undergraduate 2015 business school

BUSINESS SCHOOL Undergraduate Degrees 2015

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...join us at

OXFORD BROOKES

strong links with business and industry

friendly and supportive environment

a great student city

3

renowned excellence in teaching and learning

internationally focusedcourses

emphasis on practicalworking skills

Good decision making is key to success in business...

get it rightfrom the start!


4At Brookes you can see what a modern university looks like... This is my vision of what universities can do in the future.DAVID WILLETTS MPMinister for Universities and Science


INTRODUCTION

6 Why choose Oxford Brookes?

8 Oxford life

11 Campus life

12 Work placements

15 Focus on your career

16 International students

18 Second and final year entry

20 Open days, applicant days and visits

22 Your degree structure

23 BUSINESS AND MANAGEMENT

24 BA (Hons) Business and Management

26 BA (Hons) International Business Management

28 BA (Hons) Human Resource Management

30 BSc/BA (Hons) Business Management combined honours

33 MARKETING

34 BA (Hons) Business and Marketing Management

37 ACCOUNTING, FINANCE AND ECONOMICS

38 BSc (Hons) Accounting and Finance

40 BSc (Hons) Economics, Finance and International Business

42 BA (Hons) Economics, Politics and International Relations

44 Foundation degrees

46 Alumni, your network, your future

CONTENTS

5

All diagrams in this brochure are for illustration purposes only and are correct at the time of writing. The university reserves the right to amend or withdraw courses, including modules on offer,

without prior notification. Please visit our website www.business.brookes.ac.uk for up-to-date course information. Applications are subject to assessment by the admissions panel.

You can find our terms and conditions at: www.brookes.ac.uk/conditions-of-acceptance.

To obtain a large-print copy of (or sections of) this publication, or to enquire about other formats, please contact +44 (0) 1865 484848 or email [email protected].

Oxford Brookes promotes equality of opportunity for all who study, work and visit here. For more details please visit www.brookes.ac.uk/services/hr/eod.

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WHY CHOOSE OXFORD BROOKES?

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Oxford Brookes University Business School is a place of inspiration and transformation. Our studentsembark on a supported journey of learning and self-development which makes them sought after bygraduate employers and prepares them for a range of rewarding careers.

EXCELLENCE IN TEACHING

Oxford Brookes University Business School is renowned for providing the best learning and teaching. The Business School is home

to the ASKe Pedagogic Research Centre, which influences learning and teaching practice around the world. Our staff continually

innovate to develop new practices that help you to learn more quickly, to understand more deeply, and to apply your knowledge

with greater skill.

BUILDING CAREERS

Courses at the Business School are designed with a focus on your career and delivered by staff who have deep connections with

the business world. Features such as work placements, student projects, visiting speakers and industry visits provide you with the

best foundation for a successful career.

GLOBALLY FOCUSED

A significant part of every course is the international approach to business education. In an increasingly global market this essential

foundation in your international business knowledge boosts your employability and widens your career options. Our teaching is

internationally focused, preparing you for careers in global organisations and the Business Schools diverse international mix

means that youll be sharing ideas with students from more than 70 countries. In addition, you have the opportunity to go on an

international exchange and a work placement abroad.

ACCREDITATIONS AND EXEMPTIONS

Oxford Brookes University Business School courses are recognised by the leading international accreditation and professional

bodies. EPAS, an accreditation system for international degree programmes in business and management, operated by the

European Foundation for Management Development (EFMD), accredits our BA (Hons) Business and Management and BA (Hons)

International Business Management programmes. In addition, Accounting and Finance students are able to gain professional

exemption from the Association of Chartered Certified Accountants (ACCA), Institute of Chartered Accountants in England and

Wales (ICAEW) and Chartered Institute of Management Accountant (CIMA) exams. Our Business and Marketing Management

graduates qualify for direct entry to the Chartered Institute of Marketing (CIM) Professional Postgraduate Diploma in Marketing.

OXFORD

Built on a rich history as a world famous centre of learning, Oxford is one of the great student cities. One in five people is a student,

so the city is geared towards university life. For more information about student life in Oxford, please see pages 8 to 11.


7The lecturers apply real life scenarios to theory. You develop a good balancebetween theoretical knowledge and practicaltransferable skills.THARISHINI RAJANNAN

BSc (Hons) Accounting and Finance


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9OXFORDa great place to live and study.

One of the most famous centres of education in the world, Oxford offers everything a student could want.


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STUDENT LIFE IN OXFORD

Built on a rich history as a world famous

centre of learning, Oxford is one of the

great student cities. One in five people in

the city is a student, so places, events,

amenities and facilities are all geared

towards university life.

As you can imagine, with so many

students, Oxford has a vibrant social

scene. From buzzing bars to dance-

til-dawn clubs, poetry gigs to quaint

English pubs, there is something for

everyone.

Not forgetting of course, the world

famous dreaming spires, historic

buildings, museums and galleries, as

well as a caf culture and countless

restaurants catering to all tastes.

A CENTRE OF BUSINESSAND LEARNING

Oxfords location in the M4 Corridor

a hub for technology and financial

services makes it an ideal place to

study business. It has a growing number

of science parks and over 1,400

high-tech firms.

Oxford is a renowned centre of higher

education and many literary greats, such

as CS Lewis, JRR Tolkien and Lewis

Carroll, have called it home.

Basing your studies in one of the UKs

most economically successful and

educationally important regions, provides

you with a host of exciting learning

opportunities.

THE BUSINESS SCHOOL LOCATION

Oxford Brookes University has three

campuses: Harcourt Hill, Headington and

Wheatley. The Business School is located

at Wheatley, a leafy 80-acre site just six

miles from Oxford city centre and easily

accessible on the inter-campus Brookes

Bus.

Wheatley Campus has a range of sports

facilities and there are pubs and shops in

the nearby village.

OXFORD LIFE

Oxfords central location means that there are great rail links to the rest of the country and direct coach services to major airports.

Find out more about student life in Oxford:

www.brookes.ac.uk/studying-at-brookes


ACCOMMODATION FOR FULL-TIME STUDENTS

The majority of accommodation is in

Headington and this is the most popular

option for students, with the ease of an

inter-campus bus linking the university

locations.

There is a range of accommodation

comprising of single study-bedrooms,

many are ensuite and some are catered.

All rooms have wi-fi and access to the

university intranet and course materials.

There is catered accommodation on the

Wheatley Campus.

Self-catering accommodation suitable

for independent wheelchair users is

available.

For further information, please visit:

www.brookes.ac.uk/accommodation

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Societies are open to all and not limited

to students and staff from specific

subjects or departments. Both full and

part-time students have access to

societies and the universitys sports

teams as well as facilities which include

a climbing wall and fitness suite.

CAMPUS LIFE

Get a taste of university life at:

www.youtube.com/BrookesBusinessSch

PLAY FOOTBALL, KEEP FIT, CLIMB OR DEBATE POLITICS!

Although your first priority will be your

studies, there are plenty of opportunities

to try exciting new activities.

The Oxford Brookes Students Union

(OBSU) offers a range of services

including advice, support, societies and

entertainment.

The OBSU currently supports more than

60 societies. Joining societies is a great

way of meeting people and socialising

through similar interests. Whether you

like sports, music, drama, photography

or your interests are environmental,

political, cultural or religious, you will find

a club or society with like-minded people.

