ultimate fan experience
TRANSCRIPT
Human, digital and infrastructure connections
The anatomy of the Ultimate Fan Experience
The fusion of design, strategy, technology and data to improve fan engagement, team performance, and venue optimization
Retail discounts at local fan shop
Interactive trivia and games
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Real-time instant replay
Food and drink offers in or near venue
Sharing selfies from the game
In-seat food orders
Interactive navigation
IBM solution suite
Here’s how it all plays out...
The goal: benefits that improve the bottom line
In-stadium seat upgrade
© 2015 IBM Corporation
Public WiFi for pregame/tailgating
Intelligent security monitoring
Visit ibm.com/sports for more information
ICJ03126-USEN-00
Personalizedcontent
• Marketing• Commerce
Real-time actionableinsights
• Predictive analytics• Cognitive analytics
Datamanagement• Master data
• Data lake
As-a-servicedelivery• Cloud
• Mobility services• Location services
Integration• Data exchange
• APIs
Security• Identity
management• Access control
Infrastructure• Network • Systems & support • Cabling • Building management services • Physical space
30-50%CAPEX & OPEX
savings
10-33%
Energy savings for green IT
2XTraffic to website from newsletters
32% liftin revenue from the
email channel
Interactive experiences