un air de first

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Page 1: Un air de first
Page 2: Un air de first

Giving new vigour to First requires telling the story of a woman in search of beauty, elegance and timelessness. The story of a

fragrance one wears like a favourite piece of jewellery, something the young woman embodying it would do naturally.

Her fragrance will be like her jewellery: the memory of a promise, a commitment, a show of tenderness, a breath of emotion.

A fragrance that she will wear like this piece of jewellery… quite simply… and because this piece of jewellery was the first, the

fragrance will be Un Air de First.

Concept

Page 3: Un air de first

DAINTY SOPHISTICATED

CLASSIC TIMELESS DAILILY

The Un Air de First woman

Page 4: Un air de first

The white lacquered bottle reflects the delicate softness of Un Air de First, as the clear raindrop reveals the colour of the jus and infuses the bottle with light.

The bottle is topped with a white bulb atomizer for an extremely feminine application of the fragrance.

The bottle contours are subtly hot foil stamped on the packaging in silver on a white background.

Design

Page 5: Un air de first

Eau de Parfum

Floral Green Aldehydic Aldehydes

Galbanum Essence

Vetiver

Rose Essence Bulgary

Jasmine Absolute Egypt

Musks Cosmone

An ultra-feminine floral heart

An elegant woody base

A soaring aldehyde head

Page 6: Un air de first

A new jewel-fragrance, rare and precious to celebrate an exceptional woman

A floral Green Aldehydic

Faithful to the refinement of First, this perfume maintains the nobility of the finest natural ingredients, Aldhehydes, whilst adding new rawmaterials that transcend the essence of

feminity: Galbanum, Cosmone.

The precious grace of Jasmine Absolute Egypt is upheld like an invaluablestone by a delicate Rose Essence Bulgary.

Un Air de First inherits from its namesake the elegance of vibrant Vetiver,

amberyundertones and the addition of softly encompassing Musks. A sparkling and memorable ornament true to the naturalistic poetry of

Van Cleef & Arpels.