For the UPA 12th Nov 2009ecomodoecomodo For the UPA 12th Nov 2009

Case Study:User Experience

Design for the common goodMeriel Lenfestey

Picture borrowed from Lenny&Meriel on flickr

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I started Flow because I wanted to make things better ...

I wanted technology to improve people’s lives.

Flow provides a bridge between the many corporations building our futures and the people whose futures they are building.

The projects we’re most proud of are the ones where the customers expectations are exceeded and the client achieves their goals.

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Doing my bit in the only way I know how...

I’m starting Ecomodo because I want to make things better ...

I still want technology to improve people’s lives.

Ecomodo provides a way for people to live the rich lives they choose with minimal environmental impact. This will improve people’s lives for generations to come.

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the goals..

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In 2004 £143 billion spent on clothes, household appliances, glassware, tableware, household utensils, household tools and equipment, vehicles, telephone and telefax equipment, audio-visual, photo and information processing equipment and cultural and recreational durables

... that’s £2.3k per person.

Fact borrowed from WRAP report 2009: Waste & Resources Action Program: Meeting the UK climate change challenge: The contribution of resource efficiency

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33% of all products thrown away are still working.

Fact borrowed from Cooper, 2004

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The average power drill is used for ten minutes in its entire life.

Fact borrowed from Thackara, 2005

Picture borrowed from choener, on flickr

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If products are seldom used, by sharing the product with a number of people (changing use patterns), the resource productivity of the product will be increased and the consumption of natural resources in the production stage reduced.

Fact borrowed from WRAP, 2009

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Cumulative GHG emission reduction in production and consumption material sufficiency strategies to 2050, taking into account emissions from a consumption perspective .

Reducing gap between psychological and technological obsolescence

Hiring rather than buying to increase the utility of the item over it’s lifetime

Making goods which are more durable and last longer in response to demand

Data borrowed from WRAP, 2009

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Picture borrowed from Cle0patra on Flickr

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need something..

Electric heater for an emergencyChildren’s ski clothes for annual holidayGarage space for storage while I moveSewing machine for a one off jobStair gate for visitorsCocktail shakers for a cocktail partyDIY help to erect a greenhouseSurf board to try it outBabysitting for Friday nightA tent for a trial camping tripA rotavator to clear my garden...

got stuff..

Spare hob from when mine brokeBaby gear.. just in case!Guitar because I always meant to learnWater butt installation from doing mineKayak which we use occasionallyTent which has been used twiceFull Elvis costume from a fancy dress partyTag along from when my kids were little2 sets of fishing gear which I seldom useMini marquee bought for a party years agoSpare room which friends can use...

I don’t want to have

to buy one – someone must have one I

could use.

It’s just collecting dust, taking up space and

making me feel guilty... But I want to hang onto

it.

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Who is it for?

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Picture borrowed from Bill M on Flickr

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Picture borrowed from Tripu on Flickr

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the challenges ..

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challenges

Business model

legal

desiretrust

ease

build

For the UPA 12th Nov 2009ecomodo

Business model

legal

desiretrust

ease

build

UX Design

Technical User

Commercial

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desire

trust

ease

User

behaviour change

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Picture borrowed from Strikkelise on Flickr Picture borrowed RichardGHawley on Flickr

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the solution..

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Introducers..

Lenders .. personal motivations

Borrowers ..

Access Green Money

Contribute to Community

Convenience

Provide personal benefits (as above)

Support own goals

CSR – contribute to community

Reduce footprint

Reduce cumulative footprint Fundraise

Reduced cost

CSR – fundraising

Fundraising for own cause

Enrich & enable

Meet like minded people Maximise utility / reduce guilt Return on investment/earn money

Lenders .. philanthropic motivations

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motivate find negotiate use return

We facilitate the entire transaction between lender & borrower

trust & ease

For the UPA 12th Nov 2009ecomodo

As UX specialists we wield great power ...Making society more sustainable is in large part a UX challenge.

We have the power to help not only people out there now – but also future generations.