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Page 1: UKSG Conference 2016 Breakout Session - Institutional insights: adopting new metrics, Terry Bucknell, William J Nixon, Yvonne Nobis, Nathalie Cornée

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Institutional insights:adopting new metrics

Page 2: UKSG Conference 2016 Breakout Session - Institutional insights: adopting new metrics, Terry Bucknell, William J Nixon, Yvonne Nobis, Nathalie Cornée

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What are altmetrics?

Mentions in news reportsMentions in social media

Mentions in blogsSocial bookmarks

Reference manager readers

Policy documents citationsWikipedia citations

Journal Impact FactorCitation counts

METRICS OFACADEMIC ATTENTION

BROADER INDICATORS OF

ATTENTION

Alternative metrics“altmetrics”

+Traditional metrics

Article-centric, as opposed to journal-centric

Page 3: UKSG Conference 2016 Breakout Session - Institutional insights: adopting new metrics, Terry Bucknell, William J Nixon, Yvonne Nobis, Nathalie Cornée

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The conversation happens online...

Source: Altmetric internal data, Feb 2016

Page 4: UKSG Conference 2016 Breakout Session - Institutional insights: adopting new metrics, Terry Bucknell, William J Nixon, Yvonne Nobis, Nathalie Cornée

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Early indicators of attention

Page 5: UKSG Conference 2016 Breakout Session - Institutional insights: adopting new metrics, Terry Bucknell, William J Nixon, Yvonne Nobis, Nathalie Cornée

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Funders: show us Impact & Dissemination In the REF, impact is defined as an effect on, change or benefit to the economy, society, culture, public policy or services, health, the environment or quality of life, beyond academia.

http://impact.ref.ac.uk/CaseStudies/FAQ.aspx

Whereby all aspects will receive particular attention, i.e. the extent to which project outputs should contribute to the expected impacts described for the topic, to enhancing innovation capacity and integration of new knowledge, to strengthening the competitiveness and growth of companies by developing and delivering innovations meeting market needs, and to other environmental or social impacts[…]http://ec.europa.eu/research/participants/data/.../h2020-evaluation-faq_en.pdf

Page 6: UKSG Conference 2016 Breakout Session - Institutional insights: adopting new metrics, Terry Bucknell, William J Nixon, Yvonne Nobis, Nathalie Cornée

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Open Access content gets more AttentionThere does seem to be a marked difference in the attention received by OA vs non-OA articles - although this is most noticeable in the attention received from Twitter and Mendeley readers.

Coverage from news and blogs did not change so dramatically between the two groups - and this is likely because the publisher (NPG) do not distinguish between the model of publication when choosing which articles to press release.

http://dx.doi.org/10.6084/m9.figshare.1543424

Page 7: UKSG Conference 2016 Breakout Session - Institutional insights: adopting new metrics, Terry Bucknell, William J Nixon, Yvonne Nobis, Nathalie Cornée

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How Altmetric Tracks Mentions1. We find a mention of a

domain that we are interested in

2. We follow the link to the page

3. We look for the item’s identifier in the HTML metadata tags

4. We record the connection between the item and the mention in our database

Page 8: UKSG Conference 2016 Breakout Session - Institutional insights: adopting new metrics, Terry Bucknell, William J Nixon, Yvonne Nobis, Nathalie Cornée

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Tracked Content• Publisher journal platforms

DOIs registered at CrossRef• PubMed Central• arXiv• RePEc• Repositories with handles or URNs• Research Data (inc figshare, Dryad)

DOIs registered at DataCite • Publication series tracked by URL

(e.g. The Conversation, World Bank)• Soon: books and book chapters (tracking

ISBNs as well as DOIs)

Page 9: UKSG Conference 2016 Breakout Session - Institutional insights: adopting new metrics, Terry Bucknell, William J Nixon, Yvonne Nobis, Nathalie Cornée

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Sources of AttentionNews outlets