Societies provide great opportunities

for networking and involvement in such

things as the Business Plan competition

through the Brookes Entrepreneurs

Society.

fb.com/OxfordBrookesSU

Find out more about OBSU on Facebook


WORK PLACEMENTS

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EXAMPLES OF RECENT STUDENT WORK PLACEMENTS:

GlaxoSmithKline

Harley Davidson

Hewlett Packard

IBM

JP Morgan

Mars Chocolate UK

Miele

Aldi

Avis Budget Group

Bentley Motors

BMW Mini

Deloitte

Dyson

Ernst & Young

Nestl

PayPal

RWE Npower

Samsung

Sky

Walt Disney

Warner Bros

A key feature of all our undergraduate courses is the work placement scheme, which lays the foundations for a successful career. At the Business School the work placement year is optional,though strongly recommended, and takes place in the third year of a four-year course.

THE SCHEME

The work placement scheme provides

you with the opportunity to gain paid

full-time work experience in a graduate-

level position. The scheme is highly

valued by employers and is one of the

key reasons why the Business School

performs well in the published tables

of the employability of its graduates.

THE PLACEMENTS

A wide range of companies, including

prestigious multi-national organisations,

choose students from the Business

School. You will gain invaluable

real-world business experience and

have the chance to demonstrate your

competences and develop new skills.

Throughout the placement, you are

supported by the school and assessed

on both your own self-development and

the value you add to the organisation.

THE BENEFITS

By taking a placement, you can gain an

advantage over other graduates and

build contacts for the future; in fact,

many placement students secure a job

with the same employer when they have

finished their studies.

Recruiters value highly the maturity,

poise and understanding that develops

in graduates during their placement,

all of which helps you to secure that

important first job after graduation.

Following your placement year, you can

apply the industry experience you have

gained in subsequent modules of your

degree within the theoretical framework

of business.

THE SUPPORT

Our Work and Voluntary Experience

Services office will provide you with help

and guidance when searching for a work

placement. You will also take a Skills for

Placement Search module during your

second year. During this module you will

develop the necessary skills to find and

secure a work placement. It will also help

prepare you to carry out the related

work-based project.

The skills developed in this module,

along with the experience you will gain

from interviews and assessments during

your work placement search, will prove

to be highly beneficial when you begin

looking for graduate employment.

Through our links with industry and highly

regarded work placement scheme, you

will receive the best preparation for life

after university.

Placements at a glance Paid full-time work in your

third year

A dedicated service to guide

your placement search

Tailored placement skills

development module

Continual support from the

Business School

Enhanced fourth year learning

through industry experience

Improved graduate employability


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AIMEE RALPH, BA (Hons) Business and Management

Work placement: Aldi, Swindon

I spent the first two months in store training as a deputy manager, then I shadowed an area manager.

My first project was being in charge of Christmas and I had to complete stock allocations to stores, line

redistributions, merchandising and price changes. After this I set up Aldis first ever in-store bakery. I was involved in product

selection, shelving choices, setting up training manuals, learning how to bake products and use ovens, and training the staff.

I set the bakery up in three stores across the country working towards our first ever city concept store in Kilburn, London.

I also got involved in merchandising, recruitment, launching new product ranges and helping the store to become a stable

trading environment in a difficult area.

The module Buying, Merchandising and Store Design that I took at Brookes really helped me on my placement and I also used

the report writing and Excel skills I learnt at Brookes. A placement gives you and the company the chance to try each other

out and there may be a graduate position after university. In my case, Aldi, have recruited me onto their graduate scheme as

an area manager once I complete my degree.


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FOCUS ON YOUR CAREERAll our courses are designed to prepare you for the world of work, as well as being academically rigorous. Our strong links with business mean we are continuously updating courses to give you thebest start to your career. The right skills and demonstrable experience are at the core of all our business courses.

At the Business School you learn the

key transferable skills that employers

are looking for in new graduates such as

IT, learning and presentation skills, self-

management, communication, problem

solving, numeracy and teamwork.

We have links with global names in

industry who keep us up to date with

trends in industry and seek input into

the development and design of our

courses. The Business School invites

specific employers to give presentations

and to attend our recruitment fairs,

providing you with the opportunity to

build contacts with major recruiters and

to receive the best possible preparation

for life after university.

At Oxford Brookes we have a dedicated

Careers Centre which has a wealth of

resources to support you in your future

career. To find out more about how they

can help you please visit:

www.brookescareerscentre.co.uk.

CORPORATE CONNECTIONS

As part of the advanced honours

Consultancy Project and International

Business Consultancy modules, the

Business School has established a

close liaison with IBM, whose Global

Business Solutions is the worlds largest

business consultancy.

IBM presents workshops to help you

prepare for the graduate recruitment

process and to achieve employment in

the consultancy industry. They cover

the skills that IBM look for in new

consultants and recently recruited

graduates deliver sessions on being

a consultant. Real-life assessment

exercises from their recruitment centres

are used.

MENTORING SCHEME

The Business School is committed to

enhancing the employment prospects of

its graduates. One way that this has been

achieved is through the Accountants in

Mentoring scheme.

This scheme helps final year students

make a successful transition from

university to full-time employment.

Qualified accountants, finance

professionals and Brookes alumni, take

part as mentors for the students. They

cover a broad spectrum of industries

and employers, including the big four

accountancy firms. Students meet with

their mentors to discuss career options,

work on their CV, improve interview

techniques, develop networking skills

and establish career plans.

The one thing that always

stands out about Oxford Brookes

University graduates is how well

prepared they are for the world of

work. They demonstrate excellent

employability skills, developed and

honed during their time at the

Business School.

PAUL HANRAHANTalent Acquisition/ Training and Development Manager,Enterprise Rent-A-Car. JAMES SELBY

BA (Hons) Business and MarketingManagement

I graduated from Oxford Brookes in

2009 and joined Electronic Arts (EA)

as a Product Marketing Associate

working on mobile and social

platforms. I soon became a brand

manager of the FIFA video game on

mobile and on Facebook. I found that

the strategic marketing and

communications modules I had

studied at Brookes really helped me

in planning the brands three-year

strategy.

In 2012, EA offered me the role of

Senior Business Lead and moved me

to San Francisco to run a team with

a large research budget. I am now

responsible for exploring new

business models and forward thinking

strategies for future products.

Oxford Brookes gave me incredible

experiences, including studying in

Australia, and taught me about

business models and strategic

thinking that have been invaluable

throughout my professional career.


SUPPORT WHEN YOU NEED IT

The university provides support on

academic and welfare issues throughout

your time at the Business School. All

students are allocated an Academic

Advisor. In addition, the University

International Student Advisory Team

provides welfare support, visa advice

and counselling, should you need it.

International and EU students who

join Oxford Brookes University are given

priority for accommodation in student

halls in their first year, as long as the

application deadline is met. Most of our

accommodation (self-catered or catered)

is on or near the Headington Campus.

The Brookes Bus links all the university

campuses.

Once you have accepted your offer to

study at the Business School, you will

be sent a pre-arrival guide. This contains

information about accommodation and

further advice on all aspects of living

and studying in the UK.

ENTRY REQUIREMENTS

The Business School at Oxford Brookes

University has many years of experience

in evaluating overseas qualifications

against UK equivalents. Consideration is

given to previous educational attainments

and other relevant factors such as work

experience and maturity.

