undergraduate degree courses marketing, advertising...

Marketing, Advertising andPublic Relations 2013 EntryMany of these courses have been approved and accredited by the Chartered Institute ofMarketing (CIM) and count towards 50% of the CIM Professional Diploma in Marketing.

Faculty of Business and Law

Business Schoolwww.business.mmu.ac.uk/ug/modb

Undergraduate degree courses

The Chartered Institute of Marketing

Wealth of experience,depth of expertiseThere are over 350 staff in the Business Schooland, as part of the Faculty of Business and Law,we have strong links with 75 staff in ManchesterLaw School. Alongside their teaching duties, ouracademic staff undertake research, contribute toprofessional associations and maintain closeprofessional links with employers. This ensuresthat your studies are informed by the latestresearch and we work with you to develop theskills employers expect to the industry standardsthey trust.

Working with UK andinternational employersWe design and deliver bespoke training andmanagement development programmes foremployers such as McDonald’s, Tesco, Booths,Halfords and Asda (George). For McCannManchester, one of the UK’s largest and mostsuccessful integrated marketing communicationsagencies, we developed and accredited their in-house training programme and their employeescan now achieve a Postgraduate Certificate inIntegrated Marketing Communications.

International partnershipsAdvertising, marketing, public relations and retailare global industries and developing yourunderstanding of cross-cultural communication isvery important. We have active links with over 27partner institutions (14 in Europe and 13 inAustralia, China the USA) and there areopportunities for you to spend a year studying orworking abroad. This enables you to experiencewhat it is like to live in another country and seehow people respond to advertising campaigns,brand messages and different retail environments.

Professional accreditationand recognitionMany of our degree courses are accredited orapproved by professional organisations. Thisindependent endorsement reflects the work-focused nature of the course and the practicalskills that are integrated into your studies. It canalso provide you with additional industry-specificresources. For example we are a PublicRelations Consultants Association (PRCA)Partner University. Our students can tap into acomprehensive range of free benefits, includingunlimited access to PRCA online trainingcourses, best practice tools and informationabout current work placements and graduatetraining scheme opportunities.

Dr Dave Chaffey is recognised as one of the 50 marketing ‘gurus’worldwide and advises companies on digital marketing. His clientsinclude Barclaycard, HSBC,Mercedes-Benz and Nokia. He is anHonorary Practitioner in DigitalMarketing for the Faculty.

Marketing, Advertising and Public Relations

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Manchester is a vibrant city with a dynamiccommunications and media community and a strongretail sector. We are ideally placed to help you developyour career in these innovative sectors.

Welcome to the Business School

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Responsible managementand environmentalsustainability Social responsibility, environmental sustainabilityand maintaining high ethical standards arecharacteristics we look to develop and instil inall our students and graduates. As you progressthrough your studies you will consider issuesrelevant to your chosen subject such as ethicalstandards for public relations professionals, howretailers can reduce their carbon footprint andthe role of advertising in encouraging andreinforcing positive social behaviours.

Supporting entrepreneurshipManchester is a great place to start your ownbusiness. If you would like to set-up as afreelance consultant, launch your own agency orintroduce a new retail concept, the University’sCareers and Employability Service and graduateincubator, Innospace, can help you start makingyour own business dream a reality.

Hub for businessThe Business School is more than an excellentteaching centre. It also has a role as a source ofadvice and help for businesses of all sizes. Forexample, our Centre for Enterprise has workedwith 1,000 business people, improving theirleadership, innovation and entrepreneur skills tosupport the drive for growth in the region.Dr Jonathan Mildenhall graduated from the Business

School in 1990 and now leads the Global AdvertisingStrategy and Creative Excellence discipline at TheCoca-Cola Company in Atlanta. Join his Come. Be.Creative community on Facebook.

Professor Michael Solomon fromthe Haub School of Business atSaint Joseph’s University,Philadelphia is a leadingauthority on consumer behaviour.He delivered a guest lecture toour students on “User-GeneratedContent and New Media:Impact on Branding, Strategiesand Marketplace Relationships”


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Meeting graduateemployersEach term there is a packed schedule ofemployer visits to campus. Organised by theUniversity’s Careers and Employability Service,these presentations enable you to meetemployers from different sectors who are actively recruiting graduates. This is youropportunity to find out more about the company,the vacancies they have available, and theirapplication process.

