understand a-z alphabet of seo
TRANSCRIPT
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Understand
A-Z of
SEO
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A motion-blog by
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Anchor Text, a clickable text in a hyperlink.
Should be keyword rich.
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Back Links, an incoming link to your website
from another website. It’s always better to
have high quality links.
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Crawler Friendly, make your site crawler
friendly so that they can scan websites to
provide up to date data to search engines.
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Deep Linking, is a practice of building links
with inner pages/blog posts as opposed to a
website’s home page.
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External Links, links that lead to a website on
a different domain. Especially good when it’s
high authority website.
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Feed, An automatically updated resource that
shows the latest content from a website.
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Google Search Console, a free tool provided
by Google to monitor overall health of your
website.
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Heading Tags, there are 6 different types of
heading tags from H1 to H6 used to briefly
describe the content of your website.
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Impression, The amount of times your web
page appears in search results is called
impressions.
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JavaScript, JS is a scripting language, that’s
used to add dynamic features if embedded in
HTML.
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Keyword, a word or phrase that user writes in
search engine, should be mentioned on the
website but not too often.
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Link Building, process of creating incoming
links to your website to increase its authority
and search rankings.
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Meta Descriptions, an attribute of Meta tags, is
a concise explanation of the content of a web
page.
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Niche, is used to specify category or a subset
of market related to your products/services.
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Organic Search Results, Search results which
are unpaid and organized by relevancy are
organic/natural search results.
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Penalty, a negative impact on a website’s rank
in search engines for doing spamming or using
manipulating methods.
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Quality Over Quantity, whether it’s about
building links or writing content quality is
always more important than quantity.
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Robot.txt, is a file used to tell search engine
spiders that which web page of your website
should be crawled and which should not be.
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Social Sharing, social media sites have an
indirect but a positive ranking impact on a
website as they drive relevant traffic.
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Trust Rank, a search relevancy algorithm that
gives more weight to links coming from
relevant and trusted websites.
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Unique Content, Interesting, up to date and
unique content is important for frequent
indexing of a website.
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Visitors, Number of users who come to your
website and proceed to browse it.
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WordPress, easy to use open source CMS
platform with thousands of customizable
themes and plug-in.
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XML Sitemap, sitemap is a map of your
website that informs search engines as to what
pages on a website are available for crawling.
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YouTube, The 2nd largest search engine that
can drive massive traffic by doing video SEO
there.
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Zopim Chat, It’s a chat widget that lets you
monitor and chat with your website visitors in
real time.
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