uksg conference 2016 breakout session - online and still kicking: an update on moocs and online...
TRANSCRIPT
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Licensing Massive Open Online Courses (MOOCs)
Michael HealyExecutive Director, International Relations
UKSGBournemouth 2016
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Agenda
• MOOCs in context
• What are MOOCs?
• MOOCs and copyright challenges
• CCC’s MOOCs Licensing Solution
• Discussion and questions
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Colleges & Universities are big business
31 million US students enrolled
820,000 international students enrolled – $24 billion
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33.5% of US 25-29 years olds
have a Bachelor’s degree
In 1995, that figure was 24.7%
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A big business in trouble?
• Tuition costs rose 757% since 1980
• $1.1 trillion of college debt
• 650,000 students defaulted on college loans in 2011-2013
• 1 in 10 students graduate $40,000+ in debt
• Economic downturn has been lengthy
• Enrollment & completion rates are beginning to decline
• Traditional sources of funding are shrinking
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Higher Education USA & technology
• Applying new technology to the challenges of mass education is not new
– New York University opened a broadcast radio station in 1922
– University of Louisville introduced televised lectures in the 1940s
• The term MOOC was first coined in 2008
• The first MOOCs were delivered in 2012
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What Are MOOCs?
• Massive Open Online Courses
• Large numbers of students enrolling
• Low completion rates
• MOOCs are global; growing in popularity
• Mission confusion; no clear business model
• Several delivery models
– Institution
– Not-for-profit MOOCs provider (e.g. edX)
– For-profit MOOCs provider (e.g. Coursera, Udacity)
Coursera
Edx
Udacity
Udemy
Stanford
Blackboard
Straighterline
FutureLearn
Schoo
Many More…
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Originally
MOOCs in transition
• Tuition free
• Majority non-credit
bearing
• Mostly open enrollment
• Research universities
• Limited disciplines
• Homegrown content
Today / Tomorrow
• Free & paid tuition
• Credit & non-credit
bearing
• Open & closed (SPOCs)
• All types of institutions
• Cross-discipline
• Homegrown & published
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Why MOOCs?
• Increase revenue and lower costs
• Promote access to and success in higher education
• Promote institutions
• Extend reach and brand nationally & globally
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College’s attitudes to MOOCs
Source: Survey of College Plans for MOOCs, Primary Research Group, Inc. September 2013
• 57% of college administrators believe MOOCs likely to have a significant impact (on costs) when improved
Source: Survey of College Plans for MOOCs, Primary Research Group, Inc. September 2013
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MOOCs are global
• Japan
• Malaysia
• Indonesia
• China
• Finland
• UK
• Spain
• And many more
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MOOCs example
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Copyright permission challenges
• Student enrollment
– Huge fluctuations
– Non-traditional student body
• Payment and allocation of course content costs
• Piecemeal and aggregated content
• Laggard purchasers
• Publisher reporting
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Majority of colleges have NOT taken measures to ensure copyright compliance for MOOCs
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CCC’s MOOCs solution workflow
MOOC Instructorat Sponsoring Institution Publishers & Authors
Students Enrolled in MOOCS
CCC Course Materials Provider Partner
Content Link on Course Description Page
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CCC’s MOOCs licensing solution workflow
• Content partner works with professor to price and produce course content
• Content partner provides a link to their website from MOOC platform website (or other website)
• Enrolled students order and pay for course materials through content partner with permissions via CCC
• CCC invoices content partner & distributes royalties to RHs
• Rightsholder receives reporting in RightsCentral
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MOOC Description With Content Links
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Partner licensing criteria
• Used for a single course (MOOC)
• Course content must be password protected and available to enrolled students only
• Not for business use
• Offered or sponsored by an Academic Institution
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Solution benefits
• Users acquire rights at academic pricing established by Rightsholders
• Students, not the instructor or institution, pay for the materials
• Scalable for fluctuations in enrollment and participation
• Rightsholders receive distribution reporting via RightsCentral
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www.copyright.com/moocs
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Questions?