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The Raw and the Cooked Hard and soft metrics in an Irish Academic Library

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Page 1: UKSG Conference 2016 Breakout Session - The Raw and the Cooked – hard and soft metrics in an Irish academic library, Hugh Murphy

The Raw and the CookedHard and soft metrics in an Irish

Academic Library

Page 2: UKSG Conference 2016 Breakout Session - The Raw and the Cooked – hard and soft metrics in an Irish academic library, Hugh Murphy

Why weren’t we doing more of this?Historically wary?

Every university is different

Scepticism – everyone is cooking the books

Maynooth University Library

Page 3: UKSG Conference 2016 Breakout Session - The Raw and the Cooked – hard and soft metrics in an Irish academic library, Hugh Murphy

Why did we change?

Maynooth University Library

Need to benchmark

‘evidence informed’ is not ‘evidence based’

Metrics are a lingua franca

New building – we had good stories to tell

Know-all – powerful first step

Page 4: UKSG Conference 2016 Breakout Session - The Raw and the Cooked – hard and soft metrics in an Irish academic library, Hugh Murphy

What are we learning?

Maynooth University Library

Page 5: UKSG Conference 2016 Breakout Session - The Raw and the Cooked – hard and soft metrics in an Irish academic library, Hugh Murphy

E-resources: born for metrics?Easy to ascertain?

Varied usage – why

‘Cooked’ data

Downloads are going up - why?

Basically…why?

Maynooth University Library

Page 6: UKSG Conference 2016 Breakout Session - The Raw and the Cooked – hard and soft metrics in an Irish academic library, Hugh Murphy

….or not

Maynooth University Library

2010-11 2011-12 2012-13 2013-14 2014-150

10,000

20,000

30,000

40,000

50,000

60,000

70,000

80,000

90,000

100,000

Number of Online Periodicals

Page 7: UKSG Conference 2016 Breakout Session - The Raw and the Cooked – hard and soft metrics in an Irish academic library, Hugh Murphy

Service and collection patterns emerge

Maynooth University Library

2010-11 2011-12 2012-13 2013-14 2014-150

100

200

300

400

500

600

700

800

Inter Library Loans

Items Requested on Inter-Library LoanItems Lent To Other Libraries

Items borrowed goes down

Items lent goes up – why?

Page 8: UKSG Conference 2016 Breakout Session - The Raw and the Cooked – hard and soft metrics in an Irish academic library, Hugh Murphy

Confirm the good stories

Maynooth University Library

2010-11 2011-12 2012-13 2013-140

200

400

600

800

1000

1200

1400

1600

Study and work spaces

Library study spaces Library PC Workstations

Page 9: UKSG Conference 2016 Breakout Session - The Raw and the Cooked – hard and soft metrics in an Irish academic library, Hugh Murphy

…in the most advantageous context

Maynooth University Library

2010-11 2011-12 2012-13 2013-140

50

100

150

200

250

300

Library PC Workstations

Page 10: UKSG Conference 2016 Breakout Session - The Raw and the Cooked – hard and soft metrics in an Irish academic library, Hugh Murphy

Highlight anomalies

Maynooth University Library

2010-11 2011-12 2012-13 2013-14 2014-150

50,000

100,000

150,000

200,000

250,000

Borrowing v shelving

Self Service Transactions Items Borrowed Items Reshelved

Page 11: UKSG Conference 2016 Breakout Session - The Raw and the Cooked – hard and soft metrics in an Irish academic library, Hugh Murphy

Show impact and consequence

Maynooth University Library

2010-11 2011-12 2012-13 2013-14 2014-150

500

1,000

1,500

2,000

2,500

3,000

3,500

4,000

4,500

Training

Numbers Participating in LIST Sessions Numbers Participating in Other TrainingSubject Librarian Queries Research Support Librarian Queries

Page 12: UKSG Conference 2016 Breakout Session - The Raw and the Cooked – hard and soft metrics in an Irish academic library, Hugh Murphy

What if the data is wrong?

Maynooth University Library

2014-15 2013-14 2012-13 2011-12 2010-110

100

200

300

400

500

600

€0

€50,000

€100,000

€150,000

€200,000

€250,000

Chart Title

Print Periodicals Purchased Print periodical expenditure

Page 13: UKSG Conference 2016 Breakout Session - The Raw and the Cooked – hard and soft metrics in an Irish academic library, Hugh Murphy

Social media

How much is this really

telling?

Maynooth University Library

2012-13 2013-14 2014-150

500

1,000

1,500

2,000

2,500

3,000

3,500

4,000

4,500

Social media

Facebook Followers Twitter Followers

Page 14: UKSG Conference 2016 Breakout Session - The Raw and the Cooked – hard and soft metrics in an Irish academic library, Hugh Murphy

Challenges of evidence

Data can be rigged and cooked

Inaccurate

Resistance to ‘managerialism’

What if it tells the wrong story?

Maynooth University Library

Page 15: UKSG Conference 2016 Breakout Session - The Raw and the Cooked – hard and soft metrics in an Irish academic library, Hugh Murphy

What we’ve learnedLarge cultural shift

Extra Different approach to work

Instinct still so important

Maynooth University Library

Page 16: UKSG Conference 2016 Breakout Session - The Raw and the Cooked – hard and soft metrics in an Irish academic library, Hugh Murphy

Thank you!Thoughts?

Maynooth University Library