ukraine is safe & nice for mice
TRANSCRIPT
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ibtm®
!
UKRAINE !
is SAFE & NICE!
for MICE!
Ivan Liptuga Tourism & Resorts Department
Ministry of Economic Development and Trade
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TOURISM WILL SAVE THE WORLD!!
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TOURISM = PEACE!
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TOURISM GROWTH!
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UKRAINE!
!
!
!
603 700 square km!
45 000 000 people!
Geographic center of Europe!
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BRAND CONCEPT!
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SMILE!
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CONSTRUCTOR!
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CONSTRUCTOR!
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VARIETY OF COMBINATIONS !
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Ukraine: It's all about U Ukraine: As free as U Ukraine: As young as U Ukraine: As tasteful as U Ukraine: As peaceful as U Ukraine: As witty as U Ukraine: As sharp as U Ukraine: As sheer as U Ukraine: As artistic as U Ukraine: As unique as U Ukraine: As true as U Ukraine: As smart as U Ukraine: As lively as U…
SLOGANS!
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RATINGS OF UKRAINIAN CITIES!
KYIV # 1 Tripadvisor
CRIMEA # 1 NG
LVIV # 2 Lonely Planet
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ARRIVALS DINAMIC !
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ECONOMIC REFORMS!
Harmonization with EU legislation!
Deregulation and decentralization!
EU quality standards!
Satellite statistics accounts!
Marketing mix!
Easy business!
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1. Infrastructure!
3. Legislation!
2. Human resources!
4. Marketing!
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TOURISM STRATEGY!
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CITY
TOURISM!
ECO
TOURISM!
~ As diverse as U ~
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CITY TOURISM!
Cities – our most valuable brands!
Mobility and connectivity !
Accent on regional marketing!
Branding and storytelling!
Unique authenticity of cities !
Infrastructure diversity!
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TARGETING!
Citizens!
Tourists!
Business!
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Huge and safe distance!
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Affordable destination!
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Affordable destination!
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Livable!
Loveable!
Profitable !
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Country
Regions
Cities
Districts!
NATIONAL TOURISM BRANDS
NETWORK!
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TOURISTIC REGIONS BOARD!
Single branding concept!
Cross-marketing & cross-promotion!
Coordination of events calendars!
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Tourism development program!
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City tourism
Eco tourism
Health tourism
НТО!
MICE / FEST
Ski and adventure tourism Food tourism
Cultural tourism
Shopping tourism
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Education & knowledge
Cruise tourism
Hunting and fishing tourism
НТО!
Youth travel
LGBT Sport tourism
Families and kids
Industrial and agro tourism
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MICE / FEST
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Why MICE is important for us? !
Fast return on investments!
Development of businesses around events!
Attracting of knowledge and experts!
Cities branding and promotion!
Attraction of new target audience!
Infrastructure development!
Decrease of seasonality!
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EVENTS CALENDAR 365!
Exhibitions!
Music and art festivals, concerts!
Congresses and conferences!
Scientific events!
Religion holidays!
Sport mega events!
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Global presence!
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UNWTO MINISTERS SUMMIT!
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Ukrainian networking!
at IBTM!
!
S A L O !
H A P P Y H O U R!
Thursday, November 19th 6 PM – 7 PM
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ГОРОДА!
~ As tasty as U ~