LANGUAGE REQUIREMENTS

Undergraduate international students

should have IELTS 6.0 overall, with 6.0

in reading and writing or equivalent,

except BSc Accounting and Finance

see page 38.

Please contact us to discuss our entry

requirements on +44 (0) 1865 484848 or

email [email protected].

VISA REQUIREMENTS

To get a visa to study in the UK,

international students (non-UK/EU) must

be enrolled on a full-time degree-level

programme involving a minimum of 15

hours of organised study per week. Only

our full-time undergraduate programmes

meet these visa requirements.

INTERNATIONAL STUDENTS

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There is no better way to

experience a country than by living

and studying there. I thought it would

be hard for me to get used to the

language and food, but at Brookes

everyone is willing to help.

MARIA POLYAKOVA, Russia BA (Hons) International Business Management

The Business School at Oxford Brookes University is home to students from more than 150 countries. You benefit from our outstanding academic reputation, teaching quality and the excellentpersonal and academic support that helps to encourage and ensure success in your future career.

INTRODUCTORY COURSES FORINTERNATIONAL STUDENTS

Oxford Brookes University helps to

prepare international students for

studying in the UK by providing English

language courses specifically for

studying at undergraduate degree level.

The courses are designed and taught by

qualified academic staff, many of whom

teach on Oxford Brookes University

undergraduate courses. They are

specialists in English for Academic

Purposes who have trained, taught

and researched overseas.

The English language courses are

validated by Oxford Brookes University

and accredited by the British Council.

To find out more about English language

preparation, please visit:

www.brookes.ac.uk/ic.


WORK WHILE YOU ARE STUDYING

If you want to earn money or gain more

experience whilst you are in the UK, in

addition to your work placement, and

you are a student from within the

European Economic Area (EEA), you can

work in the UK without any restrictions.

Non-EEA students may work up to 20

hours per week during semesters and

full-time during vacations, unless you

have a stamp in your passport which

prohibits you from working.

Further information is available on the

British Government Visa Services

website: www.ukvisas.gov.uk.

OVERSEAS DEGREES

In some countries you can gain a UK

degree without going abroad. Current

locations for Oxford Brookes University

Business School accredited business

degrees include:

City University of Hong Kong

The Polish Open University

For further information on these degrees

visit:

www.business.brookes.ac.uk/

undergraduate and take a look at

Study for an Oxford Brookes business

degree in another country.

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SHEILA KOGO, KenyaBA (Hons) Business and Marketing Management

Ive been very happy at Brookes. I

was out of my comfort zone at first

and had to learn to accept different

things from academic challenges

to cultural challenges, to something

as simple as the food.

Lecturers are on a first name basis,

which took some getting used to!

They help you academically and you

can ask them where to find things

in Oxford or to recommend places.

They help you on every level.

Oxford is manageable in size and its

comforting that its not too big. Its a

very studenty city.

In the group work there are lots of

people from around the world, were

all inexperienced culturally, so we are

all learning together.


ENGLISH LANGUAGEREQUIREMENTS

If English is not your first language,

you must have passed the IELTS

examination (although other formal

qualifications may be considered) with an

overall score of 6.0 (6.5 for BSc (Hons)

Accounting and Finance, see page 38),

with 6.0 in reading and writing for second

year entry and an overall score of 6.5,

with 6.0 in reading and writing for entry

into the final year. Your IELTS qualification

should be no more than two years old

when you apply.

For further information, please visit


undergraduate/final-year-entry,

email [email protected] or

call +44 (0) 1865 484848.

If you have studied for an NCC Diploma,

an Edexcel HNC or an ABE Diploma in

business you may be eligible to join the

second year of an Oxford Brookes

University business degree.

If you have studied for an SQA Higher

National Diploma, an NCC Advanced

Diploma, an Edexcel Higher National

Diploma or an ABE Advanced Diploma

in business you may be eligible to join

the final year of an Oxford Brookes

University business degree.

In addition to this, if you are studying

towards papers one and two of the

ACCA you may be eligible to study on

a distance learning basis towards a

BSc Applied Accounting degree

awarded by Oxford Brookes University.

There are a range of other qualifications

that have been carefully matched to the

Business School programmes. You can

find a complete list by visiting


undergraduate/final-year-entry.

If your qualification is not listed, please

contact us to discuss your individual

application.

SECOND AND FINAL YEAR ENTRYThe Business School at Oxford Brookes University offers credit for your previous studies. If you have completed an appropriate course you could be eligible to apply for entry into the second or final year of one of our undergraduate courses. This means you could gain an Oxford Brookes University degree within one or two years of study in the UK, if your previous qualification is recognised by the university.

NCC Diploma NCC Advanced Diploma

Edexcel HNCHigher National Certificate

Edexcel HNDHigher National Diploma

ABE Diploma ABE Advanced Diploma

SQA Higher National Diploma

ACCA leading to BSc Applied Accounting

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SHAAD HAMID, Final Year Entry, BA (Hons) International Business Management

I transferred my credits from Sri Lanka and

started university in the UK as a final year student.

I graduated with an Oxford Brookes University

Business School degree.

You learn in a city thats renowned for knowledge

and learning and you meet so many people from

different backgrounds. The quality of teaching is

absolutely outstanding. After graduation I took an

Oxford Brookes internship so gained not only a

high class education but experience too. The

internship allowed me to hone in on what I enjoy.

I am now working as an SEO Account Manager

in a Global Digital Marketing agency in Dubai,

where I help increase my clients visibility and

sales revenue online.

As an international student it's amazing what

opportunities you have and what you can achieve

by living, studying and working in the UK.

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OPEN DAYS

The university normally runs three open

days each year on Saturdays in June,

October and November, giving you the

opportunity to find out more about the

university and the Business School.

It is a chance to meet teaching staff and

current students, to find out how the

subjects you are interested in are taught

and to see the facilities. It is also a good

opportunity for you and your family or

friends to look round the city of Oxford

and to get a feel of what it is like to study

here.

For up-to-date open day information

visit: www.business.brookes.ac.uk/

undergraduate/open-days.

APPLICANT DAYS

Once you have been made an offer you

may be invited to an Applicant Day.

This is an opportunity for you and your

family or friends, to look round the

university and talk to staff and students.

Applicant Days are a great way to find

out more about the Business School

and our courses, before deciding which

university to select as your first choice.

You can watch videos about the

Business School at:

OPEN DAYS, APPLICANT DAYSAND VISITS

CAMPUS TOURS

If you cant get to an Open Day or an

Applicant Day, student guiders are

available to show you around and tell

you about life at Oxford Brookes

University.

To book a guided campus tour please

call: +44 (0) 1865 484848 or

email [email protected].

I was won over by the

lecturers on Open Day; they are

really kind, warm and passionate

about what they do and what they

teach us.

BELLA LE BLANCBA (Hons) Business and Marketing Management

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Find out more about Oxford Brookes University Business School by coming to see us at one of our open days, on an applicant day or by booking a campus tour.

www.youtube.com/BrookesBusinessSch


21


SINGLE AND COMBINED HONOURS

A single honours course is the study of

one subject in depth. A combined

honours course allows you to combine

two subjects. You can take either a joint

approach or major in one of the two

subjects. If you take the joint approach,

your workload is balanced between your

two subjects; if you choose to major in

one subject, your accompanying minor

subject accounts for between a quarter

and a third of your overall work.