• Over 2,400 sites• Manually curated

list• Global coverage• Text mining

Social media and blogs

• Nearly 10,700 blogs

• Twitter, Facebook, Google+Public posts only

Reference managers

• Mendeley, CiteULike• Reader counts• Don’t count towards

the Altmetric score

Other sources

• Wikipedia• YouTube• Reddit

Peer Review and

Recommendations

• Publons• PubPeer• F1000

Policy documents• IPCC• IMF• FAO• gov.uk

• WHO• Red Cross• MSF• Many more

Page 10: UKSG Conference 2016 Breakout Session - Institutional insights: adopting new metrics, Terry Bucknell, William J Nixon, Yvonne Nobis, Nathalie Cornée

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The Donut and the Score

Page 11: UKSG Conference 2016 Breakout Session - Institutional insights: adopting new metrics, Terry Bucknell, William J Nixon, Yvonne Nobis, Nathalie Cornée

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Altmetric is all about providing indicators of attention and engagement, not counting beans. We broadly agree with:

The Metric Tide Reporthttp://www.hefce.ac.uk/pubs/rereports/Year/2015/metrictide/Title,104463,en.html

The Leiden Manifesto for Research Metricshttps://vimeo.com/133683418http://doi.org/10.1038/520429a

But it is not about the numbers

Page 12: UKSG Conference 2016 Breakout Session - Institutional insights: adopting new metrics, Terry Bucknell, William J Nixon, Yvonne Nobis, Nathalie Cornée

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Click on the donut to view the full details for any article

Page 13: UKSG Conference 2016 Breakout Session - Institutional insights: adopting new metrics, Terry Bucknell, William J Nixon, Yvonne Nobis, Nathalie Cornée

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Click through to every news story, every blog post, every tweet, every Twitter profile

Page 14: UKSG Conference 2016 Breakout Session - Institutional insights: adopting new metrics, Terry Bucknell, William J Nixon, Yvonne Nobis, Nathalie Cornée

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• Site-wide access – IP authentication (Shibboleth to come)• Reporting at the institution, department, or author level• Explore all the articles we track too – a current awareness service

for ‘talked about’ research• Create custom groups of articles to report on• Apply filters, save searches, set alerts• Export via Excel or PDF• Full API integration – api.altmetric.com

Explorer for Institutions

Page 15: UKSG Conference 2016 Breakout Session - Institutional insights: adopting new metrics, Terry Bucknell, William J Nixon, Yvonne Nobis, Nathalie Cornée

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Librarians Enhance the repository or discovery service Demonstrate value of Open Access Provide a novel current awareness service Help researchers improve their reach

Research administrators Monitor and report on reach and attention for

publications by department Find leads for impact case studies Show that you meet funder expectations re

engagement

Communications / PR team Find institutional success stories Manage the institution’s reputation Understand the reach of your research Find media-friendly stories/researchers

Researchers Find potential collaborators, e.g. for EU funding

bids Find indicators of impact for grant applications or

CV Establish academic social network Inform decisions on publishing choices

Benefits: timely, visible, auditable

Page 16: UKSG Conference 2016 Breakout Session - Institutional insights: adopting new metrics, Terry Bucknell, William J Nixon, Yvonne Nobis, Nathalie Cornée

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Questions or Comments?

@altmetrichttp://[email protected]

Page 17: UKSG Conference 2016 Breakout Session - Institutional insights: adopting new metrics, Terry Bucknell, William J Nixon, Yvonne Nobis, Nathalie Cornée

Altmetric at theUniversity of Glasgow

@williamjnixonHead of Digital Library Services#UKSG16

Page 18: UKSG Conference 2016 Breakout Session - Institutional insights: adopting new metrics, Terry Bucknell, William J Nixon, Yvonne Nobis, Nathalie Cornée

Why altmetrics (and Altmetric)?• Adding value and engaging colleagues and researchers • Complementing traditional metrics (like citation counts)• Discovering new outlets for content• Exploring new measures of impact• Working with services like Altmetric.com• Integrating with repositories (like EPrints)• Tracking attention and identifying impact• Aggregating Glasgow Altmetric data• Providing new ways to discover research

Page 19: UKSG Conference 2016 Breakout Session - Institutional insights: adopting new metrics, Terry Bucknell, William J Nixon, Yvonne Nobis, Nathalie Cornée

A Glasgow Timeline

Jan2013

Aug2013

May 2015

Page 20: UKSG Conference 2016 Breakout Session - Institutional insights: adopting new metrics, Terry Bucknell, William J Nixon, Yvonne Nobis, Nathalie Cornée

