S I G N A T U R E S P A C E 201

2

22012

ULTIMATE SIGNATURE SPACE

U LT I M AT E O P P O RT U N I T Y

ULTIMATE YACHT 2012

S I G N A T U R E S P A C E 201

2

22012

“A living, breathing, personification of the modern man’s luxury lifestyle showcasing

best-of-class brands, state-of-the-art materials and one-of-a-kind interior

appointments…all while raising money for charities worldwide.”

S I G N A T U R E S P A C E 201

2

22012

WHAT IS THE ESQUIRE SIGNATURE SPACE ?

Each year since 2003, Esquire has taken over a stunning living

space and transformed it into a spectacular masculine statement.

To date, four penthouses in Manhattan and four mansions in Los

Angeles have been recreated.

2012 marks the first year Esquire will transform the interior

of a super yacht!

THE ROOMS

Each room in the Signature Space is paired with one of Esquire’s

advertisers/sponsors, and designed to bring each individual brand

subtly to life while creating a fluid look and feel throughout the

interior and exterior spaces.Virtual Reality Room for Lufthansa

Study for Corum

Terrace for DonQ rum

S I G N A T U R E S P A C E 201

2

22012

Please note:The 2011 Signature Space is in development and all program elements are subject to change.

THE ULTIMATE RED CARPET FUNDRAISING MACHINE

Signature Space partners work with leading charity organizations

Red-carpet events, hosted by A-list celebrity ambassadors and musical performers

Program has raised close to $9 Million to date for charities

New charities in 2012: YachtAid Global, SeaKeepers

Opportunity for owner to raise money for their own causes!

S I G N A T U R E S P A C E 201

2

22012

THE LATEST PROJECT: ESQUIRE HOUSE LA 2010

A 1960s house set in Hollywood Hills was transformed from a

forty-year old family home to a modern day bachelor pad

Before

Media Room for DIY Network

Great Room for Hugo Boss

Music Lounge for Heineken

S I G N A T U R E S P A C E 201

2

22012

THE SIGNATURE SPACE

The overall renovation of the Esquire House LA was approximately

$2.1Million with the owner’s investment at $800,000 and $1.2Million

in product donated by elite vendors including:

In addition to the vendors and sponsors who have participated in the past,

we look forward to many fresh faces from the yachting industry for the

Ultimate Yacht 2012 program.

•3-Form

•B&B Italia

•Cosentino USA

•Walker Zaner

•LG

•Stone Source

•Pacific Hide & leather

•Kohler

•Waterworks

•Heineken and Krups

•Blue Microphones

•Low Voltage Architecture

•Lutron

•Tuell Reynolds

•Arteriors Home

•Hard Rock

•Audio Perception

•Fender

•Monster Cable

•Vladamir Kagan Couture

•Jonathan Adler

•Fuse Lighting

Music Studio for Absolut Vodka

S I G N A T U R E S P A C E 201

2

22012

SPONSORS

Each year since 2003, Esquire has brought leading interior designers together

with luxury brands including:

We look forward to new sponsors representing the yachting industry for

the next Ultimate Bachelor Pad: The Ultimate Yacht 2012.

Music Studio for Absolut Vodka

S I G N A T U R E S P A C E 201

2

22012

IN SEARCH OF

THE ULTIMATE YACHT 2012!

2012 marks Esquire’s 10 Year Anniversary of The Ultimate Bachelor Pad

and we’re looking to make it bigger and better than ever.

The yacht we seek is open to being refit like no other! Esquire’s Signature

Series will be the powerful engine for creating one of the most significant,

state-of-the-art, sleek yacht interiors ever seen. Esquire will collaborate

with the design firm, sponsors and vendors to refit the next Ultimate

Bachelor Pad while raising money for charities worldwide.

The Esquire UltimateYacht 2012 refit is a perfect opportunity for a yacht

enthusiast whether it be for his own yacht or an investment “property”.

The refit will be partially subsidized with state-of-the-art products and

design elements with the owner investing a portion of the overall costs.

The yacht will achieve stature through red carpet events, charity events,

and other events, optimizing resale and charter opportunities.

Please note:The 2011 Signature Space is in development and all program elements are subject to change.

S I G N A T U R E S P A C E 201

2

22012

IN SEARCH OF

THE ULTIMATE YACHT 2012!

Criteria

130’ or larger with plenty of deck space (tri-deck optimal)

Owner open to a sleek, sophisticated, more transitional/contemporary

interior

Project to reflect interests and passions of owner with mutually agreed

upon vision of overall space

Owner to provide the designers and sponsors the freedom to create

Esquire will present mutually agreed upon dates and events to owner

for projected use

Owner must be in a position to commit no later than August 1, 2011

Please note:The 2011 Signature Space is in development and all program elements are subject to change.