Combining Business Management

with another subject can improve your

employability prospects and help you

develop an existing passion into a

rewarding career (see page 30).

YOUR DEGREE STRUCTURE

YOUR DEGREE STRUCTURE

Each course is made up of a number of

modules, which are self-contained units

of study, taught and assessed

independently. Full-time students

normally study eight modules per year

(four in each semester) and each module

is taught using a combination of lectures,

seminars and workshops.

In the first year, depending on the course

you study and whether you have

previously studied Business A-level, you

will typically take six compulsory modules

and choose two further modules from a

range of electives, including the

opportunity to study a language. In the

second year, you will typically study four

compulsory (advanced) modules and

choose four further modules from a

range of electives.

In the final year, you will choose from a

range of honours modules, including a

dissertation, synoptic or independent

study module.

This way you study the core topics within

your chosen degree subject, but also

choose to study areas that are of

particular interest to you or that fit with

your career aspirations. Help and advice

in making your choices is provided by

your Academic Advisor and Course

Tutors. Typical course structures are

illustrated by the charts on the individual

course pages that follow.

Studying at the Business School at Oxford Brookes University means joining one of the mostinnovative undergraduate programmes in the UK. The modular structure of the coursesincorporates an international approach to the study of your degree subject and offers flexibility of choice within each course.

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WORK PLACEMENTS

A key feature of all our undergraduate

courses is the work placement scheme,

which lays the foundations for a

successful career. On Business School

courses the work placement year is

optional, though strongly recommended,

and takes place in the third year of a

four-year course. See page 12 for more

details.

SUMMER INTERNSHIPS

After your first and second years you

have the opportunity to gain further work

experience and apply your knowledge

through a summer internship with a

company. Our Work and Voluntary

Experience Services office is able to

assist you with finding an internship, as

well as voluntary work throughout your

course, which will significantly enhance

your CV and give you an advantage

when applying for graduate positions.

INTERNATIONAL EXCHANGE

You are encouraged to take advantage

of the opportunity of an international

exchange in the second semester of

your second year at one of our partner

institutions in Europe, USA, Asia or

Australia.

Studying overseas provides the chance

to broaden your horizons through living

and working in another culture, an

experience that could prove invaluable

in todays global business environment.

During an exchange you will continue

to earn credit towards your degree.


BUSINESS AND MANAGEMENT

In addition to pedagogy, research in the

department is focused around two main

clusters of expertise. The International

Strategy, Entrepreneurship, Innovation

and Operations cluster concentrates on

how organisations can improve their

performance through strategic initiatives.

The Organisation Studies cluster

investigates practices and processes

of managing and organising in order to

further our understanding of how things

work in organisations.

Members of the department routinely

publish their research in international

journals, presenting at international

conferences, collaborating with UK and

international partners and undertaking

consultancy, commercial training,

coaching and mentoring.

During your studies you will be taught by

experienced academic staff and have

the opportunity to interact with senior

managers from high profile companies

including Siemens, Land Securities,

Ernst & Young and IBM, who will help

you apply your learning to workplace

situations.

The Department of Business and

Management will help you become

a well-informed business decision

maker, who is able to draw on the

latest research to gain insight into

complex business problems in a

range of international contexts.

The department brings together expertise

from a range of academic areas.

Within our programmes students have

the opportunity, via a range of elective

module options, to specialise in the

following areas: Business Analysis Enterprise and Entrepreneurship Ethics and Sustainability in Business Operations and Logistics Management and Leadership Marketing Business Finance

The department is known for its expertise

and excellence in learning and teaching

and includes National Teaching Fellows

and a Professor in Teaching and Learning.

The ASKe Pedagogic Research Centre

secured the facultys nationally

recognised status as a Centre for

Excellence in assessment, and research

continues into teaching developments.

You will also be able to see how

businesses operate by going on site

visits to places such as The Old Vic,

the Royal Shakespeare Company,

Silverstone and Arsenal FC.

The department has developed strong

links with a wide range of industries and

international partner institutions. Such

links enable us to embed employability

within our courses and maintain a

strong commitment to self-development

through work placements in

organisations, employment related

events throughout the course and

practitioner expertise used in teaching

and mentoring.

Our varied international connections

provide exciting opportunities for you to

actively engage with issues and debates

relating to global citizenship and to study

abroad for a semester if you wish.

A business degree prepares you for a

wide variety of careers in functions such

as Operations, HR, Sales and Marketing,

Purchasing and Logistics. Graduates

from the department often go on to

graduate training schemes and many of

our graduates take opportunities abroad.

OUR BUSINESS AND MANAGEMENT DEGREES

BA (Hons) Business and Management Page 24 UCAS CODE N200 BA/BU

BA (Hons) International Business Management Page 26 UCAS CODE N120 BA/BT

BA (Hons) Human Resource Management Page 28 UCAS CODE MC10 BA/HJ

BSc/BA (Hons) Business Management Page 30

UCAS CODE (Please visit www.brookes.ac.uk/busmancomb2015 for a complete list of UCAS codes for combined honours degrees)

23


24

On this course you will develop the skills and understanding you need to succeed in a wide range ofbusiness careers. The course shares a common first year with two other courses: Human ResourceManagement and International Business Management. It is possible to switch between these degrees after the first year, offering you maximum flexibility.

BA (Hons) BUSINESS AND MANAGEMENTSINGLE HONOURS

Visiting professionals will give you an

insight into todays dynamic, global

business environment.

Your experience will be dynamic and

practice based, enabling you to develop

the organisational competences and

business awareness needed for a

successful career.

WORK PLACEMENTS

You can spend your third year on a work

placement, which is a great opportunity

to enhance your CV, preparing you for

future employment. You will gain

commercial and practical experience

and many students are offered graduate

positions by their placement employer.

Recently, students have enjoyed

inspiring and challenging positions at

IBM, Aldi, BMW, Dyson, Ernst &

Young, GlaxoSmithKline, Mars

Chocolate UK and PayPal.

CAREER PROSPECTS

This course will enable you to secure

positions in a range of settings, including

in a multi-national business, a major

charity, education, healthcare or

government, nationally or internationally.

Many of our students go on to graduate

training schemes in international

companies such as Aldi, Nielsen, IBM,

Virgin Mobile, Intel, O2 and Dell. Our

Careers Centre will support you in finding

the right job for you.

THE COURSE

This is an interactive course involving

seminars, workshops, discussions and

group work activities. You will explore

business issues and problems in realistic

contexts, allowing theory to be examined

through interesting and challenging

scenarios.

There is an emphasis on you developing

core management capabilities including

team working, problem solving and

communication skills. These skills will

help to make you highly sought after by

employers when you graduate.

In the first year, you will be introduced

to contemporary business issues with

a focus on the international business

environment.

In the second year, you can specialise

in an area of business related to your

interests or career aspirations, for

example: Business Analysis Enterprise and Entrepreneurship Ethics and Sustainability in Business Management and Leadership Operations and Logistics Marketing Business Finance

You will be taught by staff who write

leading textbooks on business and

management and who bring

considerable experience and industry

links to the school.

