ulster county tourism conference
DESCRIPTION
Presentation that accompanied my talk to the Ulster County Tourism Conference (May 4, 2010) - Kingston, NYTRANSCRIPT
MediaRules!
Whatyouaredoingisn’tworkinganymore...andeverythingneedstochange.
BrianReich
Married(Karen)Twokids(HenryandLucy)32YearsOld.Jewish.
LiveinNewYorkCity.Travelalot.
Strategize.Write.Speak.Teach.Podcast.
Focusontheimpactoftechnologyandtheinternetonsociety.
Politics.PublicAffairs.Marketing.PR.Advertising.Causes.Technology.Innovation.Commerce.Entertainment.Sports.Journalism.Education.Games.Brand.Culture.
Mac.PC.iPhone.Kindle.FlipVideo.Tivo.Wii.
10‐15Newspapers.20+Magazines.800+Channels.1000+Blogs.2500+Friends.
617.417.9436
twitter.com/brianreich facebook.com/BrianReich
FastCompanyExpert
SlideShare
WeMediaSeniorFellow
FourSquare/Gowalla
MediaRules!
Seattle.Westport.Washington.Cambridge.AnnArbor.UpperWestSide.
[Start]
PhonesChange
Everything
iPadsChange
Everything
PS3ChangesEverything
SomethingChangesEveryDay
TechnologyandtheInternet,andtheirroleinourlives,haschangedhowwecommunicate,getandshareinformation,themediaweconsume,andthereasonsweengagewitheachother‐onlineandof[line.Theeffectsofthesechangesarebeingfeltbyallofus,everyday,allthetime.
Informationmovesfaster.Peoplearemorecloselyconnected.Wehavedifferentoptionsandbetterchoices.Ourexpectationsarehigher.Ourconnectionstotheissuesandeventsthatshapeourworldarebeingtransformed‐rapidlyandconstantly.Wemustadapt.Weneedtoengage.Weneedtolookatthingsdifferently.
Everythingmustchange.
Howorganizationsoperate,organize,andcommunicatemustbereimagined.Thepassionandinterestofindividualsmustberefocusedandredirected.Thewaysthatwemeasuresuccessmustbereassessed.Thewayswepromotebigideasandcreatebettersolutionsmustbereenvisioned.
[Pause]
Brandisaboutexperience
Marketingisabouttrust
Technologyisthefacilitator
[3Things]
Timely,relevant,compellinginformation
Experiencespeoplewillremember(fondly)andtalk
about.
Stuffthatpeoplewilluse...andvalue.
[2More]
KnowYourAudience
DemographicPsychographicTechnographicBehavioral
OrderofOperations
GoalsStrategies
TacticsResources
[5Ideas]
Human...izePersonal...izeLocal...izeOperational...izeGranular...izeTakeAdvantage...izeTransactionalize
100ReasonstoVisit
Haveyouwalkedontheoldeststreetinthenation?
Youcangetanincredibleglassofwinewithouttraveling2,885miles.
Youhavetobuyanewout[ittoattendtheTribecaFilmFestival
Takeadvantageofthenewscycle
ItssixdegreescoolerinKingston,NYtoday.
VisitingTimesSquaredoesn’tseemlikesuchagoodidea,doesit?
Thegreatoutdoorsnevercloses.
MayorofNewPaltzForADay
TheBlueCheesePotatoChipsat36MainareIncredible.
IjumpedoutofaplaneandlandedinGardiner.
Iearnedmycowmilkingbadge!
Phoenecia12462
BizarreFoodsofEllenville
Woodstock’sOwnSamanthaBrown
Manvs.Food:EsopusEdition
93.6Miles36Holes11Hours1App
Download.Chooseanadventure.Followdirections.Play.Eat.Enjoy.GoHome.[Repeat]
[BigFinish]
TRY Somethingnewanddifferent
FAIL Openlyandactively
LEARN Updateandadapt
ASK LotsofQuestions
[End]
MediaRules!
Whatyouaredoingisn’tworkinganymore...andeverythingneedstochange.