Mentor MatchThe Mentor Match scheme puts you in touchwith a recent graduate or an experiencedmanager who is working in your chosen sector.They will provide you with ‘insider’ knowledgeabout their sector and share tips and advice tohelp you get on with your career.

Guest lecturesEach year we invite marketing, advertising andpublic relations professionals to share theirindustry knowledge and insight with youthrough guest lectures. Usually there is timebefore or after the lecture where you can talk tothem as part of a small group or one-to-one.

Client projectsDuring your studies you will be asked tocomplete group assignments where you addressa brief set by a client. Depending on yourdegree, this may involve designing the layout ofa store to maximise sales, creating a media packfor a product launch or researching the impact ofan advertising campaign.

VolunteeringmmuXchange enables you to undertakevoluntary work experience for an organisation orsports club and develop your skills in marketing,communications, social media, retailing orbusiness and management.http://mmuxchange.com

Part-time workWorking part-time or during the holidays is agreat way to get experience of working indifferent sectors and developing transferableskills that are highly valued by employers. TheUniversity’s Careers and Employability Servicehas an interactive jobs board where you can finddetails of current part-time, graduate andvoluntary vacancies.www.manmet.prospects.ac.uk

Jobs4Students is the University’s own studenttemping agency and advertises paidopportunities to work on campus for theUniversity. www.mmu.ac.uk/jobs4students

Throughout your studies there are opportunities to buildyour profile in your chosen profession by gaining workexperience, completing work-related assignments anddeveloping your network of contacts.

Connecting you with employers

82%* of our marketing, advertising and publicrelations graduates go straight into employmentand/or further study. *Source: DLHE survey 2010for all respondents available for employment orfurther study and whose destinations are known.

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Placement yearA placement year is an option if you havechosen the sandwich route for your degree. Itcan be an excellent opportunity to acquire highquality work experience and structured on–the-job training whilst earning a salary. There arealso opportunities for you to undertake aplacement-based project where you research abusiness issue for your employer. This projectcan count towards one of your final year unitsand reduces your workload in your final year.The placement must be a minimum of 36 weeksbut it will usually last for 12 months and takesplace after your second year of study.

We have an award-winning placement team,who advertise vacancies and can help you find aplacement. The team has over 25 years’experience of matching students to employers.They advertise over 1,000 vacancies each year,organise an annual placement fair where you canmeet employers who are actively recruitingplacement students, deliver CV workshops,provide one-to-one advice, and will conduct amock interview with you so you can practiceyour interview technique.

The placement jobs market is competitive and itis your responsibility to be pro-active and applyfor vacancies. We recommend that you startresearching companies and opportunities duringyour first year and apply for positions at the startof your second year. Finding the rightopportunity and the right position is importantbecause if you are a good match to yourplacement, your employer could offer you a full-time position when you have graduated.

Jayne Hodgkissgraduated in 2011 andworks in Germany forTexas Instruments. Shefirst worked for thecompany during herplacement year and is now anAsset Manager and Business Analyst intheir Business Operations department.

Meet Michael Breen, BA (Hons) MarketingManagementGraduated in 2009 and moved to London to take upa place on WWP’s graduate scheme. He now worksfor Ogilvyaction.

“BA (Hons) Marketing Management is a dynamic courseand there is such a practical element to it - all the unitsare relevant to me now on a day to day basis.

“We were encouraged to present various pieces of work -sometimes in front of guest speakers. This helped me togain confidence in public speaking particularly as wewere presenting a piece of our own work. This wasenormously helpful as I find myself presenting creativeideas to a room full of clients on a very regular basis!

“I went to university thinking it was going to be a lot likeschool. I thought I would just grunt at the teachers butit was nothing like that at all. During the three years Iwas at the Business School, the tutors and lecturersworked with me, teaching and engaging at the sametime and they always had time to answer my questions.I still speak to some of my tutors now and I graduated afew years ago now!”

