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[un]common sense: 10 rules of doing pr in emerging markets

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Rules for conducting successful PR in emerging markets 10 11

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Robert Holdheim presentation at the ICCO Summit 2014 in New Delhi

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Page 1: [Un]common Sense: 10 Rules of Doing PR In Emerging Markets

Rules for conducting successful PR in emerging markets

1011

Page 2: [Un]common Sense: 10 Rules of Doing PR In Emerging Markets

Complexity Rules

(embrace it)

Page 3: [Un]common Sense: 10 Rules of Doing PR In Emerging Markets

Push theBoundaries

(play on adifferent field)

Page 4: [Un]common Sense: 10 Rules of Doing PR In Emerging Markets
Page 5: [Un]common Sense: 10 Rules of Doing PR In Emerging Markets
Page 6: [Un]common Sense: 10 Rules of Doing PR In Emerging Markets

Lead the Market

Page 7: [Un]common Sense: 10 Rules of Doing PR In Emerging Markets

(… but NOT bytoo much)

Page 8: [Un]common Sense: 10 Rules of Doing PR In Emerging Markets

Grow thePie

(not just your piece)

Page 9: [Un]common Sense: 10 Rules of Doing PR In Emerging Markets

Mind the Gap!

(know your audience)

Page 10: [Un]common Sense: 10 Rules of Doing PR In Emerging Markets

It’s all about the

Talent

(you’ll have to grow your

own)

Page 11: [Un]common Sense: 10 Rules of Doing PR In Emerging Markets

Content is King

(context is queen)

Page 12: [Un]common Sense: 10 Rules of Doing PR In Emerging Markets

Go Digital,Go Mobile!

(leapfrogtraditional

approaches)

Page 13: [Un]common Sense: 10 Rules of Doing PR In Emerging Markets

It is all about the

Experience

(adopt a direct

approach)

Page 14: [Un]common Sense: 10 Rules of Doing PR In Emerging Markets

Integrate, Integrate, INTEGRAT

E!!

(integrate)

Page 15: [Un]common Sense: 10 Rules of Doing PR In Emerging Markets

Expectthe

Unexpected

(success redefined)

Page 16: [Un]common Sense: 10 Rules of Doing PR In Emerging Markets

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