S I G N A T U R E S P A C E 201

2

22012

THE ULTIMATE YACHT 2012:

OWNER’S OPPORTUNITY

As the owner of the Ultimate Yacht 2012, you will:

• Be involved in the creation of one of the most cutting-edge, luxurious,

sleek yacht interiors to be introduced into the marketplace Fall 2012

• Own this transformed yacht at a fraction of the overall cost

• Participate in amazing charity events and philanthropic opportunities

• Host exciting red-carpet charity galas, live performances, VIP awards

ceremonies, VIP parties and more

• Be on the “must see” A-list destination for Fall 2012 and beyond

• Meet some of the most influential and discerning VIPs and

tastemakers, including:

• High-end philanthropic supporters

• Friends and colleagues of the design and fashion communities

• Celebrities

• Clients, retailers, and potential customers from today’s leading

luxury brands

• Be featured in Esquire Journal, Esquire Magazine and other publicity

campaigns

S I G N A T U R E S P A C E 201

2

22012

THE ULTIMATE YACHT 2012:

INDUSTRY’S OPPORTUNITY

• Great press for the American yachting industry

• Support “Built in America”

• Support local trades, creative artisans and craftsmen

• International press

• Shift industry standards with a truly state-of- the-art interior

• Support industry charities such as SeaKeeper and YachtAid Global

• Strengthen relationships within the yachting community

• Collaborate with state-of-the-art companies worldwide

S I G N A T U R E S P A C E 201

2

22012

THE ULTIMATE YACHT 2012:

SEA & LAND LAUNCH

• Launch Party/Unveiling will be on the water in New York City

with a star-studded event

• Land based tents with designer lounges

• Possible yacht-hop

• Subsequent charity events, VIP parties, press events

• Yacht to cruise to Lauderdale and Miami for the boat shows;

Charity & “invite-only” parties aboard

• Broker, press parties and others

S I G N A T U R E S P A C E 201

2

22012

PRESS EXPOSURE

The Esquire Signature Space program has generated

1.8 billion media impressions to date (2003-2010).

Esquire will work with leading entertainment/media-

industry PR firm to maximize press exposure for the

Ultimate Yacht program, charity events, and partners

during the entire duration of program.

Past media coverage has included:

PRINT

• The New York Times

• The New York Post

• The Los Angeles Times

• The Chicago Tribune

• The Wall Street Journal

• People

• US Weekly

• InStyle

• Rolling Stone

• WWD

• Advertising Age

• Billboard Magazine

• Mediaweek

• min (Media Industry Newsletter)

Press line at Esquire House Hollywood Hills (2008).

TV

• The Today Show

• CNN

• Access Hollywood

• The Style Network

• The Rachel Ray Show

• ESPN

• Extra

• E!

• Entertainment Tonight

• VH1

• The Insider

• LXTV

• PBS

• DIY Network

ONLINE

• Access Hollywood

• Apartment Therapy

• BizBash

• Curbed

• Extra

• Folio

• The Huffington Post

• JustJared

• LIFE

• Los Angeles Times

• OK!

• Thomson Reuters News

• Perez Hilton

• USA Today

• PopSugar

• Gawker

S I G N A T U R E S P A C E 201

2

22012

PRESS EXPOSURE IN 2012 WILL BE HUGE!

The Esquire Ultimate Yacht 2012 will be adding another

huge luxury marketplace into the picture - - The

Superyacht Industry!

This fusion of two enormous, powerful luxury markets

means:

• Twice as many sponsors, product vendors, celebrities,

media giants, etc.

• Twice the PR and marketing opportunities

• Twice the social networking power

• Twice the exposure (Global and U.S.)

• Phenomenal exposure for all involved

This project will live on long after its debut and always be

known as the The Ultimate Yacht 2012 and Ambassador

of Charity no matter where in the world it sails.

Press line at Esquire House Hollywood Hills (2008).

S I G N A T U R E S P A C E 201

2

22012

SPONSOR BENEFITS: ESQUIRE APARTMENT JOURNAL

The Journal is a 4-color, 80-page magazine dedicated to the 2011 Signature Space.

Total 2011 Journal distribution: 10,000 + Influencers

• Distributed to all guests at Ultimate Yacht events

• Polybagged with most recent issue of Esquire to 5,000

high HHI ($150,000+) subscribers in the New York area

Rates for 4-color ads in the 2011 Journal:

• Full page - $7,500 NET

• Spread - $14,000 NET

Sponsor Benefits

• Logo will appear on the Participants Page

• Sponsor’s products (auto, spirits, technology) will be covered in Journal articles and photos, as appropriate

Previous Journals, 2003–2010.

Please note:The 2011 Signature Space is in development and all program elements are subject to change.

S I G N A T U R E S P A C E 201

2

22012

SPONSOR BENEFITS: DEDICATED FACEBOOK TAB and VAST SOCIAL MEDIA CAMPAIGN

• The Esquire Ultimate Yacht custom-designed Facebooktab will be online beginning prior to event. This extensive page, completely devoted to the Esquire Yacht project and events, includes red-carpet video and photos from charity events, plus all photos and articles from the Esquire Yacht Journal.

• The tab is part of the Esquire Magazine Facebook page. See the 2010 Esquire House tab at: facebook.com/Esquire

• New programs will be introduced for social media campaigns! By 2012, aggressive, high profile programs will be created reflecting the most innovative and largest effort to date!!! With one year prior to launch, who knows what new technology will bring…

Sponsor Benefits

• The co-sponsored charity event will be covered, with red carpet photos and video, crediting sponsor

• Sponsor’s logo will appear on the Participants Page, linked to sponsor’s website or Facebook page

From the 2010 Esquire House LA Facebook tab.

Please note:The 2011 Signature Space is in development and all program elements are subject to change.

S I G N A T U R E S P A C E 201

2

22012

We look forward to answering your questions

and welcoming you aboard the

ESQUIRE ULTIMATE YACHT 2012 TEAM!

Please contact:

Joyce Clear, Owner, Interior Designer

Clear Yacht Interiors

www.cleargroupintl.com

jclear@cleargroupinternational.com

Direct: 203-858-3432

Please note:The 2011 Signature Space is in development and all program elements are subject to change.