Teaching roomsThe spacious lecture theatres and seminar roomsuse state-of-the-art technology and enable ourstaff to deliver engaging and interactive classes.We utilise different room layouts to complimentdifferent teaching styles– from banked seatingin formal lecture theatres to Harvard styleseminar rooms.

Study spacesEach floor has a range of study spaces you canuse throughout the day and evening. Theseinclude group study zones, social study spacesfor project meetings, and quieter areas whereyou have space to lay out your papers and workon essays and assignments.

Our magnificent £75 million teaching andresearch headquarters has been designed tobe one of the finest and most environmentallysustainable academic buildings in the UK.


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Study environment

IT facilitiesIT and printing facilities are provided in thetechnology suites. There are also laptop countersthroughout the Business School so you can walkup and check your emails using one of ourlaptops or plug in your own. The MMU-WiFinetwork covers the whole building and the parkoutside so you can keep in touch wherever youare on campus.

Comfort and convenienceFood and drinkThe Hub Café and Hub Kitchen serve a range ofhot and cold drinks, snacks and meals. Bothoffer preferential prices for students. There isalso seating in the catering atrium where youcan enjoy food you’ve brought from home.

LockersThere are 500 coin-operated lockers in thebuilding so that you can store some of yourpersonal belongings whilst you are on campus.

Rest rooms and showersSelected rest rooms on the ground floor haveshowers. They are particularly useful if you runor cycle to the Business School and want tofreshen up before your lectures or if you need toget changed in the Business School before goingto work.

Student HubThe Hub brings together our experiencedadvisory teams who are here to help you withaccommodation, student finance, careers,placements and internships, Moodle (our web-based study environment) and accessing supportif you have dyslexia or a disability. The

International Office is also based in the Hub and provides a range of advice to European andoverseas students from practical matters, suchas opening a bank account in the UK, tospecialist support on issues such as visas.

LibraryThe Sir Kenneth Green All Saints UniversityLibrary is next door to the Business School. It isopen year-round and 24/7 at peak study andexam times. The Library stocks a large selectionof books and provides access to a huge digitallibrary with journals, e-books and researchpapers. Library staff run regular informationskills training sessions to ensure you can locate,access and select the most appropriate resourcesfrom the wealth of material available.

Campus lifeThe Business School is at the heart of the AllSaints Campus. When you are ready to take abreak from your studies, the Students’ Union,Capitol Theatre and Holden Gallery are just ashort walk away.

Follow our marketing andcommunications academics onTwitter to keep up to date withgood marketing practice andindustry chat. Our top tweeters are;Jeff McCarthy (@jeffmclfc)

David Edmundson-Bird (@groovegenerator)

Brendan Keegan (@bkeeganMMU)

Sarah Williams (@sasbongo)

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IntroductionThis degree has been developed in close co-operation with practitioners from thecommunications industry who are also activelyinvolved as expert guest lecturers, mentors andplacement employers. The teaching team arehighly skilled, publish widely in their chosendisciplines and have considerable academic and professional experience in communicationsand marketing.

Your studies will cover the main areas of thisdynamic and fast-moving sector, namelymarketing, advertising, market research,consumer behaviour, brand management,customer relationship management and directmarketing. The media we use continues toevolve at a rapid rate and you will analyseintegrated campaigns that combine digitalcommunications (viral marketing via YouTube,Facebook and Twitter, search engineoptimisation and html emails) with moretraditional media (newspapers, magazines, radio,television and poster sites) to reach a wide rangeof audiences.

Creativity is a highly valued attribute in thisindustry and course assignments are designed todevelop your ideas, encourage you to take a fewrisks and devise memorable advertisingmaterials. At the same time, you will also take astrategic approach to your work and check howyour concepts can contribute to a marketingstrategy to build or transform a brand.

Special Features• The sandwich route provides the opportunity

to work for a year, applying your studies toreal-life advertising campaigns and ‘testing’possible career paths.

