uncharted logo date: april 27, 2017 development · uncharted logo development company info....

Project

Uncharted Logo Development

Company Info.

Unreasonable Institute Boulder, CO

Date: April 27, 2017Page: 1 / 20

Presented by Briteweb

UNCHARTED

Uncharted is the social impact accelerator for people who are determined to tackle the world’s most intractable problems, but who know the same old approaches don’t cut it anymore. We work with innovators willing to take big leaps in the name of big change. Unlike other accelerators, we zero in on a problem, find the right people to attack it, then meaningfully measure our progress.

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CHOSEN OPTION

Concept

- Starting with the letter U for Uncharted, the identity is generated by deconstructing the U shape into its essential components- The U symbol shape has connotation of a leaf, plant, or flower connoting ideas of blooming, growth, and optimistic future- By deconstructing it, the shapes speak of ideas ofshifting elements which can be related to living in aworld where there is constant shifts that are ever-changing. A world where one needs to adjust, and adapt to find solutions to future problems and worldly issues- Piecing the puzzle together- Bringing elements together = putting people, sectors,initiatives, experts together to find solutions to problems- Analytical thinking- Geometric shapes with a potential to morph or permutate and grow into a bold and impactful graphic system constructed from the simple concept of a circle (circle = world, communities, sun/energy, statistics, friendly, etc)- Challenging the status qou- Taking risks and evolving

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Date: April 12, 2017Page: 58 / 74


Logo Option 06 —Concept

100%

100%White

100%Black

100% Pantone 7479Pantone 1235

100%Pantone 172

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Color—Primary Palette

100%

100%White

100%Black

100% Pantone 7479Pantone 1235

100%Pantone 172

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Date: April 12, 2017Page: 60 / 74


Logo Option 06 —Primary Colors

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Date: April 12, 2017Page: 61 / 74


Logo Option 06 —Social Media Avatars

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Logo—Primary (Color + White)

Note: If logo is on a grey, black or dark background, or on a photo with enough contrast, this option is best.

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Logo—Primary (Color + B/W)

Note: If logo is on a grey background, or on top of a photo with enough contrast, this option is best. Pay careful attention to make sure the black isn’t in any dark areas in the photo or background that are too dark. The black will need enough contrast if used on top of a photo.

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Logo—Primary (Color + Black)

Note: If logo is on a white background use this option.

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Logo—One Color (Yellow)

Note: If only one color is needed, use any of the three primary colors from the palette, in this case, yellow (Pantone 1235).

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Logo—One Color (Orange)

Note: If only one color is needed, use any of the three primary colors from the palette, in this case, orange (Pantone 172).

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Date: April 27, 2017Page: 10 / 20


Logo—One Color (Green)

Note: If only one color is needed, use any of the three primary colors from the palette, in this case, green (Pantone 7479).

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Date: April 27, 2017Page: 11 / 20


Logo—One Color (Black)

Note: Use black in situations where only black is needed or available (i.e. For companies who still use faxes, black and white newspapers or if only printing in black and white is available)

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Date: April 27, 2017Page: 12 / 20


Logo—White (Reversed on Black)

Note: Use white in situations where only one color is needed in black backgrounds. If possible use company colors as backgrounds.

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Date: April 27, 2017Page: 13 / 20


Logo—White (Reversed on Yellow)

Note: Use white in situations where only one color is needed within a colored background. If possible use company colors as backgrounds, in this case yellow. If other background colors are used outside of your control, be sure that there is enough contrast between the logo and background color.

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Date: April 27, 2017Page: 14 / 20


Logo—White (Reversed on Orange)

Note: Use white in situations where only one color is needed within a colored background. If possible use company colors as backgrounds, in this case orange. If other background colors are used outside of your control, be sure that there is enough contrast between the logo and background color.

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Date: April 27, 2017Page: 15 / 20


Logo—White (Reversed on Green)

Note: Use white in situations where only one color is needed within a colored background. If possible use company colors as backgrounds, in this case green. If other background colors are used outside of your control, be sure that there is enough contrast between the logo and background color.

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Date: April 27, 2017Page: 16 / 20


Note: Use this version of the logo application if the background needs to be one of the primary company colours, in this case, yellow.

Logo—Multi-Color in Colored Backgrounds

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Date: April 27, 2017Page: 17 / 20


Note: Use this version of the logo application if the background needs to be one of the primary company colours, in this case, orange.


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Date: April 27, 2017Page: 18 / 20


Note: Use this version of the logo application if the background needs to be one of the primary company colours, in this case, green.


Headline & Body Text

Foundry Context

AaBbCc1234ABCDEFGHIJKLNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890{!@#$%^&*?}(,.:;”/)

01IMPACT

Haruntotatiae velitatissum as volenis doluptae solorit re cus.

Ficab ipicaes di dolut hilibus dolume odi con con reius pella consecte parum et eaqui imolupta con eum excepedi dipiduciis ex et, erciaerate nus.

Sometimes I’ve believed as many as six impossiblethings before breakfast.Lewis Caroll

OUR SUCCESSHaruntotatiae velitatissum as volenis

doluptae solorit re cus.

OUR FAILURESHaruntotatiae velitatissum as volenis


GET INVOLVEDHaruntotatiae velitatissum as volenis


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Date: April 27, 2017Page: 19 / 20


Typography—Company Font 1 + Color Option 01

Front Back

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Date: April 12, 2017Page: 62 / 74


Logo Option 06 —Business Card Application

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Date: April 12, 2017Page: 63 / 74


Logo Option 06 — Letterhead Application

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Date: April 12, 2017Page: 64 / 74


Logo Option 06 —T-Shirt Application

ABOUT IMPACT ACCELERATORS FAILURES GET INVOLVED

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Date: April 12, 2017Page: 65 / 74


Logo Option 06 —Website Application

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Date: April 27, 2017Page: 20 / 20


THANK YOU!

uncharted logo date: april 27, 2017 development · uncharted logo development company info....

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