umass amherst public lecture about the @itweetmuseums initiative
TRANSCRIPT
@ITweetMuseumsPublic Lecture #ITMUMAUMass Amherst01 February 2016
Mark B. SchlemmerAssociate Registrar for CollectionsNew-York Historical Society@MarkBSchlemmer
#ITMUMA@ITweetMuseums / @MarkBSchlemmer
@ITweetMuseums / @MarkBSchlemmer #ITMUMA
@ITweetMuseumsWhat?Who?Why?How?
@ITweetMuseums / @MarkBSchlemmer #ITMUMA
What?Non-affiliated, independent initiative to encourage & support all museum staff to tweet museo-relevant content from their personal accounts.
@ITweetMuseums / @MarkBSchlemmer #ITMUMA
What?
#MetDetails#GuggDetails
#UNdetails
#WAMAdetails
@ITweetMuseums / @MarkBSchlemmer #ITMUMA
What?
#MJMdetails
Upcoming
@ITweetMuseums / @MarkBSchlemmer #ITMUMA
What?
@ITweetMuseums / @MarkBSchlemmer #ITMUMA
What?Tweeting from exhibitions #ITM_exhibit What to tweet about work
#ITM_worktweet
Live-Tweeting conferences/events Tweeting about your
internship #ITM_intern
www.Storify.com/ITweetMuseums
@ITweetMuseums / @MarkBSchlemmer #ITMUMA
What?
#ARCSchat
Upcoming
@ITweetMuseums / @MarkBSchlemmer #ITMUMA
Who?
@ITweetMuseums / @MarkBSchlemmer #ITMUMA
Who?
Follower statistics from www.tweepsmap.com 31 JAN 2016
10.3K followers113 countries
@ITweetMuseums / @MarkBSchlemmer #ITMUMA
Who?44%
21%
5%
5%
4%3%2%2%1%1%1%1%1%1%
8%
@ITweetMuseum Followers
USA UK Canada Italy FranceAustralia Germany Spain Netherlands MexicoArgentina Russia Belgium Brazil Other
44% USA21% UK 5% Canada 5% Italy 4% France
Follower statistics from www.tweepsmap.com 31 JAN 2016
@ITweetMuseums / @MarkBSchlemmer #ITMUMA
Why?
Professional development
Relevant job skills
Peer networking
Increased visibility
Culture sharing
@ITweetMuseums / @MarkBSchlemmer #ITMUMA
Why?I love updates from museums, but prefer hearing from the professionals inside! Get museum people on Twitter!
Laura Bullivant@LauraBuillivant
@JamesDoyleMET@HelenConnorBOS @APAcurator
@ITweetMuseums / @MarkBSchlemmer #ITMUMA
Why? Thank you for taking part in #AskACurator!
Museums 1,079Countries 51Tweets 44,069Timeline Deliveries 1,026,091,963Reach 63,276,884
#AskACurator Day 16 September 2015
For more info, see: @MarDixon & @AskACurator
@ITweetMuseums / @MarkBSchlemmer #ITMUMA
Why?#MuseumWeek 23-29 March 20152825 participants in 77 countries
For more info, see: @MuseumWeek
Delivering official hashtags for #MuseumWeek 2016, here is the sum-up!
@ITweetMuseums / @MarkBSchlemmer #ITMUMA
Why?#MuseumSelfie Day 20 January 201634,243 tweets287,538,939 timeline deliveries16,510 contributors95,725,123 reach
@MarkBSchlemmer @Doodleology@heyshaelyn
For more info, see: @MarDixon & @MuseumSelfieDay
@ITweetMuseums / @MarkBSchlemmer #ITMUMA
How?