• This degree uses innovative teaching methodswhich are supported by Moodle, podcastingand video links.

Advertising flourishes on innovation and employers arealways looking for professionals who can presentproducts and ideas in an engaging way to differentaudiences, introduce new trends and build brands.

BA (Hons) Advertising Managementand Brand Management

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Course structure and contentEach year you study four, 30-credit units:

Year 1

• Principles of Marketing

• The Responsible Marketer

• Marketing Communications Theory andPractice

• Digital Media and Marketing Platforms

Year 2

• Consumer Behaviour and Culture

• Brand Management

• Advertising Management

• Optional Unit

Placement (if you take the sandwich route)

A minimum of 36 weeks’ paid work experience.

Final Year

• Strategic Marketing Management

• Core Optional Unit or Research Project

• Corporate Reputation Management

• Optional Unit

We regularly check the content of our coursesand adapt them to ensure they prepare ourstudents for graduate careers. Consequently theinformation provided here may change. Allupdates are posted to: mmu.ac.uk/9901

Further InformationEntry requirements: page 16

Fees and funding: page 18

UCAS codes and how to apply: page 19

Meet Adele Lafferty, BA (Hons) AdvertisingManagement and BrandManagementCompleted her placement year at Remington.

“Remington has helped me to understand how themarketing theories that I have learnt at University areapplied to a highly profitable business. It has alsohelped me to understand the importance of brandawareness and consumer needs.

“During my placement I worked on projects such asnew product launches, new trends and competitoranalysis and worked closely with our design agencyon Remington product packaging development. Myjob involved quite a lot of travel. I visited retail storesto observe point of sale strategy and to checkRemington’s ‘shelf stand out’ against its competitors. I went to the fashion show ‘Salon International’ tolook at what colours are in trend and to see what newproduct innovation our competitors are launching”.

Our second year students work in groups to create anadvertising campaign and 30-second advert for a

product. In 2012 they developed campaigns to promote ournew £75 million teaching and research headquarters.


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IntroductionThe BA (Hons) Marketing Management degreegives you the opportunity to study all the mainmarketing disciplines to enable you to determinewhich aspects of the profession best suit yourskills set and personality. Your studies will coverboth the theoretical concepts that underpinmarketing practice and the practical skills you need to succeed in the workplace.

During the course you will develop anunderstanding of how all the different elementsof the profession work together. From theresearch, project management and budgetingskills required to scope out and plan acommunications campaign to the inspirationbehind effective advertising images and copy.You will also examine the strategic andoperational dimensions of internationalmarketing and the importance of cross-culturalcommunication.

The growing importance of new forms ofmarketing is reflected in the course content. Youwill gain a thorough understanding of howcampaigns work in practice through the analysisof broadcast and print communication channels(television, radio, newspapers and magazines)and social and digital media (viral marketing anduse of social media, search engine optimisationand email communications).

Graduates from this course have built successfulcareers in different parts of the communicationsindustry, such as public relations, advertising,brand management, media planning and buying, event management, customerrelationship management, consumer researchand product testing.

Special Features• This degree is available as a three year full-

time course or as a four year sandwich orexchange.

• The sandwich route provides the opportunityto work on paid placement during your thirdyear, enabling you to apply your studies toreal-life marketing roles and ‘testing’ possiblefuture career paths.

• The exchange route enables you to spend ayear studying abroad at one of our partneruniversities in the USA, Australia, Canada,China (Hong Kong), France, Germany, theNetherlands, Denmark, Italy, Spain, Cyprus orLithuania.

• You can choose to include a language as partof your degree through MMU’s Uniwidelanguage scheme.

• Teaching methods are supported by Moodle -our virtual learning environment - podcastingand video links.

Encompassing marketingcommunications, event management,brand management, consumer researchand relationship marketing, this degreeenables you to develop the core skillsset to develop a career in thecommunications profession.

