ulferts factsheet jun2018 final [相容模式] · 2018. 7. 11. · “ulferts” showrooms are...

Investor Relations Contact

3 Main Business Lines

Anna Luk, Winnie Kwong,Group IR Director Group IR ManagerT: (852) 2835 6783 T: (852) 2835 6791E: [email protected] E: [email protected]

Company Profile

www.ulfertsintl.com Issued on 27 Jun 2018

1

Target customers: Middle to high income group

Retail

Carries around 50 furniture brands, some of which are international brands such as Himolla, Gamma, Nicolettihome, Kristalia and Domicil

(6 POS)

Comprehensive sales network covering physical shops and online platforms

(9 POS) (1 POS)

Retail of “Ulfenbo” products

Retail of mainly Italian custom‐made quality furniture

www.ulferts.com.hk www.ulfenbo.com.hk

Retail of various branded furniture

Distribute mattresses and sofas through about

260 dealers, under self‐owned brand,

“Ulfenbo”

Mainly planning, design, procuring

custom‐made furniture installation

for corporate customers

Special ProjectsWholesale

Total Point‐of‐sale (“POS”) as of 31 March 2018: 16


2

Core Competitiveness

Strategic RetailLocations

DiversifiedProduct Portfolio

ComprehensiveDistribution Channel

ProficientManagement Team

ExcellentCustomer Services

Strong BrandRecognition

StrongMarket Demand

ProvenTrack Record

Competitive Advantages

Diversified Product Portfolio

Offers a wide spectrum of products (catergorised into living room, dining room, bedroom and study room collections)

Imported from different suppliers in Europe and Asia

Ulfenbo Adjustable Bed

Ulfenbo Sofa Bed

Ulfenbo Sofa

Ulfenbo PillowUlfenbo Premium Mattress


3

Excellent Customers Shopping Experience

“Ulferts” showrooms are spacious, displaying full range of products for physical touch and feel by customers

Dedicated interior design for harmonious and home‐like comfort

Diversified Marketing Strategies

Advertising

TV ads

Printed ads on newspapers and magazines

Outdoor billboards

Signages on public transport

Special Promotions

Sponsorships Others

Joint promotions with banks and reward programme

Periodic discounts such as seasonal sale, annual sale and stock clearance sale

Sponsored various social community events

In‐store displays

Social media engagements

Competitive Advantages

Financial Review

Financial Summary


Total Revenue Breakdown

Year ended 31 MarchHK$’ 000

FY2016/17 FY2017/18

Revenue 224,331 258,553

Gross Profit 145,304 163,922

Gross Profit Margin 64.8% 63.4%

Net Profit 30,145 8,477

92.6%

HK$224m

HK$258m

92.6%

5.9%1.5% 4.7%2.7%

RetailWholesaleSpecial Projects

4

Same Store Sales of Ulferts’ showrooms in FY2017/18: +15%

Retail Revenue Mix (By Retail Lines)

Financial Summary


5

Cost Analysis

YE2016/17 YE2017/18

Cash on Hand (HK$’000) 39,818 83,385

Bank Borrowings (HK$’000) Nil 19,798

Gearing Ratio (Debts/Total Equity) Nil 17.1%

Inventory (HK$’000) 32,944 44,226

Stock Turnover (Days) 148 149

Key Balance Sheet Items

% of Total Revenue FY2016/17 FY2017/18

Store Rents 20.7% 23.4%

Store Staff Cost 11.0% 11.4%

Advertising and Promotion Expense 3.8% 4.1%

Office Staff Cost 5.5% 5.7%

FY2016/17 FY2017/18

(HK$’000) Mix (%) (HK$’000) Mix (%)

Total Retail Sales 207,859 100.0 239,299 100.0

Ulferts 182,121 87.6 206,526 86.3

Dormire/Ulfenbo 17,628 8.5 25,355 10.6

Eurodecor 8,110 3.9 7,418 3.1


6

Comprehensive Retail Sales Channels

POS as of 27 Jun 2018: 15All are strategically located in mature markets of target customers base of the mid to high income group

Large retail spaces available for full collection display

1) Telford Plaza, Kowloon Bay

2) HomeSquare, Shatin

3) Park Towers, Tin Hau

4) Whampoa Garden, Hunghom

5) Yuen Long Landmark, Yuen Long

6) Hong On Street, Kornhill

1) FitFort, North Point

2) Amoy Plaza, Kowloon Bay

3) Wo Che Plaza, Shatin

4) *Domain, Yau Tong

5) MCP Central, Tseung Kwan O

6) PopWalk, Tseung Kwan O

7) KOLOUR, Tsuen Wan

8) *Dragon Centre, Sham Shui Po

1) Garwin Court, Happy Valley

Size: ≈ 3,810‐16,750 ft2

Size: ≈ 510‐1,190 ft2

Size: 1,996 ft2

Retail Network

*Representing a sales counter in Sincere Department StoreRepresenting newly established POS during FY2017/18


7

Future StrategiesMedium‐Term Prospects

Continue to open specialty stores or department store counters for gaining market share and raising brand awareness

Undertake brand building campaigns for

products and stores

Establish a Premium Line of Ulferts,

Plan to open one showroom in 2018

Concrete Plan in 2018

Opening Date Shop Details

1 Oct 2018 Shop No. 7‐11, on G/F‐2/F, Wei King Building, 275 Chatham Road North, Hung Hom, Kowloon

2 Aug 2018 Shop No. 2009‐10, Discovery Park, Tsuen Wan, New Territories

Ulfenbo

3 Aug 2018 Shop No. 135, Temple Mall South, Wong Tai Sin, Kowloon

Strengthen Sales Channels And Brand Awareness

Plan to open at least 1 shop in 2018 under , a separate retail line aiming to capture the mid‐range customers

Expand into mid‐range customer segment under

Continue to explore any M&A opportunities


8

Shareholding Structure

~75.0% ~25.0%

PublicEmperor Group

Corporate Awards

Chinese Manufacturers Association of Hong Kong and Hong Kong Brand Development Council

Hong Kong Retail Management Association

Hong Kong Institute of Marketing

Service & Courtesy Award

The Best Team Performance Silver Award (2017)The Potential Brand Gold Award (2015)

Furniture & Home Accessories Category –Winner of the Junior Frontline Level (2015‐2017)Winner of the Supervisory Level (2016‐2017)Outstanding Performance Award (2015, 2017)

Market Leadership Award in Furniture Retail (2016 & 2017)

Hong Kong Retail Management Association

Mystery Shopper Programme

Service Retailers of the Year – Furniture & HomeAccessories Category (2017)

Service Category Leader – Furniture & HomeAccessories Category (1Q,3Q,4Q 2016, 1Q2018)

Hong Kong Top Brand Mark (2014‐2018)

Other Information

ulferts factsheet jun2018 final [相容模式] · 2018. 7. 11. · “ulferts” showrooms are...

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