COURSE LENGTH

Three years full-time study,

or four years if an optional

work placement year is included.

Part-time: up to eight years.

SPECIFIC ENTRY REQUIREMENTS

GCSE Mathematics (grade B

preferred) and English (grade C

or above). If English is not your first

language please see English

language requirements on page 16.

TYPICAL OFFERS

BBB or equivalent at A-level;

AS-levels will be recognised in place

of a maximum of 1 A-level (may

include 12-unit vocational A-level);

International Baccalaureate:

31 points;

BTEC National Diploma: DDM;

Advanced Diploma: grade B,

including A-level at grade B.

Key skills are not required but would

be a positive feature of an application,

as would free-standing AS-levels

such as Critical Thinking.

FURTHER INFORMATION

[email protected]

Tel: +44 (0) 1865 484848


undergraduate

UCAS CODE N200 BA/BU


25

Analytical Techniques forBusiness and Management

Introduction to Management(2 module credits)

Foundations of Business(if without Business A-level)

Leading andManaging People

Business Strategy forCompetitive Advantage Research Methods Business and Finance

Alternative Perspectiveson Management

Strategic Decision Making(2 honours module credits)

Developing Self, Developing Others

Choose 2 honours module credits from List C

First Year - Study 8 module credits

Second Year - Study 8 module credits

Choose 4 modules from List B

Third Year

Optional Work Placement Year (includes a Skills for Placement Search module in your second year)

Fourth Year (Third Year if not undertaking a Work Placement) - Study 8 module credits

Choose 2 modules from Lists B or C

International Business Context(2 module credits)

Choose 3 modules from List A(2 if without Business A-level)

Elective modules List ACreating Entrepreneurial OrganisationsFoundations of MarketingPlanning a Successful EventThe Evolution of Global Business

Or choose any 1st year modules from across theuniversity, for example introductory modules in Law, Psychology, IT or languages including French, Spanish, Mandarin Chinese, Japanese or Italian.

Elective modules List BBuying, Merchandising and Store DesignCorporate and Business LawCreating and Delivering the Retail BrandCreativity and Innovation Customer Relationship ManagementDeveloping Human Resource StrategieseBusinessEnterprise and EntrepreneurshipEnvironmentally Sustainable BusinessEthics in BusinessFinancial Markets and InstitutionsIndependent Study (Community Engagement)Independent Study in BusinessInternational FinanceInternational Markets and CompetitionIntroduction to People ManagementManagement Information Systems Managing Business OperationsManaging Business ProjectsManaging Knowledge for Competitive AdvantageManaging Non-Profit OrganisationsMathematics for Decision MakingOrganisational BehaviourPurchasing and Supply Chain ManagementRegional Studies Asia, Africa or Europe Services Marketing Management The Business of Sport and EntertainmentWork and the JapanesePlus language options

Honours modules List CBusiness Intelligence and Decision MakingConsultancy Project (2 module credits)Contemporary Issues in Finance Dissertation in Business and Management (2 module credits)Dynamics of Employment RelationsEntrepreneurial Business Management (2 module credits)International Business Case Studies (2 module credits)Independent StudyInternational Human Resource ManagementInternational MarketingLeading and Managing ChangePerspectives on International ManagementThe Developing Business

BUSINESS AND MANAGEMENT DEGREE STRUCTURE

Student profile

TOM INGRAMBA (Hons) Business and Management

My business degree has given me a

greater understanding of the real world

of business and management. It has

challenged me to push myself intellectually

while still giving me enjoyment in the

subject.

MODULE KEY

COMPULSORY ELECTIVE

WORK PLACEMENT HONOURS


26

This course is for those considering a career in international organisations operating in differentcultures. You will investigate how businesses operate internationally and the challenges managersface in an increasingly global world, giving you the confidence to work in a culturally diverse environment.

BA (Hons) INTERNATIONAL SINGLE HONOURSBUSINESS MANAGEMENT

The cost of this international field trip is

not included in your course tuition fee,

a separate fee will apply. Please email

[email protected] for more

information.

WORK PLACEMENTS

You can spend your third year on an

international work placement, which is

a great opportunity to enhance your

CV and prepare yourself for future

employment. You will gain commercial

and practical experience and many

students are offered graduate positions

by their placement employer.

Students have enjoyed exciting and

challenging positions at Danone, EDF

Energy, IBM, Europanel, Samsung,

Kantar Worldpanel, Nestl, Paypal,

VW and other global organisations.

You are encouraged to undertake an

exchange for one semester at a partner

institution in Europe, USA, Asia or

Australia. During an exchange you

experience at first hand living and

learning in a different culture and earn

credit towards your degree course.

CAREER PROSPECTS

This degree will prepare you for working

across different cultures enhancing your

opportunities for an international career.

Recent graduates have secured

employment with HSBC, Deloitte LLP,

Accenture and BMW.

THE COURSE

This course shares a common first year

with two other courses: Business and

Management, and Human Resource

Management. It is possible to switch

between these degrees after the first

year.

In the first year, you will learn about

the fundamentals of business and

management within an international

business context. Your first year

compulsory modules will teach you

about the influence of the external

environment, particularly the economy,

on the decisions of business. You will

develop an understanding of

management theory in practice and

develop the academic and digital skills

necessary to support you through

your later learning.

In the second and final years, you will

learn about international management,

critical thinking and international

strategic enquiry. You will explore how

decisions are made in culturally diverse

organisations, how resources are

allocated to ensure success, and the

challenges of long-term economic and

environmental sustainability. You will also

have the opportunity to study one of a

range of languages.

The course culminates in the

International Business Consultancy

Project, enabling you to work outside

the UK and in multicultural teams.

COURSE LENGTH











TYPICAL OFFERS

ABB or equivalent at A-level;





33 points;



including A-level at grade A.





FURTHER INFORMATION

[email protected]

Tel: +44 (0) 1865 484848


undergraduate

UCAS CODE N120 BA/BT


27




Research MethodsResearch Methods

Business and Finance

Leading and ManagingPeople

Business Strategy forCompetitive Advantage International Business

Perspectives onInternational Management

International Business Consultancy(2 honours module credits)

Leading andManaging Change

Choose 2 honours modules from List C




Third Year






Elective modules List ACreating Entrepreneurial OrganisationsFoundations of MarketingPlanning a Successful EventThe Evolution of Global Business

Or choose any 1st year modules from across theuniversity, for example introductory modules inLaw, Psychology, IT or languages including French,Spanish, Mandarin Chinese, Japanese or Italian.

Elective modules List BBuying, Merchandising and Store DesignCorporate and Business LawCorporate Financial Accounting Creating and Delivering the Retail Brand Creativity and InnovationCustomer Relationship ManagementDecision Support Systems Developing Human Resource StrategieseBusinessEnterprise and EntrepreneurshipEnvironmentally Sustainable BusinessEthics in BusinessFinancial Markets and Institutions Independent Study (Community Engagement)International FinanceInternational Markets and Competition Introduction to People ManagementManagement Information SystemsManaging Business OperationsManaging Business ProjectsManaging Knowledge for Competitive Advantage Managing Non-Profit OrganisationsMathematics for Decision MakingOrganisational BehaviourPurchasing and Supply Chain Management Regional Studies Asia, Africa or EuropeServices Marketing Management The Business of Sport and EntertainmentWork and the JapanesePlus language options

Honours modules List CAlternative Perspectives on ManagementBusiness Intelligence and Decision MakingContemporary Issues in Finance Developing Self, Developing OthersDissertation in Business and ManagementEntrepreneurial Business Management (2 module credits)Independent StudyInternational Business Case StudiesInternational Human Resource ManagementInternational MarketingThe Developing Business

INTERNATIONAL BUSINESS MANAGEMENT DEGREE STRUCTURE

Student profile:

DORA GULYASBA (Hons) International Business Management

The teaching is very up-to-date, practical

and helps students to improve and use

their creativity.