BA (Hons) Marketing Management

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Year 1




• Optional Unit

Year 2



• Direct and Interactive Relationship Marketing

• Optional Unit

Placement or Exchange

Sandwich route: A minimum of 36 weeks’ paidexperience on a work placement

Exchange route: Study at a university inEurope, North America, Australia or China(Hong Kong)

Final Year



• Strategic Communications, Theory and Planning

• Optional Unit





Meet Steph Goodman, BA (Hons) MarketingManagementGraduated in 2010 with a first-class Honours degree and now works in Manchester for Returnon Digital.

“I chose BA (Hons) Marketing Management because Iwanted a subject that incorporated my love of businesswith creativity and I really enjoyed the units inadvertising and branding.

“For my dissertation I looked at how female consumers(aged 18-24) are influenced by advertisements inwomen’s magazines. I particularly enjoyed the focusgroups I ran and the fact that one of the girls was soinfluenced by an advert we looked at that she went outand bought the advertised lipstick in her lunch break!

“I asked my lecturers for careers advice and used theirindustry contacts to get in touch with companiesdirectly. My choice of career was influenced by aconversation I had with one of our guest lecturers, whowas a senior executive at Guinness. She told me that‘digital was the way forward’ and I’ve beenspecialising in digital marketing ever since.”


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IntroductionThis course has been developed in close co-operation with practitioners from thecommunications industry. It combines publicrelations (PR) and marketing practice with thetheoretical concepts that inform good practice aswell as developing your management skills.

Your understanding of how differentorganisations use PR to manage their brand andbuild relationships with key stakeholders isdeveloped through case study analyses and bymeeting industry practitioners who contribute tothis programme as guest lecturers. You will alsolearn about campaign planning, strategydevelopment and specialist areas of PR activitysuch as crisis management and lobbying.

The growing importance of social media inpublic relations and the use of viral campaigns iscovered in detail. You will learn how to useYouTube, Facebook, LinkedIn, Twitter, searchengine optimisation, mobile and emailcommunications to best effect. Print, broadcastand niche media are also examined in order tohelp you design PR campaigns that can reach awide range of audiences.

Our experienced PR and marketing staff willshow you how to identify stories, generatecontent and develop marketing campaigns thatmake the best use of different media. Interactiveassignments enable you to develop your writing,marketing and media skills and developtransferable skills in team work, prioritisationand time management. Your studies will alsolook at the differences between working for amarketing or PR agency, where you undertakework for clients, compared to working for acompany’s in-house marketing or PR team.

Special Features• PRCA is the professional body that represents

UK PR consultancies, in-housecommunications teams and PR freelancers.Since the Business School is a PRCA PartnerUniversity, you can tap into a comprehensiverange of free benefits, which include unlimitedaccess to PRCA online training courses, bestpractice tools and information about currentwork placements and graduate trainingscheme opportunities.

• This degree is available as a three year full-time course or as a four year sandwich orexchange programme.

• The exchange route enables you to spend ayear studying abroad at one of our partneruniversities in the USA, Australia, Canada,China (Hong Kong), France, Germany, theNetherlands, Denmark, Italy, Spain, Cyprus or Lithuania.


In today’s 24/7 information culture there is a constantdemand for news stories for print, broadcast, online anddigital media. This degree is designed to make you asavvy PR professional who can manage and maximisethese opportunities.

The Search and Social School is a one-day event wherefive specialist digital agencies share their tradesecrets with students and industry guests. The 2012School included presentations from Return on Digital,Lakestar Media, Eword, I-COM and PushOn. See theMarketing, Operations and Digital Business Blog,http://modb.posterous.com for more details.

BA (Hons) Public Relations and DigitalCommunications Management

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Year 1



• Public Relations Theory and Practice

• Digital Media and Marketing Programmes

Year 2



• PR Strategy and Campaign Planning

• Optional Unit

Placement or Exchange

Sandwich route: A minimum of 36 weeks’ paidexperience on a work placement

Exchange route: Study at a university inEurope, North America, Australia or China(Hong Kong)

Final Year



• Digital and Social Media MarketingCommunications Management

• Optional Unit





The BBC now operates from MediaCityUKat Salford Quays, close to Manchester.Programmes for BBC Breakfast, Sport,Radio 5 Live, Learning, and FutureMedia and Technology are now broadcastfrom their new, purpose built studios. ITVare also moving their production andmanagement teams, ITV regional newsand support staff to MediaCityUK.


