: 4.72 inches

(120 mm)

FULL PAGEWidth: 7.99 inches


(266 mm)

DOUBLE PAGE SPREADWidth: 16.10 inches


(266 mm)

F.AFRIQUE MÉDIA SAS- €2,000,000- HEADQUARTERS: 18 AV. FRANKLIN ROOSEVELT- 75008 PARIS – FRANCE -752041582 RCS PARIS – TVA FR 1275 2041 582www.forbesafrique.com


10 issues per year plus one special edition

Forbes Afrique Subscriptions

DIGITALVERSION

$33

PAPER VERSION* + DIGITAL

$89

*PRICE IN METROPOLITAN FRANCE

You can find us on www.forbesafrique.com

PAPER VERSION

$65

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