Oxford Brookes life is really international

which has been great for my course. Ive

learnt so much from discussing issues in

a multicultural atmosphere.

MODULE KEY

COMPULSORY ELECTIVE



28

This is a wide-ranging and flexible degree which prepares you for a successful career in Human Resource Management in a range of organisational settings. You will learn how organisations manage, motivate, reward and empower their people in today's globalised business environment.

BA (Hons) HUMAN RESOURCE MANAGEMENT SINGLE HONOURS

During your final year, you will explore

international human resources, the

dynamics of employee relations and

consider alternative perspectives on

management, as well as choosing

additional modules.

WORK PLACEMENTS








Recently, students have enjoyed

inspiring and challenging positions at

IBM, Aldi, BMW, Dyson, Ernst &

Young, GlaxoSmithKline, Mars

Chocolate UK and PayPal.

CAREER PROSPECTS

This course will enable you to secure

positions in a range of settings, including

in business, a major charity, education,

healthcare or government, nationally or

internationally. Many graduates go on to

graduate traineeships in international

companies such as Nielsen, IBM,

Virgin Mobile, Intel, Aldi, O2 and Dell.

Our Careers Centre will support you in

finding the right job for you.

THE COURSE

On this course you will develop an

understanding of the significance of the

Human Resource Management function

to the success of organisations. Through

seminars and group work you will

practise making decisions in complex

and unpredictable contexts, and

become familiar with the complexities

of organisations and businesses. There

will be a continual focus on your

personal development.

This degree shares a common first year

with two other courses: Business and

Management, and International Business

Management. You will have the flexibility

to switch between degrees after your

first year.

In your first year, you will study modules

on international business and

management, and a module to support

your ability to use data. You can choose

from a variety of modules depending

on your interests or career aspirations,

including creating entrepreneurial

organisations and planning a successful

event.

In your second year, the modules cover

people management, research methods,

business and finance, strategic human

resource management and organisational

behaviour.

COURSE LENGTH











TYPICAL OFFERS






31 points;








FURTHER INFORMATION

[email protected]

Tel: +44 (0) 1865 484848


undergraduate

UCAS CODE MC10 BA/HJ





Leading andManaging People

Business Strategy forCompetitive Advantage Research Methods

Introduction to People Management

Developing Human Resource Strategies

Organisational Behaviour

Business and Finance

International Business Case Studies(2 honours module credits)

Developing Self, Developing Others

Alternative Perspectives on Management

International Human Resource Management



Third Year



Choose 2 modules from List B or C



Choose 1 module from List B

Dynamics of Employment Relations

Elective modules List ACreating Entrepreneurial OrganisationsFoundations of MarketingPlanning a Successful EventRaising Individual Financial AwarenessThe Evolution of Global Business


Elective modules List BCorporate and Business Law Creativity and Innovation eBusinessEnterprise and EntrepreneurshipEnvironmentally Sustainable BusinessEthics in BusinessManagement Information Systems Managing Business OperationsManaging Knowledge for Competitive AdvantageManaging Non-Profit OrganisationsIndependent Study (Community Engagement)Independent Study in BusinessInternational Finance Services Marketing Management The Business of Sport and Entertainment

Honours modules List CContemporary Issues in FinanceIndependent StudyInternational MarketingLeading and Managing ChangePerspectives on International Management The Developing Business

MODULE KEY

COMPULSORY ELECTIVE WORK PLACEMENT HONOURS

29

HUMAN RESOURCE MANAGEMENT DEGREE STRUCTURE


30

This Business Management course gives you the opportunity to combine the study of business withanother subject and turn an existing passion into a rewarding career.

BSc/BA (Hons) BUSINESS MANAGEMENT COMBINED HONOURS

WORK PLACEMENTS








Our students have enjoyed exciting and

challenging positions at Microsoft, IBM,

Aldi, BMW, Dyson, Ernst & Young,

GlaxoSmithKline, Mars Chocolate

UK, Paypal and a host of other global

organisations.

We encourage you to study abroad for a

semester during the course at one of our

partner institutions in the USA, Europe,

Asia or Australia.

CAREER PROSPECTS

Taking a combined honours degree

prepares you for a wide variety of

careers. By utilising the knowledge you

gain and the skills you develop from the

business management element and

a more specialised area such as film

studies, politics or sport, coaching and

physical education, you will be well

equipped for your future career. Our

Careers Centre will support you in finding

the right job for you after graduation.

THE COURSE

On this course you will develop both the

practical skills and insights necessary to

make decisions in todays complex and

unpredictable business environment.

Upon graduation you will have acquired

a broad understanding of business and

management which will enable you to

add value to an organisation right from

the start.

In the first year, you will explore the

influence of the business environment on

business decisions and study the effects

of the economy. You will learn about key

management theories and undertake

introductory accounting.

In the second year, you can choose to

gain a broad-based knowledge of

business and management or

concentrate on areas such as finance,

human resource management or

marketing.

This is a dynamic and practice-based

course. It involves innovative active

learning techniques and problem-solving

methods developed in partnership with

consultants from diverse organisational

backgrounds. Throughout the course

professionals from a wide range of

organisations come and speak, giving

you an insight into todays dynamic

global business world.

COURSE LENGTH








or above). If English is not your

first language please see English


TYPICAL OFFERS

BBC or equivalent at A-level;

for combined honours, normally the

offer will lie between the offers

quoted for each subject.





30 points;

BTEC National Diploma: DMM;







FURTHER INFORMATION

[email protected]

Tel: +44 (0) 1865 484848


undergraduate

UCAS CODE (Please visit www.brookes.ac.uk/busmancomb2015 for a complete list of UCAS codes for combined honours degrees)

For a list of subjects you can combine with Business Management, please visit:

www.brookes.ac.uk/busmancomb2015.