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IntroductionBA (Hons) Retail Marketing Managementfocuses on the key marketing communicationtools you will need to master to enable you tosucceed in this dynamic and fast moving area ofbusiness. Your studies will cover marketingtheory and practice, advertising, public relations,direct marketing, point-of-sale promotions andcustomer relationship management. You will alsobe introduced to the range of print, digital andonline media now available to you and how youcan best use these marketing tools to reachdifferent target audiences. We will also workwith you to develop your creativity so that youcan devise contemporary marketing concepts,attention-grabbing images and memorableadvertising materials.

Marketing is only part of this degree andbusiness management units are embedded inthe core syllabus. This reflects the nature of theretail industry which needs professionals whocan understand the practicalities of the sector toensure that any marketing campaign can work inpractice. For example, before you launch anational advertising campaign you need to havedone your market research to ensure that youare promoting a product that consumers want tobuy at a price they are willing to pay. You needto check your supply chain to ensure that thereare sufficient quantities to meet demand andyour distribution and logistics plan needs to bein place to ensure that the product is available inthe shops and outlets people will visit to find it.Your studies will cover these types of issues anddevelop your management skills.

Special Features• We prepare our graduates for employment by

ensuring a balance of both practical andtheoretical knowledge; consequently, thedegree is well regarded by employers.

• The Business School works closely with theretail sector and we deliver managementtraining for McDonald’s, Tesco, Halfords, Asda(George), Southern Co-op and Booths.

• This degree is available as a three year full-time course or as a four year sandwich programme.


Retail is a multi-billion pound sector and companies arelooking for graduates who understand the sector andcan introduce innovative ideas that will captureconsumers’ attention, sell products and services and develop brand loyalty.

The Chartered Institute of Logistics and Transport held their careers day atthe Business School. Speakers from Asda, Stobart Group, Stage Group, Viridorand Vision 2035 outlined the changing nature of the supply chain andtransport industries and the opportunities available for new graduates.

BA (Hons) Retail Marketing Management

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Year 1




• Optional Unit

Year 2



• Retail Operations, Merchandising andLogistics

• Optional Unit

Placement (if you take the sandwich route)

A minimum of 36 weeks’ paid work experience.

Final Year



• Contemporary Issues in Retailing andConsumption

• Optional Unit





Meet Gemma Goodyear, BA (Hons) Retail MarketingManagementCompleted her placement year with Tesco.

“I was involved in site visits, designing store layouts,liaising with stakeholders, visiting competitors andpresenting reports at meetings. I visited stores invarious locations including London, Leeds, Manchester,Liverpool, Bournemouth, Portsmouth and Southampton.I was given responsibility to manage my own time, andtasks and I liked that I had the freedom to tailor theplacement to what I wanted to gain from it. There wasa strong focus on personal development and I wasencouraged to write a professional development plan,see as much of the business as possible and go ontraining courses.”

With over 240 shops and major department stores,Manchester Arndale is the UK’s largest inner-city

shopping centre.

The Trafford Centre, on the outskirts of Manchester, is a£1.6 billion shopping and leisure destination and has over

30 million visitors every year.


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QualificationsWe accept many different UK, European andinternational qualifications. To provide abenchmark, we show our minimum typical entryrequirements using some of the most commonqualifications taken by students in England.

If you are studying in England, Wales, Scotlandor Ireland and your qualifications are not listed

here, please check www.ucas.ac.uk to compare your predicted or actual grades to theinformation provided below. You can also contactour admissions team for further [email protected]

If you have studied outside the UK, please seewww.mmu.ac.uk/international to comparethe qualifications in your country to thosestudied in England.

When considering your application, we assess youraptitude for the subject as well as your general abilityin English and mathematics. Offers are based onpredicted or actual results for your current or mostrecent course of study.

