understand how to deliver an intelligent, digital travel ...€¦ · intelligent, digital travel...
TRANSCRIPT
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UNDERSTAND HOW TO DELIVER AN
INTELLIGENT, DIGITAL TRAVEL RETAIL
EXPERIENCE
Travel Distribution Summit Europe 2013
Paulo Salvador
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500+ WORLD CLASS
HOTELS
WORLDHOTELS
GLOBAL FOOTPRINT
In 65+ countries
and 250+ destinations
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WHAT SETS US APART
STANDARDS
DON’T HAVE TO MEAN
STANDARDISATION
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The hospitality trends towards a travel
experience…
White Gloves and Crystals
X
time saving, free and instant connectivity, Skype phone rates
Marketing: past
and today
Technology: past
and today
PMS, CRS, CRM, RM, POS, SFA
X
interconnectivity
Demographics: Gender, age, income,
X
Psychographics and Behavior: low cost carrier and champagne
Luxury: past
and today
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Clear Product Definition
Clear Distribution Strategy
How to deliver experience today ?
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Clear
Distribution
Strategy
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0% 4%
23%
7%
17% 15% 17% 18%
83% 82%
61%
75%
0%
25%
50%
75%
100%
AMSTERDAM NEW YORK LONDON CHICAGO
% of Hotels in Parity % of Hotels Cheaper on Brand Sites % of Hotels Cheaper on OTA Sites
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Clear Distribution Strategy
an integrated website approach
a quick, efficient and centralised pricing
strategy
a strategy to avoid OTA dependency
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Nobody can survive alone
Travel Distribution Summit Europe 2013 Paulo Salvador
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UNDERSTAND HOW TO DELIVER AN
INTELLIGENT, DIGITAL TRAVEL RETAIL
EXPERIENCE
Travel Distribution Summit Europe 2013
Paulo Salvador