100 hryvnia (approx. 3)

Search engine

Mechanic Options Cost range Comment

Google CPC

Search Ads Around 0.50

Display Ads 25% cheaper in general

Mobile Ads 20% more expensive in general

Video & YouTube Ads 15% cheaper in general

Google Shopping Around 0.35

Yandex

CPC Search Ads From 30 kopecks (0.3 Rubble)

CPM

Display Ads Average 200 Rubles (2.6) For 1 week, depends on format/package selected

Mobile Ads 120 Rubles (1.56) For 1 week

Portal networks Average 200 Rubles (2.6) Depends on portal selected

Media and contextual banner 520 Rubles (6.75)

Ad objectives Clicks to website, website conversions, page post engagement, page likes, app installs, app engagement, offer claims, local awareness, event responses, video views

Type of bidding CPC or CPM

Targeted audience

Custom audiences, location, demographic, interests, behaviors, education, connections, partner categories

Cost Minimum spent $1(0.64) per day or flexible amount for specified time range

Mechanic Ads type Ads options Payment

CPC or CPM

Targeted ads community, apps on VK, videos or external websites

Targeting parameters based

Paid post in communities Original post, re-posting Pay community-owners directly after 20-40% fee

Offers in games