BA (Hons) Advertising Management and Brand Management BA (Hons) Marketing ManagementBA (Hons) Public Relations and Digital Communications ManagementBA (Hons) Retail Marketing Management

Entry requirements

One of the following, or anacceptable alternative:

• 240-280 UCAS tariff points atA2, with a minimum of 240at A2, or acceptablealternatives (e.g. BTECNational Extended Diplomaat Level 3 – Grades MMM).

• An Access to HE Diplomawill be considered. 15 Level 3 credits at Merit required.

GCSE grade C inMathematics. Level 2Functional SkillsMathematics alsoaccepted.

One of the following:

• GCSE grade C in EnglishLanguage. Level 2Functional Skills Englishalso accepted.

• IELTS 6.0 with a minimumof 5.5 in each unit

• TOEFL IBT 87 or 540 paper-based test

Subject Entry Requirements Mathematics English Language

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MathematicsAll of our degree courses have units that requiresome basic mathematical skills. Consequently,we check your level 2 exam results, for exampleGCSE or Level 2 Functional Skills Mathematics.

English language All students need to provide evidence of theirEnglish language ability. For many UK studentswe look at your level 2 exam results for exampleGCSE or Level 2 Functional Skills English.

If English is not your first language, we considera range of qualifications, including IETLS andTOEFL. For more information and scores, seewww.mmu.ac.uk/international/courses/language_requirements.

If you need some support with your Englishlanguage skills, you can attend one of our highlyregarded English courses. The University’s BritishCouncil accredited English Language Centreoffers a number of pre-sessional Englishlanguage courses. www2.hlss.mmu.ac.uk/languages/english

The Business School’s annual summer schoolsdevelop both your English language skills andyour business knowledge.www.business.mmu.ac.uk/international/summerschool

Foundation YearThe Foundation Year is designed to provideaccess for students who don’t have thenecessary qualifications to enter directly onto anHonours degree but do have the potential tosucceed at this level. The Foundation YearProgramme therefore attracts many studentsfrom non–traditional educational backgrounds orunder-represented groups.

The content of the Foundation Year is tailored toprepare you for your chosen degree so that youstart the first year of your honours degree withconfidence.

Each Foundation Year is an integral part of aspecific degree course, which means that youwill apply for either a four year full-time courseor a five year sandwich course (where aplacement year is available on your chosendegree). Once you have passed the FoundationYear you will progress directly onto Year 1 of thelinked honours degree.

• BA (Hons) Marketing Management(foundation)UCAS code

Entry requirementsThe typical minimum entry requirements for adegree including a Foundation Year are 160UCAS tariff points. The points must come fromfull A Levels (not AS) or equivalentqualifications, for example, BTEC Level 3Diploma/Extended Diploma, Cache Level 3Diploma. Other vocational qualifications at Level3 will also be considered eg NVQ. If you haveother qualifications that are not included in theUCAS tariff (see www.ucas.com) we are happyto consider the suitability of these qualifications.In addition you will need to have at least a gradeC or above in GCSE English and GCSE Maths oran acceptable alternative.

Changes to entryrequirementsThe information provided here is correct at thetime of press. The University regularly reviewsits entry requirements and they can change. The most current information is posted to theeProspectus, www.mmu.ac.uk/study

Accredited by the


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UK/EU studentsThere is a system of loans and grants availableto assist students going to university. Your feescan be paid for by applying for a tuition fee loanand you will not have to pay any fees upfront.You do not have to start making repayments onstudent loans until the April after you graduateand only then if you are earning over £21,000.

The tuition fee for this programme for 2013 entrywill be £8,000. If you are following the sandwichroute, the cost of your placement year in 2015/16is still to be determined. As a guide, theplacement fee for 2013/14 will be £680 and it hashistorically increased by around 2.5% each year.This is subject to change so please checkwww.finance.mmu.ac.uk/students todetermine the exact fee before you start yoursandwich year.