31

Elective modules List AAnalytical Techniques for Business and ManagementCreating Entrepreneurial OrganisationsFoundations of MarketingGlobal Business CommunicationsPlanning a Successful EventThe Evolution of Global Business


Elective modules List BCorporate and Business LaweBusinessManagement Information SystemsMathematics for Decision MakingThe Business of Sport and EntertainmentIndependent Study (Community Engagement)Managing Knowledge for Competitive AdvantageIndependent Study in Business

Creativity and InnovationEnterprise and EntrepreneurshipResearch Methods

Environmentally Sustainable BusinessEthics in BusinessManaging Non-Profit Organisations

Developing Human Resource StrategiesIntroduction to People ManagementOrganisational Behaviour

Managing Business OperationsManaging Business ProjectsPurchasing and Supply Chain Management

Buying, Merchandising and Store DesignCreating and Delivering the Retail BrandCustomer Relationship ManagementServices Marketing Management

Business and FinanceFinancial Markets and InstitutionsInternational FinanceInternational Markets and Competition

Honours modules List CAlternative Perspectives on ManagementConsultancy Project (2 module credits)Contemporary Issues in Finance Developing Self, Developing OthersDissertation in Business and Management (2 module credits)Dynamics of Employment RelationsEntrepreneurial Business Management (2 module credits)Independent StudyInterdisciplinary Dissertation in Business and ManagementInternational Human Resource ManagementInternational MarketingInternational Retail Strategy (2 module credits)Leading and Managing ChangePerspectives on International ManagementThe Developing Business

Choose 3 modules from your 2nd subject

Using Accounting andFinancial Information

Module from List Aor 2nd subject

Leading and ManagingPeople

Business Strategy forCompetitive Advantage

Module from List Bor 2nd subject




Business and Management Synoptic(2 honours module credits)

Choose 2 honours module credits from 2nd subject

Choose 2 honours module credits from List Cor 2nd subject



Choose 2 module credits from 2nd subject

Third Year



Choose 2 modules from Lists B or Cor 2nd subject

Introduction to Business and Management(2 module credits)

Module from List Aor 2nd subject

BUSINESS MANAGEMENT DEGREE STRUCTURE

Student profile

FREDDIE PRENDERGASTBSc/BA (Hons) Business Management combined with Statistics

The modules are so relevant and up-to-

date... its all very current and its really

quite inspiring.

It helps with your enthusiasm and you

understand and feel part of the topic you

are talking about.

MODULE KEY

COMPULSORY ELECTIVE

WORK PLACEMENT

SECOND SUBJECT

HONOURSPlease visit: www.brookes.ac.uk/busmancomb2015for details of module choices for your 2nd subject.


32


Our relationships with businesses

provide many opportunities for students

to become involved in live case studies

and gain an in-depth understanding of

the contemporary marketing challenges

faced by organisations. Recent visiting

speakers from industry have included

managers from Harley-Davidson,

Johnson & Johnson, Fat Face, Age

UK, Oxford United Football Club and

BP. Our students are encouraged to

undertake a work placement year in

a marketing role in industry and are

supported in securing one.

There are three main research clusters

within Marketing: Brand Strategy,

Customer Relationship Management and

Digital Marketing. Areas covered include

brand management (brand equity,

branded content, brand personality,

political branding, brand mapping and

place branding), customer engagement

and retention strategies, digital

marketing strategies, digital economy

and social media. Our courses and our

consultancy work are informed by this

research.

Staff in the department write some of the

leading marketing textbooks, routinely

publish their research in international

journals and present keynote speeches

at high profile corporate events and

conferences.

The Department of Marketing

emphasises an academic experience

for our students that is firmly rooted in

professional practice and academic

rigour. With our staffs commitment to

research, their extensive links with

marketing practitioners and their

continuing experience in consultancy,

the department is well placed to

develop our students essential

employability skills.

Our links with industry help to provide a

real world perspective for our students

which means that they are highly sought

after. Many major employers, including

Aldi, Tesco and Nielsen, leading

marketing communications agencies

and smaller cutting-edge agencies come

to the department to talk to our students

about career opportunities as well as

their philosophy of marketing.

Our teaching programme is designed

to ensure that our students learn about

current business and marketing issues as

well as gain a sound grounding in theory.

All teaching staff are active researchers

and/or have recent professional or

consultancy experience.

We maintain close links with professional

bodies, such as the Chartered Institute of

Marketing (CIM) and the Institute of Direct

and Digital Marketing (IDM).

We collaborate closely with a number of

overseas universities for research and

staff and student exchange, and to

provide training and development to

international businesses, most recently

with Red Bull.

Students have the option to study for

one semester overseas (most courses

are provided in English) and we

encourage our marketing students to

gain this valuable experience. It provides

opportunities for students to actively

engage with debates relating to global

issues. Support is provided to students

studying overseas and there is a flexible

system of module credit exchange.

MARKETING

OUR MARKETING DEGREE

BA (Hons) Business and Marketing Management Page 34 UCAS CODE NN15 BA/BK

33


34

This course gives you an understanding of marketing in an international business context, enablingyou to respond to the differing needs of a diverse range of organisations. You will develop thefunctional knowledge and strategic thinking required to be an effective manager.

BA (Hons) BUSINESS AND SINGLE HONOURSMARKETING MANAGEMENT

WORK PLACEMENTS




future employment. Many students are

offered graduate positions by their

placement employer. Students have

enjoyed challenging positions at Disney,

GlaxoSmithKline, Harley-Davidson,

BMW, Nissan, Warner Bros, MMR

Research Worldwide, TNT and Xerox.

CAREER PROSPECTS

This course prepares you for managerial

careers in business, marketing, retail,

logistics and marketing communications

in a range of organisations. Many go on

to graduate traineeships in companies

such as Marks & Spencer, Vodafone,

Aldi, O2, Johnson & Johnson,

Microsoft and Procter & Gamble.

PROFESSIONAL BODIES

This degree has been approved and

accredited by the Chartered Institute of

Marketing (CIM) to meet the qualification

criterion for the Chartered Postgraduate

Diploma in Marketing; please note, senior

marketing management experience is

required. Graduates qualify for direct

entry to the CIM Professional

Postgraduate Diploma in Marketing.

The Marketing Communications

specialism meets the learning outcomes

of the Institute of Direct and Digital

Marketing (IDM) Certificate in Direct and

Interactive Marketing.

THE COURSE

In your first year, you will gain a

comprehensive insight into essential

areas of business and marketing

management. In addition, the

Foundations for Academic Success

(FAS) module supports you in making

the transition to university-level study.

It is closely linked with the Marketing in

Context module, in which the skills

developed in FAS are practised and

assessed in a subject specific context.

During your second and final years, you

can elect to follow an individually tailored

business and marketing course exploring

additional areas of marketing and/or

wider business subjects, providing a wide

range of career choices. Alternatively,

you can choose to specialise in retailing

or marketing communications.

Within the marketing communications

specialism you learn to plan, implement

and evaluate promotional tools, including

advertising and PR. This specialism

prepares you for a career in marketing

communications, whether working in a

marketing services agency or client side.

Within the retail specialism you learn

to create and deliver a successful

service experience within an international

retail context, from producer to end

consumer. This specialism prepares you

for a career in the retail sector or within

those organisations supplying goods

and services to it.