For culture pros:
To hone tweeting skills
To experiment
To network
To have fun
Tweet-ups#GuggDetails
@ITweetMuseums / @MarkBSchlemmer #ITMUMA
How?Tweet-ups
Leather stripped from Kennedy administration office chairs hang from the wall like flayed skin #GuggDetails
This reminds me of the Greek myth of Marsyas who was flayed for his act of hubris in challenging a god #GuggDetails
@RobertsJen1
@MayaJeffereis
#GuggDetails
@ITweetMuseums / @MarkBSchlemmer #ITMUMA
How?Tweet-ups
“My brother’s dead,” she says. Cool as ice. She takes a drag on a long cigarette. “Find out who did it.” #GuggDetails
@lhipreed
#GuggDetails
@ITweetMuseums / @MarkBSchlemmer #ITMUMA
How?Tweet-ups
Pawel Althamer’s portrait subjects included Deutsche Guggenheim museum staff & visitors #GuggDetails
As a behind-the-scenes museum pro, I want to know their motivations, hang ups, & experiences becoming subjects #GuggDetails @RobertsJen1
#GuggDetails
@ITweetMuseums / @MarkBSchlemmer #ITMUMA
How?Tweet-ups
325 66 3,935,917 4,573,776 posts users reach impressions
#GuggDetails
@ITweetMuseums / @MarkBSchlemmer #ITMUMA
How?Tweet-ups
#UNdetails
Co-collaborator@neysela
@ITweetMuseums / @MarkBSchlemmer #ITMUMA
How?Tweet-ups
#UNdetails
Get that pic, @JamesDoyleMET! #UNdetails
China gave the @UN the Great Wall Tapestry in 1974. Made with like a million feet of yarn #Undetails #ITweetMuseums
@yo_essie
@JamesDoyleMET
@ITweetMuseums / @MarkBSchlemmer #ITMUMA
How?Tweet-ups
#UNdetails
OK, Poseidon. Stop it with the nude selfies. They will end up on the internet! #UNdetails
@JamesDoyleMET
@ITweetMuseums / @MarkBSchlemmer #ITMUMA
How?Tweet-ups
#UNdetails
253 original tweets 37 @ messages512 RTs A total of 802 tweets
#Undetails is beating the @onedirection trending topic in #NYC! Good job guys! #ITweetMuseums
@BlaireMoskowitz
@ITweetMuseums / @MarkBSchlemmer #ITMUMA
How?Chats
For culture pros:
To probe specific topics
To encourage dialogue
To create resources
To have fun
#ITMcllxn
@ITweetMuseums / @MarkBSchlemmer #ITMUMA
How?Chats
#ITMcllxn Q3: If you share museum collections on Twitter, what’s more important for you to share?
Co-collaborator@nealstimler
#ITMcllxn
@ITweetMuseums / @MarkBSchlemmer #ITMUMA
How?Chats
A3: I know images are what attract attention on Twitter, but usually it’s a story or insight I want to share with the tweet #ITMcllxn
Diane Shaw@Museocat
A3: It’s important for collection sites to support Twitter Cards metadata. Twitter then auto includes image+text w/ the link #ITMcllxn
Paul Rowe@armchair_caver
A3: It depends on whether I’m more in a learning/teaching mood or just a “THIS IS RAD” mood. Always try to give some info though #ITMcllxn
Mell Scalzi@Doodleology
A3: I think images & description are important. Been thinking lots on accessibility lately, trying to do more descriptive tweets #ITMcllxn
Tracey Berg-Fulton@BergFulton
#ITMcllxn
@ITweetMuseums / @MarkBSchlemmer #ITMUMA
How?Chats
686 tweets 2,214.908 timeline deliveries119 contributors851,445 reach
#ITMcllxn
@ITweetMuseums / @MarkBSchlemmer #ITMUMA
How?Exhibit tweets
Seek out the verso of art for a glimpse into the history of its documentation as a collected object #ITweetMuseumsThese objects seem precariously balanced, but look again, the
armature mounts are skillfully camouflaged! #MetDetails
@ITweetMuseums / @MarkBSchlemmer #ITMUMA
How?Exhibit tweets
Nothin’ like a good old utilitarian 15th century spanking (accession #64.101.1499) @metmuseum #ITweetMuseums
@markatthemuseums
@ITweetMuseums / @MarkBSchlemmer #ITMUMA
How?Exhibit tweets
I so want #hipsters to revive the fashionable 15th century Venetian zazzera hairstyle! #ITweetMuseums
Jacometto, Portrait of a Young Man, late 1400s
@ITweetMuseums / @MarkBSchlemmer #ITMUMA
How?Exhibit tweets
Is this visitor perplexed by the intricate mount? See it being installed here: bit.ly/MetDetails1 #MetDetails
@ITweetMuseums / @MarkBSchlemmer #ITMUMA
How?Lecture tweets
I’m live-tweeting Politics, Money, & Anarchy: Historic House Museums @MuseumofCityNY. Follow via #SavingPlace. mcny.org/event/politics…
Reality check: most ppl don’t find HHMs very interesting. So how do you invite ppl in? Best source: @Meetup groups. @DERideas #SavingPlace
@ITweetMuseums / @MarkBSchlemmer #ITMUMA
How?Lecture tweets
I’d welcome that these panelists talk for hours…but, it’s wrapping up. Good event & shared ideas. #SavingPlace
.@Their_Child is a Millennial in HHM working to bring missing stories of early African American history to the public. #SavingPlace
@ITweetMuseums / @MarkBSchlemmer #ITMUMA
How?#ITweetMuseums
Vine
@ITweetMuseums / @MarkBSchlemmer #ITMUMA
How?Hashtags
#ITweetMuseums#MuseumEdChat#MuseumWorkersSpeak#MuseumsRespondToFerguson#Twitterstorians#BlkTwitterstorians#PublicHistory#Histcomm
@ITweetMuseums / @MarkBSchlemmer #ITMUMA
@ITweetMuseumsWhat?Who?Why?How?
@ITweetMuseumsThank You UMass Amherst01 February 2016
Mark B. SchlemmerAssociate Registrar for CollectionsNew-York Historical Society@MarkBSchlemmer
#ITMUMA