Altmetric in the Research mix

Page 21: UKSG Conference 2016 Breakout Session - Institutional insights: adopting new metrics, Terry Bucknell, William J Nixon, Yvonne Nobis, Nathalie Cornée

Implementation: EPrints & API

Page 22: UKSG Conference 2016 Breakout Session - Institutional insights: adopting new metrics, Terry Bucknell, William J Nixon, Yvonne Nobis, Nathalie Cornée

Implementation: Explorer

Page 23: UKSG Conference 2016 Breakout Session - Institutional insights: adopting new metrics, Terry Bucknell, William J Nixon, Yvonne Nobis, Nathalie Cornée

Reaction & Usage

Page 24: UKSG Conference 2016 Breakout Session - Institutional insights: adopting new metrics, Terry Bucknell, William J Nixon, Yvonne Nobis, Nathalie Cornée

Next Steps

Page 25: UKSG Conference 2016 Breakout Session - Institutional insights: adopting new metrics, Terry Bucknell, William J Nixon, Yvonne Nobis, Nathalie Cornée

[email protected]@williamjnixon

www.glasgow.ac.uk/enlightenORCID: 0000-0003-1780-1106

Thanks for your attention

Page 26: UKSG Conference 2016 Breakout Session - Institutional insights: adopting new metrics, Terry Bucknell, William J Nixon, Yvonne Nobis, Nathalie Cornée

Of parachutes and bicycle helmets!Yvonne Nobis, Head of Science Information Services

Betty and Gordon Moore Library

University of Cambridge

Page 27: UKSG Conference 2016 Breakout Session - Institutional insights: adopting new metrics, Terry Bucknell, William J Nixon, Yvonne Nobis, Nathalie Cornée

#altmetrics or #bibliobollocks?

Article level metrics are not uncontroversial as the hash-tags above demonstrate..

Article-Level Metrics: An Ill-Conceived and Meretricious Idea“Many are excited about innovative measures that purport to quantify scholarly impact at a more granular level. Called article-level metrics or ALMs, these measures depart from time-honored computations of scholarly influence such as the journal impact factor. Instead, they rely on data generated from popular sources such as social media and other generally non-scientific and meager venues. As someone who studies predatory open-access scholarly publishers, I can promise you that any system designed to measure impact at the article level will be gamed, rendering the metrics useless and invalid.”

Jeffrey Beall (Librarian at Auraria Library, University of Colorado Denver)

http://scholarlyoa.com/2013/08/01/article-level-metrics/

• #bibilobollocks courtesy of @david_colquhoun http://www.dcscience.net/

Page 28: UKSG Conference 2016 Breakout Session - Institutional insights: adopting new metrics, Terry Bucknell, William J Nixon, Yvonne Nobis, Nathalie Cornée

What’s sauce for the goose, sauce for the gander!

Peer reviewed journal articles are still the standard currency of science, irrespective of publishing medium

Exponential increase in scholarly publishing activity and different forms coming on stream

However not all research is included – ‘grey literature/ policy papers’ – many still have impact (A success of the Cambridge colloboration with Altmetric is the inclusion of policy papers).

Page 29: UKSG Conference 2016 Breakout Session - Institutional insights: adopting new metrics, Terry Bucknell, William J Nixon, Yvonne Nobis, Nathalie Cornée

What’s sauce for the goose, sauce for the gander!

Impact –Altmetrics measure attention Important for REF /Engagement/

Cambridge 300 users –working with the research office to encourage use

Feed from Symplectic/ trial developments

Interdisciplinary conversations

Facebook – Bicep2/ LIGOR results Undermine the currency of the JIF?

Page 30: UKSG Conference 2016 Breakout Session - Institutional insights: adopting new metrics, Terry Bucknell, William J Nixon, Yvonne Nobis, Nathalie Cornée

Using altmetrics

Page 31: UKSG Conference 2016 Breakout Session - Institutional insights: adopting new metrics, Terry Bucknell, William J Nixon, Yvonne Nobis, Nathalie Cornée

The scale of the problem

Problem for academics (and for those working in research support)

To find out whether your research is being cited (referenced)

To find out the impact of your research

Which new papers are relevant to you?