COURSE LENGTH







preferred) and English (grade C or

above). If English is not your first

language, please see English


TYPICAL OFFERS






31 points;








FURTHER INFORMATION

[email protected]

Tel: +44 (0) 1865 484848


undergraduate

UCAS CODE NN15 BA/BK


35

Global Business Communications

Foundations for Academic Success(2 module credits)

Using Accounting andFinancial Information


Business Strategy for Competitive Advantage Business and Finance

Principles of Marketing Management(2 module credits)

Strategic Marketing Management(2 honours module credits)






Third Year




Marketing in Context(2 module credits)


Elective modules List ABasic Survey MethodsBusiness Economics and Financial MarketsEssential Information SkillsPlanning a Successful EventRaising Individual Financial Awareness


Elective modules List BApplied Consumer BehaviourBuying, Merchandising and Store DesignCorporate and Business LawCreating and Delivering the Retail BrandCreativity and InnovationCustomer Experience Management Customer Relationship Management eBusinessEnterprise and EntrepreneurshipEnvironmentally Sustainable BusinessEssentials of Marketing CommunicationsEthics in BusinessIndependent Study (Community Engagement)International BusinessLeading and Managing PeopleManaging Business OperationsManaging Business ProjectsManaging Non-Profit OrganisationsMathematics for Decision MakingProduct and Brand ManagementPurchasing and Supply Chain ManagementResearch MethodsStrategic Marketing Communications

Plus language options

Honours modules List CCampaign Management and Development (2 module credits)Consultancy Project (2 module credits)Contemporary Issues in Marketing ManagementDissertation in Business and Marketing Management (2 module credits) Entrepreneurial Business Management (2 module credits)Independent StudyInternational Business Case Studies (2 module credits) International Marketing International Retail Strategy (2 module credits)Professional Practice

BUSINESS AND MARKETING MANAGEMENT DEGREE STRUCTURE

Student profile

JONAS PALOVISBA (Hons) Business and Marketing Management

My course is industry-oriented, preparing

me for the job market. As well as lectures,

we have seminars and workshops where

we can interact and work co-operatively in

a friendly, open environment. Studying at

Brookes is a great chance to get to know

various cultures and languages, and find

friends for life.

MODULE KEY

COMPULSORY ELECTIVE



36


Students are encouraged to undertake

a work placement year and are provided

with support in securing one.

Through the Accountants in Mentoring

Scheme, our final year students are

mentored by managers from companies

including KPMG, PwC, Grant Thornton

and Unipart. For further information see

page 15.

The main focus of research within the

department is on how accountability is

achieved, explored from both theoretical

and practical perspectives and

encompassing a range of disciplinary

and methodological approaches.

Research in this department is grouped

around three clusters: Accountability and

Governance in the Public and Third

Sectors, Applied Environmental and

Developmental Economics and

Corporate Social Responsibility.

The Department of Accounting,

Finance and Economics focuses on

providing an excellent, all-round

academic experience with an

international perspective, making

our graduates highly sought after in

accounting and economics

disciplines.

Teaching at undergraduate level is

undertaken by our international team of

staff who are active researchers and/or

who have a professional background.

This means you learn about current

issues as well as gaining a sound

theoretical grounding. Our courses can

offer exemptions from professional

examinations.

Our staff maintain close links with

relevant professional bodies and leading

practitioners. Employers and professional

bodies such as ICAEW (The Institute of

Chartered Accountants in England and

Wales), ACCA (Association of Chartered

Certified Accountants), Grant Thornton,

PwC, Critchleys, The Financial Times

and the Department of Transport also

come and speak to our students.

The department has established a third

sector study group and is currently

developing research into the governance

of third sector organisations, particularly

charities. This is building on the

Accounting for Community: Engaging

Students (ACES) project, established

by the Accounting and Finance course,

in which student volunteers are trained

by a local accountancy firm to assist

local organisations with basic accounting.

Our Accounting and Finance course

offers exemptions from the Association of

Chartered Certified Accountants (ACCA),

the Institute of Chartered Accountants

in England and Wales (ICAEW) and the

Chartered Institute of Management

Accountants (CIMA).

ACCOUNTING, FINANCE ANDECONOMICS

OUR ACCOUNTING, FINANCE AND ECONOMICS DEGREES

BSc (Hons) Accounting and Finance Page 38 UCAS CODE NN43 BSc/DG

BSc (Hons) Economics, Finance and International Business Page 40 UCAS CODE LN13 BSc/DF

BA (Hons) Economics, Politics and International Relations Page 42 UCAS CODE LL21 BA/IX

37


On this course you will develop excellent team-working, problem-solving, communication and analytical skills as well as the commercial awareness to prepare you for future employment. The status and quality of this degree is illustrated by our long-standing strategic alliance with the Association of Chartered Certified Accountants (ACCA), the global body for professional accountants.

BSc (Hons) ACCOUNTING AND FINANCE SINGLE HONOURS

Some exemptions from second level

examinations are available. We are a

Partner in Learning with the ICAEW.

WORK PLACEMENTS



to enhance your CV preparing you for


commercial and practical experience and

many students are offered graduate


Recently students have enjoyed exciting

and challenging positions at Aldi, BMW,

Microsoft, IBM, KPMG, Hewlett

Packard, Ernst & Young, Grant

Thornton and a host of other global

organisations.

CAREER PROSPECTS

This course will prepare you for a career

in accounting and finance but also

prepare you to join a general graduate

training scheme, set up your own

business or study at postgraduate level.

You will have the opportunity to enhance

your employability by taking part in our

two successful projects:

Accounting for Community: Engaging

Students (ACES), where students

perform voluntary accounting roles at

local organisations; and Accountants in

Mentoring (AiM), where students are

mentored on a one-to-one basis by a

finance professional.

THE COURSE

This is an interactive course and so you

will be involved in group presentations,

role plays, discussions of topical

materials, e-learning, computer-based

simulations, online discussion groups,

diagnostic assessments and workshops.

Visiting professionals will give you an

insight into todays accounting and

business environment.

After a common first year you can

continue with the Accounting and

Finance degree or choose to follow

pathways specialising in Accounting

and Information Management or

Accounting and Business.

The Accounting and Information

Management pathway equips you to

deal with the growing impact information

systems have within organisations and in

the careers of accounting professionals.

The Accounting and Business pathway

equips you with the knowledge to take

an analytical approach to business

decision making and problem solving in

your professional future.

This course allows exemptions from first

level professional qualification exams

with the Association of Chartered

Certified Accountants (ACCA), the

Institute of Chartered Accountants in

England and Wales (ICAEW) and the

Chartered Institute of Management

Accountants (CIMA).

COURSE LENGTH







or above) and English (grade C or

above). If English is not your first

language, you should have IELTS

6.5 overall, with a 6.0 in reading

and a 6.0 in writing or equivalent.

TYPICAL OFFERS






31 points;








FURTHER INFORMATION

[email protected]

Tel: +44 (0) 1865 484848


undergraduate

38

UCAS CODE NN43 BSc/DG


MODULE KEY

COMPULSORY ELECTIVE WORK PLACEMENT HONOURS

Business Economicsand Financial Markets

Accounting in Society EssentialInformation Skills




Introduction to Accounting(2 module credits)

Management Accounting Financial Accounting and Reporting(2 module credits)

Contemporary Issuesin Finance

Choose 2 modules from Lists B or D

Financial AccountingTheory

Business Aspects ofManagement Accounting




Third Year



Honours modulefrom List D

Corporate Finance

ACCOUNTING AND FINANCE DEGREE STRUCTURE

Elective modules List AFoundations of MarketingGlobal Business CommunicationsQuantitative Techniques in Economics and Finance I Raising Individual Financial Awareness

Or choose any 1st year modules from acrossthe university, including languages.

Elective modules List BAccounting Information SystemsAdvanced TaxationAuditing PracticeAuditing TheoryBusiness Strategy for Competitive AdvantageCorporate and Business LaweBusinessEnterprise and EntrepreneurshipEnvironmentally Sustainab

undergraduate 2015 business school

Documents

scienceundergrad business

combrookesbsundergrad

degree structure23 business

finance40 bsc hons economics

oxford brookesstrong

page 4introduction6

teaching practice

modern university