Further information about fees, funding supportand the University’s £4,000 student supportpackage for new, full-time, first yearundergraduates whose household income is upto and including £25,000 is available fromwww.mmu.ac.uk/fees

International studentsThe tuition fees for students who do not qualifyfor UK or European Union (EU) status is £10,250(2013 entry). There are a number of organisationsthat award scholarships to internationalstudents. Many of these scholarships areawarded a year in advance so you are advised tostart your research at least 18 months before youplan to start your course. In addition, theUniversity has a limited number of partialscholarships which are made through the Vice-Chancellor International Scholarships scheme.Please see www.mmu.ac.uk/international/scholarships for more information.

Foundation YearThe Foundation Year tuition fee for UK/EUstudents is £3,465 (a different fee applies forinternational students). When progressing from theFoundation Year onto the degree course the tuitionfee increases to be in line with that charged for theHonours degree. Foundation Year students aretreated the same as any other undergraduate andare able to apply for tuition fee loans, studentmaintenance loans and maintenance grants for the full duration of the course.

We passionately believe that going to university is areal investment in your future. If you wish to follow aprofessional or vocational career then going touniversity remains the best and most direct way ofachieving this.

Tuition fees and financial support

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Visit usWe hold open days in June and October eachyear. Coming to an open day gives you a feel forthe University and you can find out about ourcourses and attend subject and general talks.You can speak to tutors and current studentsabout courses and ask any questions you mayhave. You can also join a campus tour to see thehalls of residence and campus facilities. Detailsof forthcoming events can be found atwww.mmu.ac.uk/openday

If you are offered a place on one of our degrees,you will be invited to attend an applicant visit dayin the Spring. The visit day enables you to find outmore about the Business School, see our studyfacilities and meet tutors and current students.

How to applyPlease submit your application online atwww.ucas.com. The UCAS applicant helpline,0871 468 0 468, can help if you have any queriesor problems using the online application system.

UCAS codesManchester Metropolitan University M40

BA (Hons) Advertising Management andBrand ManagmentFull-time (3 years) NN52Sandwich (4 years) NN5G

BA (Hons) Marketing Management Full-time (3 years) N502Sandwich (4 years) N500Exchange (4 years) N505Foundation Year - see page 17

BA (Hons) Public Relations and DigitalCommunications ManagementFull-time (3 years) NP52Sandwich (4 years) NP5FExchange (4 years) PP21

BA (Hons) Retail Marketing ManagementFull-time (3 years) N592Sandwich (4 years) N550

This information is correct at time of going to press. For terms and conditions applicable to the provision of the University’s educationalservices please refer to the prospectus. November 2012

Further informationBusiness SchoolManchester Metropolitan UniversityAll Saints CampusOxford Road Manchester M15 6BH

www.business.mmu.ac.uk/ug/modb

You can find further information and a list of frequently asked questions atwww.ask.mmu.ac.uk

6339_SK

This publication is available in alternative formats. Please telephone +44 (0)161 247 3725.

Other courses available from the Business School:

Accounting, Finance & Economics• BA (Hons) Accounting and Finance

• BA (Hons) Business Economics

• BA/BSc (Hons) Economics

• BA (Hons) Financial Services, Planning and Management

• BA (Hons) Financial Studies (top-up)

• Professional Accounting (part-time)

Business and Management• BA (Hons) Business Management

• BA (Hons) Business (Sandwich)

• BA (Hons) Human Resource Management

• BA (Hons) International Business

• BA (Hons) Business Administration (top-up)

• BA (Hons) Business Management with Digital Business, Finance, Human Resource Management or Marketing (top-up and part-time)

Sport – Management and Marketing• BA (Hons) Sports Management

• BA (Hons) Sports Marketing Management

Combined Honours• BA (Hons) Business/Economics

• BA (Hons) Business/Human Resource Management

• BA (Hons) Business/Marketing

• BA (Hons) Business Economics/International Business

• BA (Hons) Business Enterprise/Human Resource Management

• BA (Hons) Business Enterprise/Marketing

• BA (Hons) Digital Media/Marketing

• BA (Hons) Economics/International Business

• BA (Hons) Economics/Politics

• BA (Hons) International Business/Marketing

There are other Combined Honours options available, please see www.combinedhonours.mmu.ac.uk

undergraduate degree courses marketing, advertising...

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