Which papers should you read if you are going to pursue research in a field slightly out of your comfort zone?

To identify relevant research papers

Page 32: UKSG Conference 2016 Breakout Session - Institutional insights: adopting new metrics, Terry Bucknell, William J Nixon, Yvonne Nobis, Nathalie Cornée

Information Overload or Filter Failure?

Clay Shirky

You can complain about information overload but the only way to deal with it is to build and use better filters

(Web 2.0 Expo NY: Clay Shirky (shirky.com) It's Not Information Overload. It's Filter Failure.)

http://blip.tv/web2expo/web-2-0-expo-ny-clay-shirky-shirky-com-it-s-not-information-overload-it-s-filter-failure-1283699

This challenges the idea that we've got information overload problems …what we have is a series of filter failures, as our systems for managing information abundance are swamped by the growth of information (Cory Doctorow)

Page 33: UKSG Conference 2016 Breakout Session - Institutional insights: adopting new metrics, Terry Bucknell, William J Nixon, Yvonne Nobis, Nathalie Cornée

Altmetrics: taking citations out of the dataset

The challenge is taking metrics out of the datasets and reflecting user behaviour…

The ‘filtering’ problem becomes even greater!

The Altmetric manifesto maintains that scholarship’s three main filters for importance are failing: peer review (slow, encourages conventionality and fails to hold referees to account), citation counting, useful but not sufficient and Journal impact factors.

http://altmetrics.org/manifesto/

Page 34: UKSG Conference 2016 Breakout Session - Institutional insights: adopting new metrics, Terry Bucknell, William J Nixon, Yvonne Nobis, Nathalie Cornée

Uses of metrics/altmetrics

Citations are arguably a ‘quality control mechanism’?

Discovery tools: identifying research and individuals

Funding

REF

Reputation of department / institution

Career progression

Page 35: UKSG Conference 2016 Breakout Session - Institutional insights: adopting new metrics, Terry Bucknell, William J Nixon, Yvonne Nobis, Nathalie Cornée

Citation analysis ‘My H-index is bigger than yours’!

In an attempt to normalise citations Hirsch or H-Index increasingly popular (which is the number h such that the author has h papers cited at least h times)

Page 36: UKSG Conference 2016 Breakout Session - Institutional insights: adopting new metrics, Terry Bucknell, William J Nixon, Yvonne Nobis, Nathalie Cornée

Citation Analysis problems

Different systems not all citation counts are equal

The "same" metric usually varies from database to database (e.g. a h-index from Scopus or from Web of Science), because of their different journal coverage, time-periods, or citation verification.

Time delay between publication and first citations

Some citations don’t count ‘officially’ – for example pre-prints

Sentiment of citing author

Page 37: UKSG Conference 2016 Breakout Session - Institutional insights: adopting new metrics, Terry Bucknell, William J Nixon, Yvonne Nobis, Nathalie Cornée

Using altmetrics

Altmetrics are designed to highlight the attention a scholarly output has received, and not to be a measure of quality (which many consider the impact factor to be) Caveat –Wakefield and MMR!

‘Impact’ is a term that can be understood in many different ways: the impact of research on other research, impact of research on wider society.

The term ‘impact’ for REF purposes is used to mean

“any effect on, change or benefit to the economy, society, culture, public policy or services, health, the environment or quality of life, beyond academia”

Page 38: UKSG Conference 2016 Breakout Session - Institutional insights: adopting new metrics, Terry Bucknell, William J Nixon, Yvonne Nobis, Nathalie Cornée

The Cambridge experience

Page 39: UKSG Conference 2016 Breakout Session - Institutional insights: adopting new metrics, Terry Bucknell, William J Nixon, Yvonne Nobis, Nathalie Cornée

The Cambridge experience

Page 40: UKSG Conference 2016 Breakout Session - Institutional insights: adopting new metrics, Terry Bucknell, William J Nixon, Yvonne Nobis, Nathalie Cornée

What next?

Roll out across the university (Research Office)

Advocacy

Research skills training

Bibliometrics/Altmetrics service

Online profile and maximising impact

23 things programme